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Menu for a summer barbecue cafe. Where to open a barbecue? Necessary documents for the legal activity of a barbecue

Barbecue is a small catering establishment. It specializes in serving meat dishes cooked in the tandoor, on the grill and on the grill. Recently, this type of entrepreneurial activity has become increasingly popular, replacing Western fast food. It is not difficult to draw up a business plan for a barbecue - it is enough to know some important points.

Features of the institution

Barbecue is not an ordinary cafe, because the menu is dominated by one dish. Only variations of the cooking method are allowed. Some believe that you can sell the products of the establishment only in season. This statement is true only for small settlements. In big cities, barbecue houses are in demand all year round.

Regardless of the regularity of work, the owner of the establishment will have to obtain a whole package of documents, permits and certificates that are mandatory for the project of a public catering enterprise.

We collect documents

Any business must start with registration. The organization of a barbecue is no exception. If the company does not have branches, it is enough to register as an individual entrepreneur. The cost of registration is about 800 rubles. In the list of codes of the all-Russian classifier of types of economic activity (OKVED), you should select item 56.10 "Restaurant activities and food delivery services."

In order for an entrepreneur to be able to open a barbecue, a business plan must be focused on a specific form of taxation. This will help to notify the tax office in a timely manner and avoid the establishment of a common tax regime. OSNO is extremely unprofitable for a small business, which will be a barbecue at the very beginning of its existence.

For a novice entrepreneur, it is optimal to choose a simplified system (STS): minimal reporting and the ability to choose the optimal deduction scheme will allow a small business not to close at the very beginning of its existence.

What is needed for the activity

List of permits for work:

  • a hygiene certificate issued by the SES for a period of 5 years and confirming that the premises and methods of storing products comply with all quality standards;
  • work permit;
  • license for the sale of certain types of goods;
  • employees' medical records.

In some cases, entrepreneurs independently transport meat for their cafe. In order for this to comply with the norms of the law, transport must have appropriate sanitary and epidemiological documents. The issue with the delivery of raw materials should be resolved at the stage of developing a business plan.

Choose a room

When developing a business plan for a barbecue, you should decide in advance on the functions that the enterprise will perform. In other words, whether it will be a summer cafe or a year-round establishment. In the first case, you will need a tent, as well as an equipped open (partially closed) area.

Opening a barbecue is advisable in the following areas of the city:

  • center (you can focus on cooking on the grill);
  • working quarters;
  • sleeping areas.

Whichever location is chosen, it matters how it meets fire safety standards. It is imperative that the premises be connected to the water supply system, city sewerage.

What equipment is required

Barbecue work is impossible without. The list of things you can't do without looks like this:

  • brazier;
  • grill;
  • skewers;
  • refrigerators compartment;
  • furniture, stand;
  • hood.

Separately, you should take care of the equipment of the premises for storing things of visitors. For a profitable operation, a barbecue business plan must contain an expense item for decorating the hall, if this is a year-round establishment.

We are planning an assortment

Barbecue can not work without raw materials. Its supplier must have all permits, as well as quality certificates. Even if you are a novice entrepreneur, it is recommended that you marinate the meat yourself, and not purchase ready-made meat. Thus, the freshness of the purchased product will be guaranteed.

The profitability of the enterprise depends, and very significantly, on the availability of the opportunity to purchase alcoholic beverages in it. To be able to carry out such activities, the entrepreneur must have a license.

Also, the profitability of the barbecue is determined by the variety of the menu. Of course, the dominant dish is barbecue. But do not forget about the additions:

  • bread (including lavash);
  • various sauces;
  • snacks;
  • desserts;
  • salads;

It is also worth taking care of the variability of the main dish. Do not get hung up on any one version of the barbecue. Better if the menu includes fish and meat different types, grilled vegetables and mushroom skewers have become popular in recent years. Also, customers should be able to choose between cooking options - on an open fire or grill.

Some kebab houses practice such a service as home delivery of hot kebab or grilled meat. It is also a good way to establish yourself and increase the profitability of the enterprise.

  • Step-by-step plan for opening a barbecue
  • What taxation system to choose for the business of opening a barbecue
  • Room search
  • Personnel search
  • Supply of raw materials for barbecue
  • How much can you earn in the barbecue business
  • What equipment to choose for a barbecue
  • What OKVED code to indicate when registering a barbecue
        • Similar business ideas:

Step-by-step plan for opening a barbecue

There are several options for opening a barbecue, depending on the size of the initial investment:

1. Opening a business like a summer cafe, using a temporary building (tent or pavilion). You can organize this business, for example, on a highway with a large flow of cars (truckers) or place a cafe next to a city park. Additionally, the cafe can sell soft drinks and beer. About 250 thousand rubles are enough to open such a business. At the same time, the costs incurred to open a business can pay off in one season.

