Decor

Open a children's playroom for the holiday. Game room equipment

Nursery rooms have become a godsend for young parents who need to periodically spend time away from their little ones, for example, shopping or attending various events. And if earlier such rooms existed as an auxiliary part of the main business (shop, cafe or recreation center), now they have become a separate segment and represent a rather interesting commercial idea. To implement it, it is not necessary to have a large start-up capital and special knowledge. It cannot be called highly profitable, but it can bring a stable income and has certain development prospects. In this article, we will consider a children's playroom as a business, and tell you what it takes to organize it.

How to open a playroom for children

A children's playroom is a specially equipped place where children spend their leisure time under the supervision of an adult employee. The purpose of creating such enterprises is not to organize an educational or educational process, therefore, licenses for these types of activities do not need to be obtained. The main task that needs to be solved is the organization of a safe and interesting pastime for children during the period of their separation from their parents.

A children's playroom is a low-budget and easy-to-organize business. To start such a project, you will need:

premises (recommended area from 40 sq. m.);
bright design;
equipment;
children's furniture;
kits for creativity and stationery;
2-3 employees.

If your goal is to make an entertainment facility, then you can also locate it in a densely populated residential area, where the sphere of children's entertainment is poorly represented. The format of such a game room will be somewhat different: you will need to take care of creating a waiting area for adults, conduct a full-fledged advertising campaign to attract customers, and work on the range of services offered. You can organize various show programs, offer small visitors face painting (drawing a picture on the face with paints), conduct outdoor and role-playing games, etc.

What you need to pay special attention to

The business idea of opening a children's room will only be profitable if you manage to create a positive image for your business. A person does not worry about anything else as much as about the safety, health and good mood of his child. Therefore, in order for your customers to be satisfied, it is necessary to develop a set of rules for visiting the game room.

According to the experience of companies already operating and successfully developing in this direction, the main conditions for finding a child in a nursery should be:

age from 1 to 10 years, while babies under the age of three must be under the supervision of one of the parents;

filling out a questionnaire by parents indicating basic information about the baby;

the absence of allergic or infectious diseases in the child (children with obvious signs of a cold or viral diseases should not be allowed to visit the room, since healthy babies may become infected, and you will be blamed for this);

compliance with the safety requirements for the use of gaming equipment;

a ban on the use by children in the territory of the playroom of sharp, piercing objects that can cause harm to health through negligence (for example, toys with metal parts, etc.);

compliance with basic sanitary standards - you must take off your outerwear and shoes at the entrance, do not bring food and drinks with you.

Important! When a child is left in the playroom, be sure to discuss with adult escorts or also write in the questionnaire who has the right to pick him up.

Preparing the premises and setting up the business

In addition to the fact that the room for opening a children's room must have the indicated quadrature, it must be bright, warm and well-appointed. When preparing a children's room for opening, it is recommended to be guided by SanPiN 2.4.1.2660-10, developed for preschool organizations. To be more precise, those requirements that are provided for enterprises providing childcare and childcare services that are not related to education, and without the organization of sleep and nutrition.

To get started, you will need to register your activity with the tax office. To do this, read how to without errors. A suitable organizational and legal form is an individual entrepreneur. To obtain the status of an individual entrepreneur, you need to prepare a number of documents (see), including an application for registration of the established form. This application should indicate the codes of the types of economic activity in which you will be engaged. In our case, we can choose the following:

88.91 Provision of day care services for children;

93.29 "Other entertainment and entertainment activities".

Simultaneously with registration, it is recommended to choose the appropriate tax regime. For such an enterprise, a simplified system (USN) or (UTII) is suitable. The possibility and conditions for the application of one or another special regime must be clarified with the local tax authority, since such issues are regulated by territorial legislation. The next thing to do to open a children's room is to select and purchase equipment and play equipment.

Approaching the issue of equipping a room for children's leisure, it should be understood that the main principle in choosing certain structures, complexes and other items is safety. Therefore, it is recommended to purchase everything you need only from reliable manufacturers who can provide quality certificates for their products.

