Test marketing additional materials. Product positioning is the concept of intensifying commercial efforts that defines the goal of marketing activities - increasing sales by
A group of goods that are closely related due to the similarity of their functioning, or intended for the same categories of consumers, or sold within a certain price range is _____.
List the stages of new product development.
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A strategy in which only one intermediary has the right to sell a product is called a strategy ...
Choose one answer.
A strategy in which only one intermediary has the right to sell a product is called a _____ marketing strategy.
A product range is considered narrow if...
Choose one answer.
The characteristics of the commodity nomenclature are:
Choose the correct answer options:
For everyday goods, a _____ marketing strategy is suitable
Establish a correspondence between the concept and their content
Changing the assortment group by varying the product means ...
Choose one answer.
The production association produces various goods for many consumers: bakery products, cakes, several types of cookies. "Cakes" in this case can be interpreted as ...
Choose one answer.
Question12
Points: 1
The search for new products that are "consonant" with the ones in the assortment is called a strategy ...
Choose one answer.
Question13
Points: 1
In marketing, the saturation of the product range is called ...
Choose one answer.
Question14
Points: 1
Establish for the possible decisions of the company on the assortment of the names adopted in marketing theory
Question15
Points: 1
_____, as a set of all products of the company, is characterized by length, breadth, depth, harmony.
Answer:
Question16
Points: 1
_____ reflects the degree of proximity of the various lines in terms of the end use of the product.
Answer:
Question17
Points: 1
Creating assortment groups is an example...
Choose one answer.
B. Differentiated Marketing
B. Concentrated Marketing
D. Undifferentiated Marketing
Sample answer: B
TOR 26 6.3 CS 2
Factors that form the basis for product positioning:
A. Buying Behavior
B. Buyer behavior after purchase
B. Consumer perception of products
D. Intention of consumers to make a purchase.
Sample answer: B
TOR 27 6.1 CS 2
The consumer goods market consists of:
1. companies that purchase goods for their subsequent sale
2. Buyers purchasing goods for personal use
3. people who purchase goods for personal use
4. firms producing consumer goods
Sample answer: 2
TOR 28 6.1 CS 2
Consumer goods are characterized by:
1. distribution through a network of special stores
2. purchase for a large amount of money
3. no need for additional consultations of sellers
Sample answer: 3
TOR 29 6.1 CS 2
The objective of the commodity policy is:
1. management of the life cycle of goods and their competitiveness
2. search for consumers who want to purchase a product
3. produce as many goods as possible
Sample answer: 1
TK 30 6.2 US 3
The first stage in the process of creating a new product is?
1. managerial analysis
2. product design
3. creating an idea
Sample answer: 3
TK 31 6.1 CS 2
The concept of "levels of goods" reflects?
1. the presence of several types of product packaging
2. positions from which the characteristics of the goods are considered
3. grade of goods, its quality
4. product manufacturer
Sample answer: 2
TK 32 6.4 US 2
Changing the assortment of goods by varying the goods means:
1. creation of a complementary (associated) product
2. creating a new product with changing parameters along with the old product options
3. creating a new product to replace the old version of the product
Sample answer: 2
TK 33 6.2 CS 2
Creating a product modification based on improving its quality is advisable:
1. in the presence of technology that improves the quality of the goods
2. if there are resources for R&D
3. if there are results marketing research
4. if there are quality parameters, the improvement of which the consumer can evaluate as positive changes
Sample answer: 4
TK 34 6.3 CS 2
The trademark is intended to:
1. compensate for the missing quality of the product
2. justify a higher price for the product to the consumer
3. differentiate the product on the market among their own kind
Sample answer: 3
TK 35 6.3 US 1
The quality of the product is
1. a set of necessary functional characteristics of the goods recognized by consumers as mandatory
2. the ability of the product to fulfill its functional purpose
3. the absence of visible defects in the goods
4. the absence of defects in the goods according to the results of the examination
Sample answer: 2
TK 36 6.3 US 1
Product positioning is
1. determination of the main consumer properties of the product and their comparison with similar properties of the product-competitor to clarify the place of the product on the market
2. analysis of the whole complex of the market policy of the enterprise in relation to the product
3. identification of potential consumers of goods
Sample answer: 1
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4. all answers are correct
5. there is no correct answer
The concept of "levels of goods" reflects?
1. the presence of several types of product packaging
Positions from which the characteristics of the goods are considered
3. grade of goods, its quality
4. all answers are correct
5. there is no correct answer
Changing the range of goods by product variation means?
1. creation of a complementary (associated) product
2. creating a new product with changing parameters along with the old product options
3. creating a new product to replace the old version of the product
4. all answers are correct
5. there is no correct answer
Is it advisable to create a product modification based on improving its quality?
1. in the presence of technology that improves the quality of the goods
2. if there are resources for R&D
3. subject to market research results
If there are quality parameters, the improvement of which the consumer can evaluate as positive changes
5. there is no correct answer
Is a brand intended to?
1. compensate for the missing quality of the product
2. justify a higher price for the product to the consumer
Differentiate a product on the market among its own kind
4. all answers are correct
5. there is no correct answer
Is the quality of the product?
A set of necessary functional characteristics of a product intended by consumers to be mandatory
2. the ability of the product to fulfill its functional purpose
3. the absence of visible defects in the goods
4. all answers are correct
5. there is no correct answer
If the price goes down, the demand will increase significantly.
2. with a significant decrease in price, demand increases slightly
3. when the price changes, demand does not change
4. demand changes regardless of price
5. all answers are correct
6. there is no correct answer
61. How will the volume of demand change if it is known that the elasticity coefficient is equal to 1, and the price will increase by 10%?