2. Organization of business in a rented or own premises. This option has an advantage due to the fact that the opening season of the institution and the range of products sold are increasing. However, in some cases, the amount of investment may be significantly higher than in the first option.

This guide discusses in more detail the first option for opening a barbecue, as it seems to be more accessible to many aspiring entrepreneurs.

How much money do you need to start a barbecue business

To open a business, depending on the planned scale of activity, investments from 250 thousand rubles will be required. The list of costs for opening a barbecue for the summer season:

  1. Acquisition of a pavilion or tent. The cost of a pavilion made of PVC 3 * 5 meters is about 150 thousand rubles. The pavilion can withstand wind loads up to 110 m/s.
  2. Plastic tables, chairs, barbecue and other equipment - from 60 thousand rubles;
  3. Bio-toilet - 15 thousand rubles;
  4. IP registration, permits and other costs - 20 thousand rubles.

In total, you will need to invest from 245 thousand rubles. Initial capital for opening a business can be obtained in the following ways:

  1. Bank loan, on average at 20% per annum;
  2. Participation in state support for start-up entrepreneurs. For example, in the Ulyanovsk region, you can get a subsidy of up to 300 thousand rubles to start your own business. You can learn more about the conditions of support by contacting the business support centers that have been created in many municipalities;
  3. Search for a financial partner.

What taxation system to choose for the business of opening a barbecue

The second important step is business registration. As an organizational and legal form, you can register both an individual entrepreneurship (IP) and a legal entity (LLC). The best option is to register an individual entrepreneur, since the costs of preparing documents and paying state fees. fees are minimal. The taxation system can be chosen between STS or UTII.

Before hiring staff in a barbecue house, do not forget to register with the Pension Fund (pension fund) and the FSS as an employer. A must-read article about paying insurance premiums.

Room search

An important step is to find a suitable place to set up a temporary space - a tent. There are a few important things to note here:

1. The land is privately owned. Everything is simple here. A lease agreement is concluded with the owner of the land plot for several months, and we work calmly;

2. The land is in state ownership. To obtain a temporary permit for the installation of a tent, you should contact the local municipal property management committee or another KUMI. Now it has become "fashionable" to hold competitions for the lease of land for business, but in our case the competition will not be held, since the lease is temporary. But it will not work to install a cafe at your request anywhere, since the municipal government has its own plans for placing temporary objects on specially designated land. In this regard, the installation of a barbecue is similar to the placement of street trading facilities.

What documents are needed to open a barbecue

The premises of the future barbecue should comply with the accepted norms of the SES, and it does not matter whether it is a temporary building (tent) or a capital construction building. For the barbecue to operate legally, it is necessary to connect the water supply, install a refrigerator and have a toilet. Otherwise, there may be problems with regulatory authorities, in particular with Rospotrebnadzor. For a summer cafe, this issue is resolved with the help of imported water and the installation of a bio-toilet.

Do I need permission to open a barbecue

In addition, in order to trade barbecue in accordance with all SES standards, you must contact the local branch of Rospotrebnadzor for a trade permit. For example, for the Moscow region it is required:

  • Sanitary and epidemiological conclusion. Issued by the local branch of Rospotrebnadzor and establishes the compliance of the barbecue premises with the current sanitary standards for objects of this type;
  • Placement permission. It is issued by Rospotrebnadzor after an on-site inspection of your facility and establishes the possibility of a barbecue house operating in this territory in accordance with applicable law.

Personnel search

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As they say in many guides for opening cafes and other catering establishments, the main thing in such a business is delicious cuisine, or rather a cook. In our case, this issue is of particular importance. Indeed, in a normal barbecue, more than half of the revenue, and even more, should be brought by barbecue, and the rest beer, snacks, french fries, salads. If the recipe of your barbecue is to the taste of the cafe visitors, then the attendance will not be long in coming. The main staff primarily includes: the administrator (often the IP himself), the cook, the waiter, the cashier, the security guard. If the cafe is not large, then the function of a cashier and a waiter can be performed by one person. The cook who will cook the barbecue must understand what he is doing, in other words, he must be with work experience. A lot depends on this. Cafe workers, namely the cook and cashier-waiter, must have medical books, otherwise they will appear after the first serious fine.

Supply of raw materials for barbecue

Next, we turn to the issue of supply of raw materials. Meat for barbecue should be selected, without excess fat and bones (tenderloin). Therefore, the question of choosing suppliers should not be in last place. It would be nice to take care of the assortment of barbecue. Of course, the most popular is pork kebab, but the assortment should also include lamb, chicken, fish, etc. kebabs. People love when there is choice and the opportunity to try different dishes.