What equipment for the nursery do you need? In the following table, we have presented the most popular items and approximate retail prices:

In addition to equipment, you will also need to purchase toys for children of various age categories: constructors, cars, dolls, balls, etc.

The following furniture is required:

wardrobes and shelves for shoes;

children's tables and chairs;

benches;

staff furniture.

Important! Be sure to prepare a first aid kit for first aid to the child in case of need.

The list is completed with stationery and kits for children's creativity. In total, about 400,000 rubles will be spent on the purchase of equipment, furniture, toys and everything necessary.

Staff

In order to look after children, it is not necessary to have a pedagogical education, but its presence will be a plus in the selection of candidates for a vacancy. Try to hire responsible, active, friendly and pleasant people. The number of employees depends on how many children the playroom will be designed for and on the work schedule.

Possible profit

To evaluate a children's room as a business, you should make an approximate profit forecast and calculate the payback period for the initial investment.

The amount of start-up capital starts on average from 500,000 rubles. This amount includes the cost of registering a business, renting and preparing premises for work, purchasing equipment and advertising. Operating expenses will consist of rent, wages, taxes and utility bills.

As for income, the average cost of the game room services is 200 rubles. for 1 hour (for one child). According to the reviews of businessmen engaged in such activities, you can earn from 4,000 to 10,000 rubles a day. depending on the day of the week, the season of the year, and on how many children the room is designed for at the same time.

If the average daily revenue is at the level of 4,000 rubles, then the company will bring about 120,000 rubles a month, of which about 45,000 rubles will fall on the net profit. In such conditions, the return on investment will be achieved in 10-12 months of work. It should be noted that the demand for the services of children's rooms is usually stable, but in the summer (holiday season) there is still some decline.

It is considered profitable today. By opening your own store selling goods in this category, you can make good money even in times of crisis.

It is possible to increase efficiency by expanding activities, providing additional services (holding photo shoots, organizing holidays, etc.), as well as an advertising company. For example, the Internet will be a great way to promote. Advertising on websites dedicated to children and motherhood, promotion on social networks, distribution of coupons through the Internet - all these measures usually lead to a good result. As one of the investment options, we recommend that you consider, which will be discussed later.

Game room based on the franchising model

Franchising in the field of children's entertainment is quite wide, you can find an offer for every taste: from creative zones to robotics clubs. The franchise of a children's playroom is interesting because it involves the use of completely ready-made solutions in your startup:

the franchisor carries out branding of your enterprise and you start working under the auspices of a well-known company;

you get the opportunity to purchase equipment and all the necessary materials on favorable terms under the franchisor's contracts;

the partner provides support in the design and decoration of the room, teaches you their work standards, etc.

The cost of such transactions will differ depending on which format of activity you prefer. So, the franchise of the children's playroom "Smeshariki" from the company "Marmalade Media" will cost 150,000 rubles. (lump contribution) at the start and 10,000-12,000 rubles. monthly (royalties). At the same time, the company puts forward certain conditions for cooperation: the area of \u200b\u200bthe premises is from 200 sq. m, the amount of initial investment from 1 million rubles. The stated payback period is 24 months.

In this material:

Many are interested in how to open a playroom for children, because this is quite an interesting type of business. The issue of spending a child’s vacation is quite acute not only in large cities, but also in small towns.

A children's playroom is a well-chosen and equipped room where parents can leave their child to play for a while, and he will be under the close supervision of adults. Such gaming zones are most in demand in large shopping centers. While parents are shopping, children at this very time can have fun under the supervision of adults. This is a good investment of money, since the demand for such a service will not decrease even during a crisis. At the same time, there will be no need for particularly significant costs for the implementation of such a project.

Benefits of arranging a play area as an idea for doing business

A playroom designed for children is considered to be a fairly popular and promising business idea. An entertainment area like this is an economical substitute for a babysitter, so this type of business has a quick payback. To arrange an entertainment zone for a child, you need:

carefully consider all the nuances;
draw up a business plan;
develop an advertising concept and measures to promote the project.