1. decrease by 10%
2. increase by 10%
3. decrease by 1%
4. increase by 1%
5. will not change
6. there is no correct answer
Is the breakeven point?
The price at which a business starts making a profit
2. the volume of production at which the manufacturer operates without loss
3. the level of costs required for the production of products
4. all answers are correct
5. there is no correct answer
What is the difference between a pricing strategy aimed at selling goods at low prices and a sale?
Duration of action
2. the value of the price at which the product is sold
3. no different
4. all answers are correct
5. there is no correct answer
The price elasticity for a “normal” product at a price of 48 rubles is 0.8. If in the initial period of time the sales volume is 1000 units, then how many units will the sales volume change when the price increases by 4 rubles?
56. Changing the range of goods by product variation means?
1. creation of a complementary (associated) product
2 (*answer to the test*) creating a new product with changing parameters along with the old product options
3. creating a new product to replace the old version of the product
4. all answers are correct
5. there is no correct answer
57. Is it advisable to create a product modification based on improving its quality?
1. in the presence of technology that improves the quality of the goods
2. if there are resources for R&D
3. subject to market research results
4 (*response to the test*) if there are quality parameters, the improvement of which the consumer can evaluate as positive changes
5. there is no correct answer
58. Is a trademark intended to?
1. compensate for the missing quality of the product
2. justify a higher price for the product to the consumer
3 (*answer to the test*) to differentiate the product on the market among their own kind
4. all answers are correct
5. there is no correct answer
59. Is the quality of the goods?
1 (*answer to the test*) a set of necessary functional characteristics of the goods intended by consumers as mandatory
2. the ability of the product to fulfill its functional purpose
3. the absence of visible defects in the goods
4. all answers are correct
5. there is no correct answer
60. Demand can be considered elastic if?
1 (*answer to the test*) with an insignificant price reduction, demand increases significantly
2. with a significant decrease in price, demand increases slightly
3. when the price changes, demand does not change
4. demand changes regardless of price
5. all answers are correct
6. there is no correct answer
Answers:
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1. The consumer goods market consists of:
a) companies that purchase goods for their subsequent sale;
b) buyers purchasing goods for personal use;
c) people who buy goods for sale;
d) firms producing consumer goods;
e) there is no correct answer.
2. Consumer goods are characterized by:
a) distribution through a network of special stores;
b) the acquisition of a large amount of money;
c) no need for additional consultations with the seller;
d) all answers are correct;
e) there is no correct answer.
3. The objective of the commodity policy is:
a) management of the life cycle of goods and their competitiveness;
b) search for consumers who want to purchase goods;
c) produce as many goods as possible;
d) all answers are correct;
e) there is no correct answer.
4. The first stage in the process of creating a new product is:
a) management analysis;
b) product design;
c) creating an idea;
d) all answers are correct;
e) there is no correct answer.
5. The concept of "levels of goods" reflects:
a) the presence of several packages for the goods;
b) positions from which the characteristics of the goods are considered;
c) the type of goods, their quality;
d) all answers are correct;
e) there is no correct answer.
6. Changing the range by varying the product means:
a) creation of a complementary (accompanying) product;
b) creation of a new product with modified parameters along with the old versions of the product;
c) creation of a new product to replace the old version of the product;
d) all answers are correct;
e) there is no correct answer.
7. It is advisable to create a product modification based on improving its quality:
a) in the presence of technology that improves the quality of the goods;
b) if there are resources for R&D;
c) if there are results of marketing research confirming the positive attitude of consumers towards the product;
d) if there are quality parameters, the improvement of which the consumer can evaluate as positive changes;
e) there is no correct answer.
8. The product is new if:
a) it is so valued by the market;
d) all answers are correct;
e) there is no correct answer.
9. It is expedient to create new goods in the following way:
a) by their own efforts;
b) acquire patents;
c) everything depends on the goals and resources of the firm;
d) all answers are correct;
e) there is no correct answer.
10. A trademark is intended to:
a) compensate for the missing quality of the product;
b) justify to the consumer a higher price for the goods;
c) to differentiate the goods on the market among their own kind;
d) all answers are correct;
e) there is no correct answer.
11. What is the difference between the assortment and the nomenclature:
a) the nomenclature is part of the assortment;
b) the range is a narrower concept, is part of the nomenclature;
c) assortment and nomenclature are not used simultaneously to characterize the same set of goods;
d) all answers are correct;
e) there is no correct answer.
12. Increasing the range means:
a) changing the characteristics of the goods in the direction of improving their parameters;
b) a change in the characteristics of the goods in the direction of reducing their parameters;
c) expansion of the total number of goods;
d) Answers a) and b) are correct.
e) All answers are correct.
13. The breadth of the product range reflects:
a) the number of variants and varieties of an individual product within the assortment group;
b) the total number of assortment groups;
c) ensuring the profit of the enterprise;
d) all answers are correct;
e) there is no correct answer.
14. The quality of the goods is:
a) a set of necessary functional characteristics of the product, which are recognized as mandatory by consumers;
b) the ability of the product to fulfill its functional purpose;
c) the absence of visible defects in the goods;
d) all answers are correct;
e) there is no correct answer.
15. Which stage of the product life cycle is usually characterized by the lowest possible price:
a) placing on the market;
c) maturity;
d) decline;
e) there is no correct answer.
16. The implementation of the service is related to:
a) with the reinforcement of the goods;
b) c high price goods;
c) with sales promotion;
d) all answers are correct;
e) there is no correct answer.
17. Service is required for goods:
a) for investment purposes only;
b) consumer purpose;
c) any technically complex goods;
d) all answers are correct;
e) there is no correct answer.