Barbecue cooking technology

Before cooking the barbecue, it must be marinated. Marinade for barbecue is advised to do it yourself, and not to buy from a separate manufacturer, otherwise you lose a significant part of the proceeds.

The size and presentation of the kebab portion is also important, especially if there are competitors nearby. You should not skimp on such additional trifles as delicious ketchup, herbs, grilled vegetables and onions. By the way, onions can be served marinated in vinegar, which takes about 15 minutes to cook. This gives the dish a special taste, and stimulates the appetite. The kebab itself should be served juicy, tasty and complete with a normal-sized portion. And even if your prices are slightly higher than those of your closest competitors, people will still go to you, because you have tastier and better “service”.

Additional service for barbecue

Cold beer in the cafe is in second place in importance after meat dishes. A small assortment of draft beers, in addition to bottled ones, will definitely not be superfluous. Beer snacks include nuts, chips, dried fish, and more expensive snacks like spicy chicken wings.

How much can you earn onbarbecue business

An important point is the price of the barbecue. The price level in the establishment depends on the location of the cafe, the presence of competitors, etc. On average, in the regions, the price for 100 grams of barbecue ranges from 90 to 120 rubles. You should stick to this range and not overprice.

How much can you earn in this business? It's hard to say, but under favorable circumstances and following the basic rules of doing business, the costs incurred to open a business pay off in the first season of work.

Conditions for a successful start of a barbecue business

  1. Highly passable barbecue location with low rent;
  2. Good and tasty cuisine, a wide range of related products;
  3. Favorable suppliers, good quality products;
  4. Polite and responsive staff;
  5. Reasonable price level.

Barbecue houses are very popular in our country - they invariably attract visitors with pleasant aromas of meat fried on the grill and on skewers. But despite such a high popularity of such establishments, this niche cannot be called saturated with offers. Yes, there are numerous cafes where, along with other dishes, they also offer barbecue, but there are not so many barbecue places where this dish is the main one. Aspiring entrepreneurs should think about starting their own business.

Our business valuation:

Starting investments - from 150,000 rubles.

Market saturation is average.

The complexity of starting a business is 7/10.

How to open a barbecue from scratch?

The main difficulties that businessmen expect are the collection of necessary documents and seasonality. But with proper approach to organizational issues, any problems can be avoided.

The sale of barbecue will bring high profits if you think through all the important points at the start by drawing up a detailed business plan.

What is the best business format?

Public catering establishments offering visitors grilled meat dishes are traditionally divided into 2 types - closed and open. Be sure to include this item in the business plan for opening a barbecue house - all further steps to launch the business (purchase of equipment, menu development) will depend on this.

Which format is best?

  • Establishment on the street. The cafe will be a portable tent with a kitchen and tables for visitors, placed directly in the open air. As a rule, entrepreneurs place barbecue facilities of this kind along major highways, on city beaches. Visitors can relax in a comfortable gazebo, have lunch or take away ready-made meals. Barbecue as a business on the highway will bring high profits, given the high "passability" of such places. In terms of preparing all documents, this format of a cafe differs little from stationary ones. This is a great option for those who are financially constrained - it is better to start with a mobile catering establishment. The only drawback may be the seasonality of the business - the sale of barbecue on the street will be profitable only in the summer.
  • Stationary facility. In this case, you rent a room and open a full-fledged catering establishment - the costs will be much higher when compared with mobile points of sale of grilled meat dishes. The organization of work here is somewhat more complicated - you will need to fully equip the kitchen, think over the design of the hall for visitors, and take care of advertising. But stationary kebab houses, as practice shows, bring big profits, because the demand for dishes does not fall even in winter.


When you decide on the format of the future institution, you can begin to collect documents for opening a barbecue.

The nuances of registering a business

Documenting a catering establishment and obtaining a permit to conduct business is quite difficult - a barbecue is no exception.

Regardless of the chosen format of doing business, start solving bureaucratic issues with registering a business. You can choose one of the forms of activity - LLC or IP. Please note that a mini barbecue may well work under the "sign" of IP - less cost at the start. But if you plan to offer customers a large menu and sell strong alcoholic drinks, then you cannot do without registering an LLC.

To start the production of barbecue and its sale, it is necessary to coordinate further work with the following supervisory authorities:

  • Rospotrebnadzor must give permission to place a catering establishment in your chosen location.
  • The Sanitary and Epidemiological Service gives the go-ahead to the prepared recipes for dishes and the technology of their preparation, checks the products used for compliance with quality standards.
  • The project of the kebab house is assured by the fire service. The premises prepared for work must comply with fire safety standards. The mobile café will also be tested, as LPG tanks are often used in kitchens.

Immediately make sure that the barbecue staff have sanitary books available.

Finding the right place to open a barbecue

When looking for a good location for a barbecue, you should focus on 2 criteria - the absence of competitors nearby, high traffic.