When planning the opening of a playroom, you need to remember the full responsibility for the safety and life of young guests. This type of business is specific, and its organization must be treated very carefully.

When compiling a business plan for organizing a game room, you need to consider the following aspects:

choice of idea;
calculation of project profitability;
analysis of competitors and demand for the service provided;
organizational matters;
development of advertising and promotion of the project;
business payback.

A well-thought-out business plan will help solve almost all organizational issues and determine the feasibility of arranging an entertainment place for children.

How to register an entertainment zone

Before organizing your own business, you must first draw up a business plan, as well as register your business in a strictly defined manner. First you need to choose the material and legal form of activity.

It is possible to register as a private entrepreneur, or as a legal entity. You need to select the required codes for OKVED, and then register with various organizations, in particular, in the pension fund.

When all documents are prepared, it is necessary to draw up a lease agreement, taking into account the fact that the premises must fully meet all the requirements of Rospotrebnadzor and the fire safety service.

It is worth considering the fact that all employees of the children's entertainment area must have the appropriate health books. In addition, it is important to obtain permission to carry out the arrangement of the premises from the sanitary and epidemiological service.

Features of renting a room for arranging an entertainment area

Before organizing the activities of the children's entertainment area, you need to choose the most suitable room. It is best to organize this kind of business in fairly crowded places. Well suited for this purpose:

shopping centers;
cinemas;
restaurants.

The entertainment zone located in the shopping center will be quite popular and in demand. If it is available, parents will not need to look after the child when shopping.

When choosing a room, you need to take into account the size of the area of \u200b\u200bthe entertainment zone, as well as your financial capabilities. The minimum area of a room intended for children should be at least 30 square meters. m. Then it can accommodate up to 20 children at the same time.

If you need to open a gaming area with special machines and attractions, then you need to select a room whose area will be at least 200 square meters.

Particular attention should be paid to the selection of equipment intended for arranging the entertainment area. Such costs will be the most significant, but you do not need to save on equipment, as it must be reliable. Be sure to purchase only high-quality toys, as they will not provoke the occurrence of allergic manifestations in children.

As equipment intended for the entertainment area, you can purchase:

labyrinth;
inflatable trampolines;
Stuffed Toys;
dolls, constructors, cars;
slot machines, consoles;
board games, drawing sets;
tables, chairs, sofas;
lockers.

This environment guarantees comfortable activities for employees and excellent rest for children and parents.

It should also be taken into account that in the entertainment area you need to take off your shoes or put on changeable shoes, so it is additionally necessary to equip special lockers to ensure the safety of things.

Organization of the activities of the children's play area

When organizing the activities of a children's play area, you need to select competent, proven employees who must have a specialized education.

They must be able to quickly find contact with children.

Employees of the children's entertainment area must certainly have a special medical sanitary book, and undergo periodic examinations.

For a comfortable stay and organization of children's recreation in the entertainment area, it is imperative to introduce general rules of conduct in the children's room.

Children's entertainment areas usually have a convenient opening hours for visitors. They start their activity from 8-9 am and end at about 21 pm. A particularly large influx of visitors falls on holidays and weekends, so they work at this time as well.

The time of visiting the center is limited, and the owner has the right to determine how long the child can stay in the institution. It is worth remembering that if a parent wants to leave a sick child in the entertainment area, then there is every reason to refuse such a visitor, since there are certain risks of infecting other children.

On weekdays, in particular in the morning, the influx of visitors will be much less, so you can temporarily attract guests by organizing various promotions and discounts. Thus, it is possible to get the desired profit by loading the premises for the whole day.

Advertising is considered a very important issue in organizing a children's play area. A colorful sign will help attract additional customers. If the entertainment area is located in a shopping center, then you need to place bright colorful signs, as well as posters indicating its location, so that visitors can quickly find it.

Arranging a children's play area as a business is a very profitable area of \u200b\u200bactivity that can bring significant permanent income with moderate capital investment.

