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Business planning of educational institutions. Business plan for an educational institution: an actual project in successful execution How to write a business plan for an educational institution

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Business plan for a company providing educational services

Gentlemen, please note that the material below contains only a typical business plan. The figures given in it can be regarded as indicative only, since the market and prices are constantly changing. At the same time, the business plan provided gives a clear idea of ​​the steps that will need to be taken to successfully launch the described business, and can serve as a good template for preparing your own business plan.

Since this business plan is quite voluminous, we suggest that you download its text for further review.

download the business plan of a company providing educational services

*The article is over 8 years old. May contain outdated information

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Where do people not regret investing money? In the education of their children. This trend has become widespread in our time. Why shouldn't investors agree with the opinion of society and not invest in a business plan for an educational institution or service? Today, this business has every reason to become successful.

What to Consider

The reason that there are still empty niches in this area is that some skills and experience are needed. Ideally - the skills of the organizer and experience in the education system. However, if the project is a collective one, it is enough to have a similar experience for one person. Depending on what knowledge the project executor has, it is necessary to choose the direction of the educational institution or educational services that will be provided on a paid basis.

In addition, much depends on the financial capabilities of investors. For the organization of a higher educational institution or a high-class gymnasium, significant funds are needed, which will be returned in about 3-5 years. But in the future, the resulting profit will be quite significant.

In case of limited financial opportunities, one should turn to the provision of educational services that are popular today. Children's preschool institutions are also rapidly paying off, which are constantly in short supply, despite the seemingly significant number.

Free niches

The decrease in public funding for this sector has led to the ability of private structures to work more quickly and productively. In this regard, the following main areas can be developed:

  1. higher educational institutions. With today's opportunities using part-time, individual and distance learning, the need for equipment and large areas of classrooms is significantly reduced, and the problems associated with them also disappear. To pass accreditation, a number of conditions must be met, but the reduction of state institutions made it possible to recruit sufficiently qualified personnel who will correspond to the tasks set. Even getting a loan from a bank will not leave the project without a net profit in 2 years.
  2. secondary educational institutions. If the opportunity to get higher education in the specialties of interest on a paid basis is a sufficient incentive to become a student of a private institution, then the situation is completely different with schools and specialized schools. For the popularity of the gymnasium or lyceum, additional services that students can receive should be included in the business plan of the educational institution. Among them may be additional foreign language courses, sports groups led by experienced coaches, preparatory courses for testing, obtaining prestigious working specialties.
  3. Preschool institutions. Depending on the possibilities and directions, they can be either a full-fledged kindergarten or a small group of different ages for classes on popular pedagogical developments of well-known foreign and domestic specialists. Such institutions can be supplemented with some kind of bias in development - philological or logical-mathematical, sports, musical or theatrical, add the services of a round-the-clock kindergarten, weekend kindergarten or with an extended working day. Such services do not require significant cash costs, but are paid at higher rates.
  4. Educational services. They are divided by age and direction, but they have some common features - a small initial capital that must be invested to start activities. Their difficulty lies in the selection of sufficiently qualified personnel, on which, in this case, all the work rests. You can develop a business plan for the following educational services:

Necessary expenses

Depending on the direction, the costs will vary greatly in size and investment items. The business plan of an educational institution requires more attention to be paid to a fairly spacious complex of premises, a significant number of equipment. For a creative laboratory, a small room is needed, but specific equipment is needed, and the design is non-standard.

For the provision of some educational services, business plans may provide only a small administrative room for 2-3 rooms (an administrative room shared by employees and a small organizational room for storing some necessary equipment). For other types of services, large halls are needed.

The main items of expenditure will still be:

A sample business plan for an educational institution can only give a very rough picture of all expenses and income, since they differ significantly for each individual case. Typical projects will not be very popular - they have sufficiently saturated the market.

Drawing up a business plan for an educational service based on standard samples is much easier, since in most cases large premises or unique equipment are not needed there.