To open a barbecue on the highway, choose only major highways. And to accommodate a city cafe, a place closer to the center is suitable. However, even small establishments in certain microdistricts can bring high profits if there are no cafes of a similar format nearby. Therefore, it does not hurt to preliminarily analyze the market - it is important to understand whether a barbecue house will be in demand in a particular place.

Even a barbecue on wheels, not to mention a full-fledged catering establishment, will require electricity, water supply and sewerage to be connected to the point of sale. This is also checked by the regulatory authorities.

Not only the dishes offered will attract visitors - the design of the barbecue is also important. If we talk about a stationary cafe, then we have to think over the general concept of decorating the premises. And for a mobile stall, this factor does not play a big role - the interior of a street establishment will in any case be “plain”. Here the main thing is different - a signboard visible from afar and maintaining cleanliness on the street site.

The cost of decorating an establishment will depend on the “scale” of the business - for example, for the reception hall of a stationary barbecue, you will have to purchase tables and chairs, a bar counter, dishes, curtains, tablecloths. A mobile barbecue in this regard is much “simpler” - here, as a rule, plastic furniture and disposable utensils are used.

Even a small barbecue pavilion will require the purchase of equipment and kitchen utensils. And only high-quality equipment will guarantee delicious dishes that visitors will appreciate.

What do you need to open a barbecue?

  • at least 2 barbecues with a set of skewers,
  • microwave,
  • refrigerator and freezer,
  • cutting tables.

In the kitchen, you can’t do without inventory - knives, spoons, hammers for beating meat, gastronorm containers, cutting boards.

This is a list of basic kitchen equipment, which is quite enough to open a small cafe - it is quite realistic to meet 100,000 rubles. But a large barbecue business will require much larger investments - it will be necessary to purchase a powerful hood, a dishwasher, an industrial vegetable cutter, a coffee machine, a blender and a mixer.

If you are on a tight budget, consider buying used barbecue equipment.

Development of the menu of the future institution

The main dish of the menu for the barbecue will, of course, be the barbecue itself. But this does not mean that the "range" of dishes that you will offer to visitors will be scarce. Try to expand the menu to the maximum with different meats - beef, chicken, pork, lamb. You can even offer your customers grilled fish dishes - salmon, shrimp, squid, oysters. Think over the list of those side dishes that you designate on the menu for the main course - fresh or grilled vegetables, boiled potatoes or french fries. Bread, pita bread, sauces, fresh herbs, alcoholic and non-alcoholic drinks - a wide menu will attract customers.

Barbecue in the city and beyond should use only quality products for cooking! Find reliable suppliers of meat and vegetables. When accepting "semi-finished products", be sure to check all the documents confirming their quality.

Think about how to open a take-away barbecue - let visitors have the opportunity not only to taste the dishes in the restaurant hall, but also take them home with them. Service must be top notch!

When will the cost of opening a barbecue pay off?

So how much does it cost to open a barbecue? It all depends on the chosen format of the institution. Here are the cost estimates for launching a stationary cafe:

  • Paperwork - from 30,000 rubles.
  • Purchase of equipment for the kitchen - from 100,000 rubles.
  • Repair of premises (kitchen and hall for visitors) - from 150,000 rubles.
  • Purchase of products for the first month - from 100,000 rubles.

To buy a barbecue apparatus and open a mobile outdoor tent, you will need no more than 150,000 rubles. A great option for aspiring entrepreneurs who decide to start a seasonal business.

Practice shows that if you promote a barbecue, the average monthly sales revenue can be about 700,000 rubles. Minus variable costs (rent of premises, salaries for employees, taxes), the entrepreneur will have 50,000-150,000 rubles of net profit - it all depends on the season.

To reach a high level of income, much attention should be paid to the promotion of the institution - advertising will attract customers. Leaflets, announcements on local TV and radio - many marketing tools. But still make the main bet on the quality of the dishes offered and the creation of a pleasant atmosphere in the barbecue.

* Calculations use average data for Russia

1.Project summary

Objective of the project– opening of a barbecue house in Rostov-on-Don, operating in the format of a mini-cafe and takeaway. Barbecue is a small establishment with an area of ​​30 square meters. meters offering barbecue as the main dish. Target audience institutions are residents of the Aleksandrovka microdistrict and the city of Rostov-on-Don, as well as guests of the city. The main services of the kebab shop are: takeaway kebab, mini-cafe and summer cafe services, delivery services. Menu establishments include:

1. Pork skewers;

2. Lamb shish kebab;

3. Beef shish kebab;

4. Chicken barbecue;

5. Salads;

6. Snacks;

7. Drinks;

The cost of opening a barbecue will amount to 1,101,700 rubles. The main investments will require the construction of a barbecue building and the purchase of equipment - 811,700 rubles. The launch of the project is planned to be carried out at the expense of own funds. The payback period of the project from the start of sales will be 14 months.