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Working with children is both beautiful and responsible at the same time. Goods and services for children are traditionally highly valued, so any kind of business in the field of education and development of the younger generation will be successful.

As a rule, parents are ready to fulfill all the wishes of their child, and do not spare money for this. However, it is important to remember that working with children requires special training, pedagogical and psychological skills.

The relevance of the development of this business

It is doubly pleasant to receive income from organizing a playroom for children: firstly, it is working with children who bring positive emotions, and secondly, this is a business in the entertainment industry, which also always involves having fun.

At present, the rapid development of shopping malls and other public recreational areas, the content of the children's playroom can bring high and regular profit.

This type of income can be called passive, that is, requiring moderate effort from the entrepreneur: it is enough to equip the playroom in accordance with all the rules and hire staff to work with children. Many parents who are keen on shopping, relaxing in cafes or visiting salons are ready to pay for the entertainment and development of their child and peace of mind for a few hours.

Variety of types and locations of playrooms

Before launching a project for a playroom for children, one should decide on its type and location, on which the success of the business begun depends to a large extent.

Options children's playrooms:

Playroom with various equipment and toys (mazes, slides, trampolines, cars, dolls, cubes, etc.). The best place is a shopping center where parents can safely leave the baby and go shopping. The key to prosperity will be an intensive flow of visitors, as well as discounts on rent. It is better to place the room near the entrance to the center in a cozy safe place.
A children's corner with a small labyrinth and tables for creativity will be relevant in dental clinics, beauty salons, hairdressers, banks. It is supposed to have a mini-format room for children, since there may not be very many visitors in such places at the same time.
A play club for children of different ages with several zones will become an important part of the cafe. While parents are relaxing comfortably over a cup of tea or coffee, children get their portion of entertainment. Toddlers can frolic in a cozy corner with small soft modules, preschoolers can draw and sculpt at the tables, and teenagers can play computer or board games. Tea parties are organized in a separate area.

For shopping centers and cafes, this business is seasonal, in the cold season the number of visitors is higher than in the summer months. In dental clinics, beauty salons, hairdressers, banks, the flow of visitors is year-round.

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Sequence of registration and opening

This type of entrepreneurial activity, as generating income, must be registered.

The preferred form here will be, which involves significant benefits for, as well as an easy and inexpensive way to formalize.

The organization of the children's playroom corresponds to - 92.7 (entertainment and recreation).

You will also need to register the company with the Pension Fund of the Russian Federation and other non-budgetary funds. Profit accounting can be conducted by or through. Availability of a license for the implementation of general educational work for the maintenance of a children's playroom is not required.

room for a game room, you can or. Each entrepreneur determines a convenient option for himself in accordance with his preferences and capabilities. If the room is located in a shopping center, cafe, etc., it is better to start a business in the autumn, since in summer most kids walk in open areas.

Organization of the game room space

Primary requirements to the children's playroom:

Rules for choosing gaming equipment and equipment

Equipment set for a children's playroom will depend on the focus of the project on a specific age category or on the size of the room.

Suitable for children from 1 to 3 years old soft children's playroom, where all parts are made of stuffed material. It can be a corner in the common room, where there are tables for drawing, a dry ball pool, a children's trampoline, textile houses, constructors with large details, soft puzzles and toys.

For children from 3 to 7 years old place for drawing and sculpting from plasticine with tables, chairs and other devices for creativity. Suitable easels and cabinets with the necessary materials. Some guys will be interested in board or wall games, which also needs to be considered. A wardrobe or a shelf with bright educational books will complement the room.

Teenagers will be interested computer attractions and consoles, books, board or wall games, sets for creativity - drawing, modeling, needlework.

According to the size, cost and variety of equipment, can be identified types of a small soft playroom and voluminous jungle for outdoor games with labyrinths and obstacles, tunnels, slides, ladders, ropes, etc. Kids will like a dry pool with plastic balls, where they can roll down, which is also useful for body massage. Also, soft inflatable trampolines and sports nets for jumping will cause delight.

labyrinth most often made to order, you can choose any size and configuration, as a rule, it is 15-20 square meters. m. Trampolines come in different sizes, the main requirement for them is the presence of safety fences. The size dry pool with plastic balls depends on the area of the room.