Approximate calculations for a small private kindergarten

The business plan of an educational organization of a small size will not carry a large financial burden for the entrepreneur and will allow you to quickly start earning a net income. As an option, you can offer a kindergarten for two groups of different ages. The location in a residential area will allow you to find suitable clients quite quickly, since it will be possible to take or pick up a child in any weather, with any degree of employment. In addition, the premises can be easily converted by buying or renting several apartments in one of the houses.

The calculation is for groups of no more than 20 children of different ages, an additional service is a kindergarten on weekends, a round-the-clock kindergarten.

Necessary:

Thus, a minimum of $50,000 will be spent per year. For each child, the monthly payment for a day stay will be from $50. Overnight stay - additional $10 for a one-time stay, $50 for a regular one. With full day groups and one night group only for a month, it will be received from 2400 dollars. In less than 2 years, the project will pay off even in not the richest city in Russia.

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COURSE PROJECT

by discipline

Business planning

on the topic:

"DRAFT BUSINESS PLAN OF THE ENTERPRISE

(BY THE EXAMPLE OF CREATING A CENTER

PERSONAL DEVELOPMENT "VECTOR")"

Section 1. Summary

To develop a business plan, the author considered the creation of an enterprise specializing in additional education of the population. Additional education, in this case, can include the organization of various courses and trainings, holding master classes and training seminars designed to increase the efficiency of labor and social activities of the population or certain categories of citizens. The activities of the personal development center being created will not be focused on professional and qualification education, but should contribute more to personal development and encourage the population to self-development.

Education within the framework of this course project is considered in the broadest sense of its understanding - as a purposeful process of educating and training an individual or group, which is a set of acquired knowledge, skills, values, experience and competence.

The organization presented in the business plan is the center of personal growth "Vector".

This project is characterized by the demand for this type of educational services among consumers.

The target audience of the project is mainly adults from 20 to 50 years old.

The range of educational services offered at the initial stage is five types of courses:

· Computer literacy course

· Legal Literacy Course

· Financial Literacy Course

· Personal Growth Course

· Communication course

In the future, it is planned to expand the range by introducing new programs and courses:

· One-time master classes

· Thematic trainings

· Periodic trainings

· Training seminars

· Professional training courses

· business game

According to the calculations made in the business plan, the total amount of the initial investment will be 870,320 rubles. At the same time, the break-even point of the project for the implementation of this business plan comes already after the third month after the start of the activity of the Vector center, and a full return of all start-up investments occurs on the eleventh month from the start of the start.

Thus, we conclude that, according to all financial and other indicators, the draft business plan can be recognized as successful and recommended for implementation.

Section 2. Description of the business, product or service

Even before the creation of a center for personal growth as an educational institution, it is necessary to decide whether documents will be issued to students and students who have completed training, which must confirm the completion of training in our center. And if they are issued, what sample will these documents be. To date, for the issuance of state diplomas and certificates to graduates of courses or training programs, accreditation of training programs and licensing of the teaching activity is required. In the case of individual teaching activities and the issuance of documents of an unapproved sample (without legal force), licensing and accreditation are not required. This option is more preferable for the personal growth center "Vector", because in this case the registration of the enterprise will be easier.

The target audience of the personal growth center "Vector" will include:

1) Heads of departments and enterprises who send the personnel of their organization for training at the Vector Center with the following goals:

a.Rally your team of subordinates

b.Get subordinates to work more efficiently

c.Enhance personal management skills

d.Establish communication within and with the team

2) Adults who choose individual or group classes for the purpose of:

a.Raising self-esteem

b.Gaining new knowledge

c.Determining the direction of self-development

d.Destruction of own complexes that interfere with communication in society

e.Acquisition of communication skills

f.Diversified personality development

g.Acquisition of teamwork skills

h.Establishing contacts and communications in a professional or social environment

Thus, the main target audience is adults from 20 to 50 years old, working in a team or looking for a job. Also, the target group can include student groups or work teams that have communication problems and need help in establishing effective relationships. The main goal of these people is self-development and the acquisition of new knowledge when attending trainings for personal growth and personal effectiveness. For our target audience, it is more important not to receive a “certificate” confirming the acquisition of another qualification, but the real level of knowledge, skills and abilities that they can receive at the Vector Personal Growth Center.

