How to create advertising on the Internet: step by step instructions. The best examples of product advertising How to make an advertising

Whether you are opening a small fabric or grocery store, or thinking about the prospects and benefits of a tire changer based on your own garage, sooner or later you will have to think about advertising your business.

By the power of thought
Good for franchisees. No need to rack your brains: they will instruct from the main office, layouts, banners will be provided - just use it. And if you yourself, and even from scratch? How to attract the attention of the client to your point of sale?
Of course, first you have to sit down and turn on your head. Think about what result you want to achieve: recognition and fame or stable sales. Look - where and how competitors advertise: whether they rely on outdoor advertising or advertising in the media. Decide whether you are working for the future, or you need to quickly and more. And, of course, you should not forget about the specifics of your business.

You can contact a professional agency, where the client-manager, having received a clear technical task, will transfer it to the work of the designer, specialists in naming, branding and other esoteric knowledge. But here lies the main advertising secret: if you are able to give a clear technical specification to specialists, then you know exactly what you want, imagine how it should look, therefore, you are able to advertise yourself.

Ideally, you should start with the name. Or, if you want to be in trend, with naming. We recall the specifics, and we understand that a store selling tights and stockings cannot be called "Dead Loop". Or maybe if you just want to be original. Then you and the company involved in the repair and decoration of premises have the right to call "Hook-hands". One caveat - just in case, avoid mentioning official dealers of anything. For example, a small car service may be called Toyota Repair, but only for the time being. Until the same ones find out about you official dealers.

Have you chosen a name for your newborn business? Perfectly. As the yacht was named, so it sailed. Now this name will be on pillars, banners, newspapers and fences.

Advertising. Take externally
Outdoor advertising is one of the most popular channels for the dissemination of advertising information. Information can be graphic or textual. It can be placed on special temporary or permanent structures, or attached to the walls of buildings or elements of outdoor equipment.

Outdoor advertising conveys information to the consumer from billboards, electronic displays, from rooftop installations, pillars and stretch marks. Ideally, it is in harmony with the urban environment. The pursuit of harmony is also supported by various supervisory bodies and committees.

Stationary advertising structures do not change location. Where it is agreed and paid for, it will hang there. Temporary structures are usually located somewhere near the enterprise or outlet, during the day they inform passers-by about the opening hours of the enterprise, about the services provided, provide the address and telephone number. And in the evening they are removed.

Huge posters are placed on stationary installations. Typically, panel structures are located along busy highways, or in places of high traffic.

Do you want the picture to come to life? We place advertisements on a large outdoor screen. Here we have dynamics, and a play of color, and sound, and an emotional impact on a potential client. Examples of such advertising can also be seen in crowded places, at stops, stations. But we will think about such advertising when we get rich.

By the way, speakers can be added by installing a pneumatic figure near your enterprise. This is such an inflatable figure, made of dense fabric. It can have any shape, dimensions are limited by wind loads.

Pillars and wearable structures can be placed at the entrance to the building, on the sidewalk, in the pedestrian zone. But here you have to think over the design in order to stand out favorably against the background of a dozen or two of the same structures standing side by side.

Other common outdoor advertising formats: rooftop, billboard, supersite, superboard, video screen, prismatron, stele, citylight, banner, flag composition, firewall, electronic scoreboard, light box, road sign, pillar, advertising on public transport, advertising in elevators, metro and parking lots. Do you want to place advertising information on the balloon? You can do this too.

With wide eyes
Outdoor advertising has a significant advantage over other types of dissemination of information about goods and services. You can turn off the TV and radio, hide from the street radio in an MP3 player, throw away the newspaper. But no one will move around the city with their eyes closed. Willy-nilly, out of boredom, a potential consumer will study everything that a public transport stop is sealed with, one way or another, he will catch his eye on a billboard, sooner or later he will stumble on a pillar.

Outdoor advertising guarantees a wide audience coverage and long-term impact. In addition, by placing outdoor advertising, the advertiser, as it were, “marks” the territory, clearly delineating the geographical boundaries of the impact of advertising information on a potential client. Yes, and outdoor advertising is much cheaper than the production and distribution of a video on radio or TV.

But there are some disadvantages too, right? So. First: under the influence of various atmospheric phenomena, outdoor advertising can deteriorate. Shed, rust, tear. Or it could be blown away by the wind. And it's good if your poorly fixed advertising medium does not fall on someone's head. Therefore, the state of the advertising structure must be constantly monitored.

The time of visual contact of the viewer with outdoor advertising is approximately one second. In such a short time, no one will perceive a large amount of information. Therefore, either the advertiser must constantly update the picture, or order articles in newspapers and magazines. In short-term promotions, it is impossible to use outdoor advertising, or it is extremely difficult for the same reason.

Anarchy has no place
As mentioned above, there are clearly defined requirements for some formats of outdoor advertising. Outdoor advertising should not provoke or offend, but should be in harmony with the urban environment.

Therefore, special supervising and controlling bodies, various commissions and committees are vigilant to ensure that naked or offensively dressed girls do not smile invitingly from billboards, so that the play on words does not evoke indecent associations. Moreover, advertising structures should not impede the movement of pedestrians and vehicles or spoil the architectural ensemble.