*during peak months

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It is planned to complete the construction and decoration of the premises, as well as the design of the necessary institutions within 5 months. The opening of the barbecue is scheduled for June 2016.

2. Description of the industry and company

The goal of the project is to open a barbecue house in the city of Rostov-on-Don. At its core, a kebab house will represent a “one-dish establishment” - a kebab. As a format of work, it was decided to choose two directions - the format of a self-service mini-cafe for 12 seats and the "takeaway" format. In the period from April to early October, it is planned to double the number of seats by adding summer tables. Thanks to this, it is supposed to use the facilities of the institution to the fullest extent in the warm season, when shish kebab is in the greatest demand among Rostovites and guests of the city.

Barbecue is located on one of the busiest streets of the city - the prospect of the 40th anniversary of the Victory (microdistrict Aleksandrovka), on the first line of houses. The distance from the city center (Teatralnaya Square) is 5 km, the distance from the federal highway M-4 Don is 3 km.

An individual entrepreneur with a simplified taxation system (6% of income received) was chosen as the form of ownership. The management structure of the institution is extremely simple. The project is managed by an individual entrepreneur, the functions of receiving clients and fulfilling orders are performed by two full-time employees working in shifts. In the warm season, due to the growth in sales and the opening of a summer cafe, it is possible to attract hired personnel. Hired employees are also involved in the provision of delivery services.

3.Description of goods and services

The main dish of the kebab house is kebab from various types of meat: pork, beef, lamb, poultry. A detailed price list for barbecue products can be seen in Table. 1 of this business plan. The main advantage of the barbecue will be the quality of the meat, which is purchased from a local peasant farm, and the individual entrepreneur himself, who has many years of experience in cooking barbecue and grilled dishes, as well as two full-time employees, is directly involved in cooking. The quality of the barbecue will also contribute to the timely delivery of meat and compliance with storage conditions, methods of marinating and roasting worked out from personal experience. Barbecue and other dishes for it can be ordered without visiting the barbecue: the institution provides delivery services. At the time of writing this business plan, the project is at its initial stage: the site has been transferred from the status of individual housing construction to commercial real estate, design estimates have been developed, and a preliminary agreement has been concluded for the supply of meat with one of the peasant farms.

Table 1. Price for products sold


To provide the services described above, registration as an individual entrepreneur (IP) with the OKVED code 55.30 “Restaurant and cafe activities” is required. The activity of a barbecue house will require a sanitary and epidemiological conclusion, registration of medical books, permission to locate a catering establishment, confirming that a barbecue house can be equipped in this place. The following is a complete list of documents that will need to be submitted to Rospotrebnadzor:

1. Evidence of the rights to the property of the premises;

2. Design conclusion for the catering facility (or the project itself, if the conclusion was not issued);

3. Calculation of the amount of food waste depending on the capacity of the enterprise;

4. Permission on the possibility of accommodation;

5. A copy of the BTI plan with an explication for the catering enterprise;

6. Copy of the general plan of the territory;

7. Scheme of communications (ventilation, water supply, sewerage);

8. Scheme of arrangement of technological equipment;

9. A copy of the current agreement with Vodokanal;

10. Passports for existing ventilation units and air conditioning systems;

11. Act of revision, cleaning and disinfection of ventilation, sewerage systems, checks of thermal and refrigeration equipment in the catering department;

12. Contract for the maintenance of ventilation and air conditioning systems, incl. disinfection;

13. Copy of bacteriological and chemical analysis of drinking water;

14. A copy of the certificate of state registration of a barbecue.

15. Copy of certificate of tax registration;

16. Bank details (in full), certified by the director's signature and seal;

17. Copies of orders on the appointment of responsible persons for the PC (production control);

assortment list of products;

18. Copies of contracts for the disposal of waste: solid waste, food, mercury-containing and fluorescent lamps;

19. Copies of contracts for the supply of food and food raw materials;

20. A copy of the contract for carrying out deratization, pest control and disinfection work (+license);

21. A copy of the contract for periodic medical examinations (+ license);

sanitary passport for the object (issued in the disinfection service);

22. Decorated corner of the consumer;

23. Journal of accounting and expenditure of disinfectants with an approved calculation;

issued medical books of employees.

Almost all categories of the population who love this dish and are not indifferent to meat are buyers of the barbecue. It should be noted that in recent years, meat consumption in Russia has begun to grow. The decline of the early 1990s, which lasted until the early 2000s, when meat consumption per capita fell by a third, has passed. According to the Federal State Statistics Service, according to the results of 2014, meat consumption in Russia amounted to 74 kg per capita. At the same time, meat consumption in the Southern Federal District is traditionally higher than the average for Russia and today is about 78 kg.