The main activities of the Vector center will be (with an indication of the average duration of training):

1) One-time master classes, which will be held by people who have achieved success in their field of activity (successful managers of "top" companies, popular bloggers, famous politicians, public figures, managers of popular projects). Duration - from one and a half to three hours.

2) One-time thematic trainings. It is advisable to attend such trainings with the aim of one-time obtaining any missing skills. Duration - from one and a half hours to 8 hours of training (with a lunch break).

3) Periodic training. When concluding a long-term contract (purchasing a subscription), these will be monthly thematic trainings for a group, or seasonal trainings (organization of regular corporate trainings, team building trainings for work teams or student groups). Duration - once a month from one and a half to two hours, or once a season from one and a half to three hours.

4) Educational seminars. During such seminars, there is an exchange of knowledge and an exchange of experience based on obtaining basic information on the topics of the seminar. The duration of one seminar is up to three hours.

5) Courses of personal growth and development of various thematic areas. The courses involve systematic attendance at classes held in various forms (lectures, seminars, practical exercises and game forms). Duration - from a strictly defined course (for example, 10 lessons of 2 hours) to a free visiting schedule (for example, on Mondays and Thursdays for two hours).

6) Professional training courses (the duration of training depends on the degree of initial training of students - from a weekly course of two hours a day, to regular two-hour classes during the academic year):

a)Computer literacy courses

b)Financial Literacy Courses

in)Legal literacy courses

G)Various other courses...

7) Business game. The direction has been successfully used in training for a long time, since the necessary knowledge and skills are acquired by example in a playful way. The duration of one game is from two hours to 8 (with a break for lunch).

The above areas of activity will be the main ones in the Vector center and require the direct participation and presence of students (listeners) in the classroom. But, besides this, work on personal development and remotely is possible on an individual basis. In this case, an individual training plan will be drawn up for the student, taking into account his personal wishes and preferences and in a form convenient for him. Such remote classes are possible, for example, in training in the preparation of business plans for an enterprise or in training in working with computer programs (1C, Photoshop, 3- D Mach and others).

Group classes can be in complete groups, or by free attendance (when the student knows, for example, that self-esteem classes are held every Monday and Thursday and he chooses the regularity of attending these classes). Permanent groups will also be formed in the Vector center:

· evening;

· morning;

· day;

· weekend groups;

· thematic groups.

Such a type of business as the organization of training has a seasonal nature: most often, the flow of students and students in the summer months is noticeably lower, and with the start of the “usual” academic year, the flow resumes.

Opening hours of the personal growth center "Vector": daily from 0800 to 2100 hours. The need for such a mode of operation is dictated by the need for morning, afternoon and evening groups - depending on the type of employment of students. For example, computer literacy courses are likely to be attended by pensioners who want to learn the basics of working with a computer in order to be able to communicate on social networks - it is more convenient for them to study in the morning (in the morning). And, if we take courses with the 1C: Accounting platform as an example, then they will most likely be attended by novice entrepreneurs or people who want to improve their professional knowledge - and it will be more convenient for them to study in the evenings, after their main work.

Section 3Sales and Marketing

Centers engaged in educational activities in large cities are distinguished by a recognizable corporate identity, a memorable name, and their own logo. In order to attract the attention of potential consumers in the city of Khabarovsk, the name "Vector" was chosen. The word "vector" itself has a direct meaning - it is a directed segment, that is, a segment that has a length and a certain direction. The concept of this word is consistent with the definition of the direction of our activity and, moreover, is easy to remember.