A good option would be to equip the room with various soft toys-modules.

Furniture for a children's playroom - tables, chairs for creativity, sofas and easy chairs for parents, cabinets for personal belongings, shelves for shoes, a table and a chair for staff - should harmoniously fit into the interior, be bright, comfortable, functional.

All toys, attractions and devices must be of high quality and tested, comply with international standards, state standards, be safe and not cause allergic reactions.

For an entrepreneur, it is obvious that the richer and more varied the equipment of the room, the more visitors can be attracted to the playground.

An overview of the work of the children's room is presented in the following video clip:

Thinking through the design of the premises, recruitment

Game room design is focused on the age category of children under 7 years old, which means it should be bright, colorful, attracting attention. In addition to the classic children's stories on the theme of friendship, games, nature, plants, animals, insects, you can also depict fairy-tale characters, cartoons, and popular children's computer games. The creative solution is full styling rooms for your favorite popular cartoons (Luntik and his friends, Fixiki, Smeshariki, etc.).

The design of the room should provide room division into two main zones: active play and recreation. The popularity of the institution will be added by the allocation of additional space for celebrating birthdays, children's theme parties, tea parties and other events. At some children's playgrounds there is a division into rooms according to age categories, which is also quite justified. Design, first of all, should meet the convenience of the kids, be creative and functional.

Recruitment for a child's room is not an easy task. As a rule, two people working in shifts are needed to look after children. The working day in the game room lasts from 9.00 to 21.00, and the main influx of visitors falls on the period from 16.00 to 21.00. At the same time, the employee must be able not only to organize the leisure of the kids, but also be able to keep track of 20-70 children at the same time, to prevent the children from getting injured or lost.

The main requirements for employees will be: no criminal record, passing a periodic medical examination and having a medical book, the ability to communicate with children and diversify their leisure time, attentiveness, responsibility and accuracy. Higher education in a pedagogical or psychological profile is welcome, but not required. Suitable categories are young mothers, senior students of pedagogical universities, active pensioners with a pedagogical education.

Main responsibilities children's playroom employee:

Maintaining cleanliness and order in the premises (personally for an additional fee or with the help of cleaning company employees);
Monitoring the operation and serviceability of equipment, the availability of the required number of toys, books, materials for creativity;
Ensuring the safety of children in the children's room;
Conducting play and educational activities with kids;
Familiarization of children with toys and equipment of the children's room.

The best option for monetary compensation for employees would be a salary plus a certain percentage of revenue (usually 3-5%).

Marketing plan

Opening any commercial enterprise requires preliminary analysis the respective market segment. In this case, it is necessary to study the niche of children's entertainment in a particular city or locality. A carefully conducted marketing analysis will allow you to assess the feasibility of entering this business.

To do this, it is recommended to answer a number of questions:

What is the total population of the region;
What activities are available for children, and at what age are they designed;
Are there game rooms in the city, and what type, what is their target audience;
What is the pricing and marketing policy of establishments already available in the region and their popularity among customers;
The level of income of the population and their purchasing power (to a large extent affects the development of the children's entertainment market).

Justified and such a way to study the market: posting announcements about the opening of a new children's playroom and waiting for a response to them. According to the results, it may turn out that this market in the city is oversaturated and the entrepreneur needs to either change the profile of his activity or offer unique services and promotions to customers.

Since opening a business for organizing children's playrooms is not difficult, then competition in this area is traditionally very high. And this means that the entrepreneur is required to conduct a flexible advertising and marketing policy in order to attract customers. Seasonal promotions, "happy hours" with various discounts, subscriptions for favorite customers, a unique set of entertainment, educational and educational services will bring success. All this will allow you to differ from your competitors and gain the trust of young visitors and their parents. Of course, the semantic content of the room itself, the quality and variety of equipment, toys, materials for creativity also matter.