The main requirements of barbecue buyers are the taste of meat. The kebab should be soft, juicy and it is desirable to get on the table "piping hot". An almost obligatory attribute of barbecue is sauce, fried vegetables, snacks, salads. In the south of Russia, shish kebab is most often served with lavash.

In general, in Rostov you can count about a hundred establishments where you can find barbecue as one of the dishes. At the same time, the barbecue format is less common - about 20-30 barbecue units operate in the city. Basically, such establishments offer takeaway services, including hot second courses of Caucasian cuisine and salads. Less common are establishments operating in the format of a mini-cafe or restaurant. Despite the abundance of barbecue places, there are not so many really popular establishments. Only 5-6 institutions of the city can boast of "people's love" and a large proportion of regular customers. As an additional service, most establishments include free barbecue delivery. Among the direct competitors, located close to the kebab house, we can distinguish two establishments that cook kebabs to go and have positive customer reviews. One of the most common remarks about barbecue, in addition to complaints about the quality of barbecue, is the low speed of service and cooking, low level of service, "body kit" of customers.

Barbecue is sold directly at the establishment (takeaway) and via delivery. In the warm season (from April to early October), the barbecue works in the format of a summer cafe. Barbecue and salads are served to cafe clients on disposable tableware. Ready-to-go barbecue is packed in special disposable containers. The client can order salads, drinks and snacks from the menu. The barbecue is open daily from 10.00 to 23.00.

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To attract customers, an outdoor sign with three-dimensional letters glowing at night is used. The distribution of business cards, leaflets with menus, contacts and a barbecue delivery phone number is also used. Barbecue prices are set based on the average prices in the city, as well as taking into account the cost of production.

5.Production plan

It was decided to locate the barbecue house in the Proletarsky district of the city of Rostov-on-Don, on the street of the 40th anniversary of the Victory in the Aleksandrovka microdistrict, in close proximity to the owner's house. The population of the Proletarsky district, according to data for 2015, is 119 thousand people. At least half of this population lives in the Aleksandrovka microdistrict, and there are many high-rise residential buildings in the area. Since the barbecue is located near the roadway, this location is the best in terms of the visibility of the establishment for those passing by. The avenue is the key artery of the city, connecting the federal highway M-4 "Don" with the center of Rostov-on-Don. Concerning potential clients there can be not only residents of this microdistrict and the city, but also guests of the city.

The cost of building a barbeque area of ​​30 sq. turnkey meters will require 540,000 thousand rubles at the rate of 18,000 rubles. per sq. area meter. The equipment of the premises will require the attraction of another 311,700 rubles. In total, 851,700 thousand rubles will be invested in real estate.

Table 2 Equipment Costs


The main duties for taking orders and cooking are carried out by two employees of the barbecue house, working in shifts (see Table 3). Hired personnel are mainly involved in the organization of delivery, as well as in the warm season for auxiliary work with an increase in the flow of customers.

Table 3. Staffing and payroll


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For 1 working day, a mini-cafe barbecue can fry up to 50 kg of raw meat, that is, the output will be about 37.5 kg. Accordingly, the maximum volume of finished products per month will be 1140 kg. Taking into account sales of other products, the monthly revenue of a barbecue house can reach 1.2 million rubles. The main costs of the main period are the purchase of meat and other products. Meat for barbecue is purchased from one of the peasant farms. The cost of a kilogram of pork is 190 rubles, beef - 210 rubles, lamb - 230 rubles. Chicken wings are purchased at a price of 90 rubles. per kg, chicken fillet for barbecue - for 175 rubles. The production consumables are charcoal and disposable tableware. Among other expenses, one can name the services of hired personnel (mainly delivery) - 7,000 rubles, the cost of public utilities and electricity - 5 thousand rubles, printing of business cards and leaflets - 5 thousand rubles, as well as depreciation of fixed assets - 2.6 thousand rubles. taking into account the useful life - 10 years.

6. Organizational plan

The project implementation period, taking into account the construction, equipment and execution of the necessary documents, will be 5 months. Responsibilities for the general management of the barbecue remain with the owner. Staff and hired employees are directly subordinated to him. The process of receiving and serving customers is carried out by two employees of the barbecue house, working in shifts. There are no strict requirements for the qualifications and education of staff. Training in the technology of work and cooking is undertaken by an individual entrepreneur.

7. Financial plan

The financial indicators of the project, including revenue, cash flow, variable and fixed costs, are presented in Appendix 1. Calculations are made for a five-year period, taking into account seasonality indicators and growing load indicators up to 67% due to an increase in the recognition of the barbecue and an increase in the number of regular customers.