Also, one of the basic defining components is a good location. Therefore, it is necessary for the office to rent a room in the city center, in one of the shopping centers or business centers located in the center of the city of Khabarovsk.

At the beginning of its activity, when a permanent client base has not yet been formed, it is necessary to cooperate with a promotion company. For cooperation, a well-known company in Khabarovsk - "Far Eastern Association for the Quality of Advertising and Marketing", which is located at: st. Gamarnika, 72 of. 301. It offers the following services: branding, organization of an advertising campaign, marketing research, marketing outsourcing.

Also, at the initial stage of activity, in order to attract customers, it will be necessary to hold promotions and introduce various bonuses. For example, these can be shares:

· "Bring a friend - get a 10 percent discount!";

· "Repost us on Instagram - get one lesson for free!"

· … and other similar promotions widely known to marketers and PR people.

Social networks deserve special attention for promoting the services of the Vector Center. This is one of the least expensive and, at the same time, highly effective methods of promoting services. It is necessary to create pages of the Vector Center in well-known and replicated social networks (Odnoklassniki.ru, Instagram, Telegramm, Twitter, VKontakte, as well as other social networks).

Also, it is necessary to give preference to the "ordinary" methods of advertising, such as: posters, leaflets, distribution of business cards, advertising on cars, flyers, and so on.

In addition, one of the least expensive methods of "word of mouth" is that our graduates or those who are already studying will recommend the Vector center to their friends if we create a cozy and favorable atmosphere in our center and hire highly qualified staff.

It is important to apply the full range of measures to promote your services, this will bring a faster and more effective result.

Section 4. Production plan

It is necessary to outline the main steps that should be taken to create a center for personal growth "Vector".

Table 1 continued

Name

Amount

The cost of 1 piece, rub.

Total amount, rub.

Bookcase for books

2 500

5 000

Sofa

15 000

15 000

Personal computers

21 000

84 000

Stationery

Of necessity

5 000

5 000

Microwave

3 000

3 000

Electric kettle

2 000

2 000

Wardrobe for clothes

7 100

7 100

Safe

4 000

4 000

Total

305 600

Step 4. Search for administrative staff, teachers and leaders of courses and trainings

Recruitment can be done in several ways:

1. Through specialized sites that post applicants' resumes (usually on well-known recruiting sites, access to applicants' profiles is provided to a recruiter for 15,000 rubles for an unlimited period, or for 200 rubles for one profile);

2. Search for employees through friends and acquaintances;

3. Placement of vacancy announcements on free Internet resources (Avito, Rabota.ru and others);

4. Search for teachers in universities, technical schools, schools, and private and public centers for advanced training.


* Calculations use average data for Russia

1. Project summary

Objective of the project– opening of a non-state educational institution (NOU), which provides services for primary general and secondary general education in a city with a population of more than 1 million people. According to Russian legislation, the activities of NOUs are classified as non-profit organizations, therefore, the goal is to extract profit in order to expand activities and pursue the mission of developing education in the region.

The project involves the creation of a paid private school (half board), which is a complex format, including elementary school (grades 1-4), secondary school (grades 5-9), as well as English language courses, preparation courses for the Unified State Examination and the OGE, sections. The advantages of the project include the presence of its own building, and, consequently, the absence of rent in the expense item, which for competing establishments can be up to half of the entire budget. Potential clients of the school are children of parents with a high level of income who want to provide their children with a decent future, as well as children who for some reason are uncomfortable for a mainstream school (speech therapy problems, developmental delay, etc.).

Demand The project is explained by the need to improve the quality of educational services in the country. Given the loss of confidence in public educational institutions, the preference of parents is increasingly leaning towards private schools with an individual approach to the student and an emphasis on learning foreign languages, mainly English.