Security measures

It must be remembered that working with children brings not only joyful emotions, but also troubles, requires increased care, since the caring employee is responsible before the law for the life and health of children.

On the playground, be sure to comply with the following requirements:

Financial part: costs, profit, payback

Basic costs the organization of a children's playroom depends, first of all, on its size and the amount of equipment. Business plans for a room of 20-30 sq. m with a labyrinth and a table for creativity and for rooms over 70 sq. m with the installation of the game jungle will naturally differ. If in the first case serious start-up capital is not required, then the second option involves significant investments, which can be found, including through registration. However, the financial return from maintaining a large playground is incommensurably higher.

Consider approximate financial plan for a children's playroom measuring 30 sq. m in a shopping center, which can accommodate up to 20 children at the same time. 2 employees help organize leisure activities.

From 30 to 70 children can visit the room per day.

Cost of 1 hour stay in a room for children from 3 years old: on weekdays - 80 rubles, on weekends and holidays - 150 rubles. Children under 3 years old visit the room for free, accompanying ticket for parents - 30 rubles. Subscriptions and promotions are available.

: six months.

Business in the field of children's entertainment provides a stable income and at the same time brings joy, communication, positive emotions. In the playrooms, children are not only supervised, but also actively spend time with other children, play and develop. The main components of success for an entrepreneur will be the organization of children's recreation in accordance with all the rules, ensuring their safety, as well as conducting interesting entertainment and educational programs for kids.

An example of the work of a large children's entertainment area is presented in this video story:

Opening a children's playroom is a great business idea that, if implemented correctly, will pay off in less than a year. But first, there is a difficult preparation for the opening - the selection of premises and staff, the collection of necessary documents and much more. Let's take a closer look at how to open a children's playroom.

Game room space costs

Your business plan should begin by calculating the cost of renting or buying a space. The room is the second largest cost after furnishing the room. You will need to equip it with everything necessary not only for children, but also for workers, as well as organize everything in accordance with the requirements of GOSTs. So, some recommendations for choosing a room:

The minimum room size is 30 square meters. m . Up to 20 children can be placed on such an area at the same time. Opening a smaller room will simply be unprofitable. On average, this room will cost approximately 300,000 rubles. Considering that an hour of time in a room will cost an average of 150 rubles, it will take you about six months to recoup this room.
The average playroom should be at least 75 sq. m. So, it can accommodate up to 70 children at the same time. To open such a room, you will need about 1 million rubles, and a monthly profit of up to 80,000 rubles, with the expectation that 50 children will be served every day. So, the business can pay off within a year.

The payback of the business will depend on the successful choice of location. On average, you will cover all your expenses in 12 months, and then you will receive a stable monthly income.

Required documents for opening

To open a children's playroom, you will need a lot of different documents. Some of them will be needed before you find the premises and hire staff, some will be needed later.

Consider the main package of documents:

Registration of the owner as an entrepreneur . The most important document to do first. In the tax office, you will have the opportunity to register as an individual entrepreneur or a limited liability company (LLC). Since the children's playroom is a small business, registering an individual entrepreneur would be an ideal option. It is much cheaper and in the future provides you with a number of benefits when collecting taxes: a patent form of taxation.
Registration in the pension fund as an entrepreneur . Sometimes registration is required in other funds, in particular, non-budget ones.
The choice of the all-Russian classifier of types of economic activity () . For a children's playroom, this is the code corresponding to the leisure or entertainment activity. In numerical terms - 92.7.
Certificates from Rospotrebnadzor, fire safety authorities, as well as the sanitary and epidemiological station . They are issued after special checks. You need to collect these documents only after you select a suitable room where the children's playroom will be located.
Medical records of your employees . They must be provided by employees upon hiring.
. It will be required when maintaining the work of the room and reporting forms.

Please note that most of the documents presented above require additional costs. So be sure to include them in your overall budget.

Room equipment

The opening of a children's playroom also requires the purchase of a number of attractions and additional devices for organizing comfortable leisure for children, adults and staff.