8. Evaluation of the effectiveness of the project

The project to open a barbecue house is distinguished by low initial investments and high profitability. The costs of the preparatory period, including the costs of construction, equipment, decoration, etc., will amount to 1,101,700 rubles. When reaching the planned sales figures, the payback of the institution can be expected for 14 months from the start of work. The discounted payback period is 14 months. Project performance indicators are given in Table. 4.

Table 4. Project performance indicators

*during peak months

9.Risks and warranties

Barbecue is a low-risk business. Starting investments are minimal, and the technology of production and sales is extremely simple. Since the price segment of the institution is average, the risks of payback and profitability of the project are minimized. The successful implementation of the idea and contributes to finding the property in the property. In Table. 5 of this business plan provides an analysis of the possible risks of opening and operating an institution.

Under the worst-case development scenario, the bankruptcy of the enterprise is not possible, since investments are made in a liquid tangible asset. In particular, it is possible to sell a ready-made business, or rent it out.

Table 5. Assessment of project risks and measures to prevent their occurrence or their consequences



10.Applications

APPENDIX 1

The main financial indicators of the project in a five-year perspective






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Many people associate shish kebab with rest in a friendly company, fun pastime and comfort. Thanks to such an association and a huge number of meat lovers, opening a barbecue can be a great way to earn money.

Shashlik is a meat dish cooked on the grill. Although this delicacy is not considered a dietary food, there are a lot of meat lovers with smoke. The customers of the barbecue are people of different ages and social status. This democratic institution can be visited by both students and businessmen. Thanks to this alternative concept, the barbecue is very profitable view a business that is guaranteed to bring you income and, with a competent approach, will pay back all investments in one season. Therefore, I will undoubtedly recommend to people who are looking for to take a closer look at the idea of ​​\u200b\u200bopening their own barbecue.

Features and business format

Barbecue is a one-dish themed establishment. This cafe prepares and serves exclusively grilled dishes. Basically, this is meat of various types and methods of preparation, from traditional barbecue to steak with blood. In addition, smoky sausages and sausages, as well as seasonal grilled vegetables, are often on the barbecue menu.

Before you open such an institution, you need to decide on the format. Traditionally, barbecue houses are divided into two types: open-type establishments and closed ones.

Summer barbecue on the track

This place is usually a small portable tent with an outdoor kitchen and outdoor tables for visitors. Here everyone can fully enjoy the atmosphere, feel all the delights of outdoor recreation. As a rule, barbecue and other dishes are cooked right on the street, and each visitor can watch the process of cooking.

Most of these establishments are located along the highway, outside the city. Most often, visitors to roadside barbecues are motorists passing by, truckers, as well as people who decide to relax in nature. As a rule, these cafes provide customers not only with the opportunity to buy takeaway barbecue, but also relax in comfortable gazebos or summer tents.

The only disadvantage of the summer barbecue is the seasonality of this type of income.

Stationary barbecue indoors

The second option for opening this thematic catering establishment involves renting a room with a specially equipped kitchen for cooking, as well as a place of rest for visitors to the barbecue cafe. This option is more profitable, because it is possible to sell grilled meat dishes all year round. But as a rule, the demand for such food in winter drops significantly, and not every novice entrepreneur can afford the opening of a stationary establishment. Therefore, for beginners on a limited budget, I recommend opening a summer barbecue on the street.

Business registration

Before you start implementing the idea of ​​​​opening a catering establishment, you should deal with organizational issues. First of all, it is necessary to submit the relevant documents for registration of activities. You have the opportunity to choose the form of activity: IP or LLC. Naturally, the procedure for registering individual entrepreneurship is much simpler, faster and less costly in material terms. But it is only suitable for establishments that do not plan to sell alcoholic beverages. It is worth noting that a license is not needed for beer, and these are the most popular drinks in the warm season. Therefore, you can safely limit yourself to selling exclusively non-alcoholic and low-alcohol drinks in your establishment.

In the case when, you initially plan an extensive menu for your catering establishment, which involves the sale of alcohol, then you should register a legal entity (LLC).

Necessary documents for the legal activity of a barbecue

  • Coordination of the location of the barbecue with Rospotrebnadzor. You do not have the right to place a catering establishment or a retail outlet in any place convenient for you. It is necessary to coordinate this with the local authorities, which will issue the appropriate permission to open an institution.
  • The conclusion of the sanitary and epidemiological service on the compliance of food products, food preparation technology, norms and quality standards.
  • Fire department permits. This is another instance, on the conclusion of which the possibility of opening and operating a retail outlet depends. The premises of a barbecue, coffee shop, pizzeria or any other catering establishment must comply with fire safety standards. Namely, a fire alarm system should be installed on the territory of the institution, there should be both a main and an emergency exit in case of need to evacuate people.
  • The availability of health books for employees of the institution. Catering employees are required to have proof of their health status. To do this, they must provide a sanitary book, which indicates the passage of a scheduled medical examination.