The main educational services of the NOU include:

1. Primary general education

2. Secondary general education

3. Preparatory courses for the exam and the exam

4. English language courses

5. Classes in dance, choreography, vocals

The cost of the project will be 14,530,000 rubles, of which 10,530,000 will be start-up investments in the opening, and 4,000,000 rubles. - working capital. To implement the project, it will be necessary to attract borrowed funds in the amount of 2,000,000 rubles. The loan is issued for a period of 24 months. The interest rate on the loan is 22%. Deferred payment of payments - 3 months. The amount of own funds will be 12,530,000 rubles. or 86% of the required amount.



*data for 3 years of operation

The project is planned to be implemented within 9 months. The launch of the NOU is scheduled for September 2016.

2. Description of the industry and company

The concept of free public education is increasingly losing the trust of parents. Poor quality educational services, a low degree of immersion in the subject due to the need to constantly slow down the educational process in order to pull up lagging students, the incompetence of schools in preparing for the unified state exam (USE) and further education in prestigious educational institutions - these are just some of the factors in choosing a private education. Often, parents also give preference to a non-state school because of the characteristics of their child, for example, speech therapy problems, physical disabilities, and developmental delays. The number of private schools in Russia does not exceed 1%. They are mainly located in Moscow and the Moscow region, in St. Petersburg, as well as in million-plus cities. The level of competition in this market is minimal.

The enterprise is a private general education school (half board), which provides services for primary general education, secondary general education, and also conducts additional classes in preparing for school, conducting English courses, preparing for the unified state exam (USE) and the main state exam ( OGE). Classes are held in small groups of up to 8-10 people. The maximum number of students in the school (excluding additional education) is 150 people. The educational process is based on an individual approach to each student, an in-depth study of all subjects. Full board with additional education includes training from 8.00 to 18.30.

Classes are conducted by qualified teachers exclusively with higher education, including teachers of the first and second categories. The number of teaching staff is 15 people. Of these, 10 full-time employees, 10 part-time employees. The total number of employees of the institution is 26. The school is open from Monday to Friday from 8 to 18.30 from September to June. On Saturday and Sunday, additional individual and group classes are held.

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The area of ​​the school premises is 1500 sq. meters. The building has two floors above ground, one basement. The number of classrooms - 9. The school is equipped with a computer class, a music class, a gym, a dining room. Functions to ensure the safety of children are provided by a security guard.

The organizational and legal form of the school is a non-state educational institution (NOE). Since the NOU is a non-profit organization, the profits are distributed to expand activities, improve the quality of services provided: the purchase of new equipment, the opening of new classes, the involvement of teachers from higher educational institutions to open new disciplines. The taxation system is simplified (USN).

3. Description of services

The private school organizes education from grades 1 to 9. The profile subjects of the institution are physics and mathematics, which are studied in the most in-depth. A special place is given to the study of English, which is the answer to one of the most common requirements of parents. Education of children from 7 to 15 years old is carried out in small groups of 3 to 8 people with the same level of knowledge. Courses are conducted according to the methods of US universities. The study is conducted in several main aspects, including speaking, writing, grammar, reading. The training is aimed at removing the so-called spoken language barrier, at the ability to clearly and understandably express one's thoughts and think in English. In contrast to the result of studying at school, when a graduate speaks only “English with a dictionary”, studying at a private school pursues the achievement of a specific result, for example, further education abroad, moving abroad for permanent residence. Students are given practical advice on how to prepare for the TOEFL, GRE, SAT, GMAT exams.

Also, the school provides courses to prepare for the Unified State Examination and the OGE in the subjects: social science, physics, mathematics, Russian, chemistry, English. Since the work of the school is aimed at the comprehensive development of the child and the disclosure of creative potential, active attention is paid to additional classes (piano, vocals, dancing). Unlike school classes, health exercises are carried out with students. The cost of training includes three meals a day (breakfast, lunch, dinner). In addition to all of the above, the institution is working with preschoolers to prepare for the educational process. A complete list of services with prices is presented in Table. one.

The price segment of the school is average with high quality, which is confirmed by the qualifications of the teaching staff.