So, before you open the game room, purchase the following devices:

Children's maze . Kids just love this attraction, so it will definitely be popular. Since your room will have its own individual design, it makes sense to order a labyrinth according to an individual sketch. It can be single storey or multi storey. The cost of your order will pay off within the first month.
small trampoline . If the area of your room allows, then do not miss the opportunity to install a medium-sized trampoline.
Role-playing games . Kids just adore them: you can give preference to a small house, a children's kitchen, a small stage, etc.
Little fun for kids of all ages . It can be a variety of soft toys, dolls and cars, board games. When buying board games, do not forget to equip the room with everything you need: for example, a twister will need a certain floor space, a monopoly will need a table with chairs, etc.
Lockers for things . Parents may need them to leave their belongings. It makes sense to install the same lockers for staff, equipping them with individual locks and keys.
Sofas or bean bags and tables . With the help of these decor items, you will achieve a comfortable workplace for your staff.

To open a game room, be sure to consider its design and the correct placement of attractions and furniture. To do this competently will help specialized firms that will offer professional interesting solutions.

Economic performance of the game room, located on 75 sq. m. and, subject to the lease of premises in a large shopping center of the regional region.

The playroom is a place where children can spend their leisure time under the supervision of staff. The very first playgrounds began to appear at large shopping centers about ten years ago. To this day, such a business is a promising business, and with its proper organization, an entrepreneur will be able to make a good profit.

Market analysis

In order for the initial investment to justify itself, and for the maintenance of the playground to become profitable, it is first necessary to analyze the market for services to ensure children's leisure in a particular region. To this end, it is important to find out:

In order to assess the demand for game rooms, a business may issue an announcement about the opening of such a site. In the case of calls and active requests on the Internet, it can be judged that the idea will generate income.

During the analysis of the market, it is also worth paying attention to the presence and number of potential competitors, which include:

playrooms for children of different age groups;
combined entertainment centers for the whole family;
child development centers and private kindergartens;
museums and other similar institutions that include master classes and other practical events with the participation of children in their programs.

Registration and organization of business

To legally open a business for the organization and maintenance of a game room, at the initial stage, it is necessary to carry out the following sequence of actions:

Location, room and interior

One of the important factors influencing the success of a children's entertainment room business is choosing the right location for it. To this end, it is important to decide whether the room is planned as a separate type of business, or will be an addition to the main services, when the income represents a part of the profit from the main enterprise. In the second case, this refers to the equipment of the playground at such places as:

cinemas;
Cafe;
restaurants;
beauty salons, etc.

When creating a separate room for children to play, in which each visitor will be counted, it is best to pay attention to the places located:

In large shopping centers or shops. In such institutions, a large flow of people is expected. At the same time, adults will be happy to leave their child under supervision in order to calmly make purchases.
In the sleeping areas of the city. As a rule, their residents do not have enough time to constantly get to large shopping centers to make purchases or simply entertain their children, so they will be happy to take them to a playground located near their home, school or kindergarten.

When choosing a suitable room for the equipment of a children's room, it is recommended to take into account a number of nuances:

if it is located in a shopping center, it should be located near the entrance, and not in the distant areas of the building, where customers with children very rarely go;
if it is located in a remote area of the city, it should be located on the ground floor and have a separate accessible entrance;
the future room should be spacious and bright, and also have a high-quality finish;
it is obligatory to have toilets within the territory of the room itself or near it;
The minimum floor area must be at least 30 sq. m.

The size of the playground depends on the financial capabilities of the entrepreneur (the amount he is willing to pay for renting the premises) and the number of visitors expected to serve at a time.

As for the interior of the playroom, it is important to remember that children at any age prefer different bright colors, and therefore, when designing it, it is necessary to focus on the tastes of young customers.

When finishing, black and pale tones are prohibited.

It is also important to divide the site into at least two parts: a play area and a recreation area, and if desired, a dining area can be allocated.