Barbecue equipment

Depending on the chosen format of the institution, you will need to purchase the appropriate equipment for cooking barbecue and other dishes presented on the menu of your cafe.

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Necessary equipment for a summer barbecue on the street

  • Barbecue and skewers for cooking meat and vegetables on the fire;
  • Microwave oven for heating food;
  • Refrigerator and freezer;
  • Cutting table;
  • Washbasin, dishwasher, plumbing and sewerage, in case you do not use disposable dishes for serving ready meals. But as a rule, roadside barbecues use disposable utensils and cutlery, so there is no need for extra waste;
  • Kitchen utensils (knives, plates, glasses, cutting boards, dishes, etc.);
  • Furniture for the rest of visitors. As an option, most often, roadside cafes use plastic chairs and tables with sun umbrellas. Sometimes barbecue houses equip pavilions for guests of the establishment. You can choose any option that is more affordable for you financially.

Menu and food delivery

The main feature of any barbecue is high-quality grilled meat. Consider the preferences of customers and try to diversify the menu as much as possible. For example, some religions forbid the consumption of pork, so in order not to lose customers, you can offer them tender chicken skewers.

In the menu of the establishment, there should be types of barbecue from meat of different varieties. For example, you can offer visitors a traditional pork or lamb shish kebab, tender grilled beef, baked chicken drumsticks, and even an exclusive sea composition of salmon, shrimp or snail meat. Meat is also served with vegetables. You can cook them very tasty on the grill and serve as a side dish for barbecue.

Desserts. In any institution, even in a barbecue, you can offer visitors the opportunity to taste something sweet. Traditional desserts in the warm season are ice cream with various fillings and syrups, fruit salad and chocolate-covered fruit cuts.

Don't forget about drinks too. It is advisable to sell both alcoholic and non-alcoholic drinks, so that each visitor can choose the one that suits his taste. The menu should contain juices, fruit drinks, coffee, tea, as well as alcoholic and low-alcohol drinks, for example,.

I recommend that you don't get too carried away and create an extensive menu. The fact is that meat and vegetables in the warm season deteriorate very quickly. And the use of frozen products significantly affects the taste and appearance food. Therefore, it is better to have main dishes on the menu, but always from fresh products, which will be delivered several times a week.

Delivery of products

Opening a kebab house involves selling home-made dishes, for which you need to purchase the appropriate ingredients.

It is quite possible to conclude profitable contracts with vegetable and meat shops. The only recommendation, do not see the low cost of meat, always ask for certificates confirming its quality. Otherwise, you risk the lives of your visitors, because meat poisoning is very easy.

Want to save? Look for farmers and buy goods directly without intermediaries. With the same success, you can open a home, pigs, sheep, and then the problem with the supply of products will be solved.

Search for personnel to work in a barbecue

It should be understood that the attendance of the institution, and, accordingly, its profitability, depends on the qualifications of the staff and the quality of service. Therefore, take the selection of staff with all responsibility.

To work in a barbecue you will need:

  1. Cook. If the institution is small, then at the initial stage, one person is quite enough;
  2. Assistant cook - 1-2 people to work in shifts;
  3. Waiters. Depending on the area and attendance of the institution, recruit qualified waiters. A minimum of 4 people will be required to work in shifts. There are no special requirements for the position, the main thing is that the person be attentive, friendly to the visitor, punctual, honest and responsible. It is desirable to have work experience, but it is quite possible to accept a person without experience with a probationary period.
  4. Cleaning woman. It doesn’t matter what kind of catering establishment you open, whether it’s an elite coffee shop or a roadside barbecue, cleanliness in the premises is the key to success. Agree that few people will visit an institution that smells dirty and tasteless. Hire someone to clean and keep things clean.

Barbecue business plan

To avoid mistakes and distribute the available start-up capital efficiently, I recommend that you draw up and stick to a clear business plan.

A business plan for a barbecue should consist of the following steps:

  1. Choosing the format of the institution (stationary cafe or mobile tent);
  2. Business registration, obtaining permits and licenses;
  3. Rent a place for a barbecue;
  4. Purchase of equipment;
  5. Recruitment;
  6. Calculation of costs for the implementation of the idea, assessment of profit and payback period of the project;

Barbecue business: pros and cons

It is worth noting that opening a food business is always a profitable business, despite serious competition. As for the barbecue specifically, here, like in any other field of activity, there are advantages and disadvantages. The main disadvantage is the seasonality of the business, in the case of opening a summer barbecue. As for the pluses, there are many more: the theme of the institution, small investments, high demand and the possibility of further development in the chosen direction.