Table 1. List of services


The activities of a private school are regulated by the Law "On Education", as well as the following regulatory documents: Decree of the Government of the Russian Federation "On Approval of the Rules for the Provision of Paid Educational Services"; Decree of the Government of the Russian Federation "On Approval of the Model Regulations on a General Educational Institution"; Order on the procedure for attestation of teaching staff; SanPiN 2.4.2.2821-10; Technical regulation on fire safety requirements; Federal Law No. 7 "On non-profit organizations" .

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The organizational and legal form of the school is a non-state educational institution (NOE). According to Russian legislation, educational activities are subject to compulsory licensing, which is carried out by the state education authority of the constituent entity of the Russian Federation. The cost of the state duty since 2015 is 7.5 thousand rubles. The term for consideration of an application for a license is 2 months. OKVED classifier codes - 80.10.1, 80.10.2, 80.10.3., 80.21.1.

After the first graduation of students, but not earlier than 3 years after obtaining a license, the institution has the right to apply to the Ministry of Education for state certification for subsequent accreditation and issuance of state documents to students. Prior to accreditation, graduates of an institution have the opportunity to externally take exams at another educational institution that has passed accreditation. In addition to a license to conduct educational activities, a medical license is required to open a medical office at a school.

4. Sales and Marketing

The market for private education in Russia has appeared since the early 1990s. According to marketing research, the number of private schools remains approximately the same. So if in 1998 there were 520 schools, by 2010 their number was about 550. This is due to the fact that new schools are replacing closed schools. The share of non-state educational institutions in Russia is estimated at 1%. Among the factors slowing down the development of private education in Russia are the high level of school rent costs, the weak level of state support for socially responsible business, and the abolition of tax incentives.

Today, the city in question has about 35 private educational institutions. Among them there are both kindergartens and private schools, as well as institutions that combine several types of activities. Given the generally low level of competition, each institution seeks to occupy a certain niche. When choosing the specification for this project, two factors were decisive: parental demand, as well as trends in the domestic labor market. According to the first factor, emphasis was placed on in-depth study of the English language and purposeful preparation of students for passing the USE in this subject, as well as for passing foreign exams. According to the second factor, it was decided to focus on the in-depth study of physics and mathematics due to the perceived lack of qualified specialists in technical specialties in the country.

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Thus, the study schedule is formed by groups of three types: groups from the physical and mathematical direction, groups of in-depth study of the English language, groups of additional education. It is the specialization of the school, as well as the quality of the services provided, that is the main way to attract customers. Before enrolling in the courses, the child and parents undergo a questionnaire to better understand the level of knowledge of the former and take into account the wishes of the latter.

At the start of the activity, in order to attract the first customers, an advertising campaign is planned in the media (television and print), and an interview with the director of a private school about the opening of a new institution. According to opinion polls, parents choose a school based on the following criteria: the reputation of the school (57%), the qualifications of teachers (55%), proximity to home (43%), feedback from friends (35%), material resources (11%). Due to the fact that at the start of its activity it is not appropriate for an institution to talk about its reputation, it is planned to focus on the introductory materials of the media on the development plans and mission of the new institution, the main pain points of modern public education that will be overcome in the course of activity, and teaching methods.

On the Internet, a private school will be represented by an official website, where parents can find comprehensive information about the school, teachers, the mission of the school, its curricula, and ask questions of interest to them through an electronic form. Also, information on prices for educational services will be posted on the school resource in the public domain. The cost of the opening promotion campaign, taking into account the creation of the site, will be 70 thousand rubles.

5. Production plan

Geographically, the private school is located in a large residential area of ​​the city, with direct access to public transport. A bus stop is 300 meters away. Half board training sessions are held Monday to Friday from 8.30 to 18.30 from September to June, on Saturday and Sunday there are additional classes and courses from 9.00 to 21.00. In the summer, there is an expansion of enrollment in groups of additional education (intensive courses).