Game room equipment

Opening a game room involves not only the selection and design of a suitable room, but also equipping it with the necessary equipment. In the list of devices and devices provided for children's entertainment and games, you need to consider:

Labyrinth. Manufacturers offer a wide variety of these complexes. They can be single-story or multi-story, equipped with slides, obstacles, passages, stairs, a dry pool, etc.
A small trampoline, if space permits.
Appliances and structures for role-playing games: houses, kitchens, stages, etc.
Other entertaining items for children of all ages: soft toys, dolls, cars, constructor, pencils and paper.
In this case, it is important that the playing places, a table and a chair, fenced areas are also thought out.
Lockers for clothes and shoes.
Armchairs or chairs for room staff, as well as chairs, armchairs and sofas for visitors themselves.

Staff

Future playground employees should be able to properly handle children and understand the degree of responsibility that will be entrusted to them. In addition to the fact that a playroom specialist must love children and be able to communicate with them, his job responsibilities include the following tasks:

ensuring the safety of children on the site;
conducting excursions around the territory of the room with young visitors to familiarize them with the playground equipment;
monitoring the serviceability of equipment;
maintaining the playground clean and tidy;
managing financial transactions with clients.

As a rule, two administrators are required to work in the game room, who will work in shifts.

Most often, students of pedagogical universities or former employees of children's institutions become the staff of such sites.

Organizational moments

When designing a business for the maintenance of a game room and already in the process of its implementation, an entrepreneur needs to take into account a number of important organizational issues:

The standard work schedule of such sites is 12 hours (from 9.00 to 21.00). As a rule, one payment is set for visiting a room on weekdays, and it is customary to increase tariffs on weekends and holidays. For the entrance of parents and adults accompanying children, a separate hourly fee is provided, with the exception of children under three years of age.
The presence of the child in the room should not exceed four hours in a row. This item must be reflected in the visiting rules so that parents know when they should pick up their child.
An employee of the company must accept children only upon presentation of the passport of one of the parents, and information about the child and his entrance to the site must be entered in a special log.
The administrator of the room should accept only healthy children who do not have pronounced signs of various diseases.

In the process of organizing services to ensure children's leisure in the form of a playroom, it is worth considering that its highest occupancy occurs in the evening hours of weekdays.

At this time, parents pick up their children from schools and kindergartens. Therefore, in order to attract customers in the morning and afternoon, it is necessary to develop an attractive discount program.

The financial component of the business

When drawing up a business project for opening and maintaining a game room, it is important to take into account not only its organizational issues, but also evaluate economic efficiency. As a rule, in order to determine the financial component of entrepreneurial activity, the following indicators are calculated and calculated:

the cost of opening and maintaining;
the amount of future income;
payback period.

Cost of opening and maintaining

The cost of opening a game room maintenance business directly depends on its volume. For example, if you calculate the initial investment required to open an average room of 75 sq. m. and capable of simultaneously receiving up to 70 children, their amount will be approximately 1 million rubles. It will include:

In the future, the entrepreneur will also have current expenses associated with the maintenance of the site. The majority of your monthly costs will come from rent and wages. If we assume the maximum lease, then the cost of maintaining a business will be approximately 150 thousand rubles per month.

Size of future income

To determine the amount of future income, it is important to consider the region where the business is opened:

In small towns, one hour of a game room costs an average of 100 rubles. According to statistics, the attendance of such an institution is up to 10-12 people per working day. This means that the amount of revenue per month will be about 40 thousand rubles.
In megacities, sites opened on the territory of large shopping centers are visited by at least three children in one hour, and its cost today is set at around 200 rubles. This means that the monthly revenue of the business will reach 216 thousand rubles.

Payback period

According to the data obtained, the monthly profit of a game room located in a small region can vary from 10 to 15 thousand rubles, which makes it possible to recoup the initial investment in three years of operation. If we talk about a site in large cities, then the amount of monthly net profit received from them can reach 60-80 thousand rubles. The starting capital for such a room will pay off in 1-1.5 years.

But in order to subsequently bring a stable income and develop entrepreneurial activity, the entrepreneur needs to take care of the parallel opening of related areas: holding holidays, competitions and creative master classes within the site, as well as opening a children's cafe.