It will take 10.5 million rubles to repair and equip the building, as well as to equip the adjacent territory. The area of ​​the building is 1500 sq. meters. The area of ​​classrooms is 400 sq. meters, the number of classrooms - 10, which fits into the accepted standards for the number of square meters. meters per 1 student (from 2.5-3.5 square meters per student). The costs of equipping the school are given in Table. 2. In addition to these expenses, it is planned to purchase equipment for the courtyard area and install a fire alarm.

Table 2 Equipment Costs

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Management functions are assigned to the director (the founder of the project) and the deputy for educational and methodological work. The full-time teaching staff is represented by 10 teachers (see Table 3). Another 5 teachers of the school (a teacher of Russian language and literature, a teacher of history and social studies, a choreographer teacher, a physics teacher and a mathematics teacher), as well as a speech therapist and a psychologist work part-time. The school also has a nurse, cooks and employees of the school canteen, a supply manager, a cleaning lady, and a security guard to meet the needs of students.

Table 3. Staffing and payroll



Current period costs include salaries for teachers and other staff, purchases of groceries for the school cafeteria, building maintenance, and utility bills.

6. Organizational plan

The planned launch date of the project is 9 months. The start of activities is scheduled for the beginning of the academic year - September 2016.

The management of an educational institution is carried out by the director of the school, who has the right, within his competence, to give a binding order to any employee or student. The director carries out general management of all activities of the school in accordance with the Charter of the institution and the laws of the Russian Federation. He is in charge of strategic planning, school development, setting goals and objectives. The director approves and implements educational programs, curricula, courses, disciplines, annual calendar training schedules, selects personnel and determines the duties of employees.

The deputy director for teaching and educational work reports directly to the principal of the school. His responsibilities include organizing and long-term planning of the activities of the school, the educational process and methodological work, coordinating the work of teachers in the implementation of curricula, developing educational, methodological and other documentation necessary for the activities of the school, compiling reporting documentation, educational work with parents, monitoring and analysis of the educational process, etc.

Functions for the provision of educational services are carried out by teachers. The requirements for the teaching staff of the school are not only the presence of a state diploma of higher education and the proper level of qualification, but also the presence of the qualities necessary for work that are not always presented in state institutions: communication skills, the ability to find an approach to each child and parents, a high level of personal responsibility, initiative.

7. Financial plan

The costs of the preparatory period include: repair and redevelopment of the premises - 4,837,000 rubles; equipping the territory of the school yard - 1,500,000 rubles, equipping the school - 4,063,000 rubles, creating an official website - 30,000, obtaining permits - 60,000 rubles, an advertising campaign for the opening - 40,000 rubles.

The costs of the main period include: salaries for school employees (including social contributions), school maintenance and utility bills, purchase of food for the school canteen - at the rate of 210 rubles. for 1 student per day, telephony and internet. Appendix 1 shows the main financial indicators in terms of revenue, cash flow and net profit for a five-year period. The calculations are based on the load in the first academic year of 50%, the second year - 85%, the third and subsequent years - 90%.

8. Evaluation of the effectiveness of the project

Opening a private school will require a high level of start-up costs, due to the large amount of repair work and the need to purchase a large list of equipment, including at least 32 items. The payback period of the project will be 32 months from the date of opening. The discounted payback period is 38 months. Project performance indicators calculated for a five-year period are given in Table. four.

Table 4. Project performance indicators


9. Risks and warranties

Unlike most similar projects, the project of this private school does not belong to the category of educational business with a high risk group. One of its main advantages is the presence of premises in the property and the absence of rent. The absence of this item of expenditure makes it possible to pay more attention to the material support of the school, to invest in improving the educational process, attracting new personnel, and purchasing modern equipment. However, the economic activity of the school requires the management to be able to competently distribute the funds at its disposal, anticipate new possible expenses, respond flexibly to the situation on the market and changes in legislation.




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