For this, there is the Law of the Russian Federation “On Advertising”, which everyone who is going to advertise on their own should carefully study. In addition to federal law, there are many regulations of regional authorities. Moreover, various departments make adjustments. For example, advertising on vehicles can be determined by orders of the Ministry of Internal Affairs.

So before launching information about you, enterprising people, contact the municipality. It is better to consult and play it safe in advance than to go to courts and pay fines later.

Business cards. Proven for centuries!
The first business cards appeared in China, between the second and third centuries BC. By a special decree of the emperor, Chinese officials were obliged to have cards on red paper with their name and position written on them. These cards can still serve as an example of restraint and aesthetics: no unnecessary details, except for the name, surname and position.

A modern business card is a compact carrier of information about a person or organization. With an indispensable indication of contacts. Business cards can be cardboard, plastic, paper. For those who want more expensive business cards on mini CD, made of wood or metal.

A business card can be personal and carry contact information about a specific person - the president of a company or a refrigerator repairman. Personal business cards are usually exchanged in an informal setting. A personal business card contains a name, surname, phone number, e-mail address - everything that its owner wants to tell about himself. By the way, personal business cards are also popular among freelancers.

Names and surnames are not indicated on a corporate business card. It contains information about the company, its field of activity, a list of services, a map, a web address. Such business cards are convenient to distribute at presentations and conferences. Since they are purely promotional in nature, the design should make you want to keep such a business card as long as possible. Although the design here will depend on the corporate identity of the company.

At official meetings, negotiations, people exchange business cards. Such a business card is narrowly focused on a potential client. It indicates the name, surname, position, name of the company and its type of activity. The design of such a business card is like that of the ancient Chinese: nothing superfluous. A business card without an address is a violation of etiquette. No decorative fonts, no italics.

The convenient format of business cards gives the widest scope for their distribution. Layout in mailboxes, distribution in the hands of the buyer. You can negotiate with colleagues about a kind of cross-promotion: you put a pack of tire fitting business cards on the counter from which they sell oils. And the company that sells motor oils, in turn, puts a stack of their corporate business cards on the rack in the tire shop.

The most popular business card size is 90×50mm. A commonly used size is the same size as credit cards: 85.6 × 53.98 mm. These dimensions, by the way, coincide with the size of the sections of wallets or purses.

What are good and convenient flyers? Even in times of total illiteracy, thanks to the design of leaflets, information could be conveyed to any person - in the form of drawings and caricatures. Distributing a leaflet is easy - you can stick it on the door, throw it out of the plane, put it in the mailbox.

Leaflets are handed out on the streets, laid out on special racks, invested in newspapers. Therefore, the customer is faced with the most important task - to develop a leaflet design in such a way that a potential buyer of his goods and services is interested in it. The design depends on the distribution method. Leaflets distributed through mailboxes, through promoters, should be bright and memorable. If you plan to send direct mail to customers who are already familiar with the company, then the leaflet can be calm and restrained.

Booklet- a close relative of the leaflet. In fact, a booklet is a two-sided leaflet, folded in half or three.

Another flyer brother - flyer. It is slightly smaller and usually contains information about discounts, product benefits, and events. Flyers are used in cases where you need to attract as much attention as possible in a minimum amount of time. This format is widely used in promotions as a handout. Often a flyer is a free ticket to an event.

Stickers (stickers) They are printed on self-adhesive paper and are intended for gluing on any surface. On the sticker, you can place additional information that is not included on the label, or stick it on the package to prevent opening.

In general, a wide range of printing services is offered to the attention of a novice, but rather mature individual entrepreneur. With their help, you can launch an effective campaign to promote your product or service.

How to make a successful advertisement: let's take a look at the past

Advertising is not a modern invention, and if you look into the past, you can draw a lot interesting ideas which one way or another can be implemented in the modern world. Many people think that advertising appeared in the last few decades, but this is not at all the case. Yes, she became more active, she became more, but the birth of advertising took place much earlier.
Today we have collected ten interesting ways of advertising that have been used at different times. All of them are very interesting, creative and most effective. I am sure that if you still do not know how to make your advertising such that it brings the maximum return, then after reading this article you will definitely generate some interesting and unusual thoughts.

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1. Creepy ad
As they say, all methods are good. The first on our list was a rather creepy, but effective ad. In 1910, a criminal who was sentenced to death was offered a very interesting deal. Before the execution itself, he had to shout out an advertising slogan. I don’t know what they offered him, perhaps help to relatives and friends, but the deal went through. Moments before his execution, he loudly shouted: "Buy Van Houtten's cocoa." The next morning, all the newspapers trumpeted the case, Van Houtten's cocoa was discussed by everyone. As a result, sales increased tenfold.
2. Napoleon and his cunning methods
In 1797, Napoleon Bonaparte decided to make a very interesting advertisement for his new currency. He announced to the whole country that at one moment, in denomination of 5 francs, a check for a million was sealed. Anyone who finds this check will be able to receive their reward without any problems. But, as we understand, no one found the check. Perhaps it was not there at all, but the “viral” effect did its job. Interestingly, until now, French state banks guarantee payment of this obligation.
3. Potatoes and overcoming negativity
Now we already consider the potato our national dish, and we add it wherever possible. But few people know that this wonderful product was brought to Europe from South America. In the early years, potatoes were not popular. It can even be said that the inhabitants of many countries were very wary of a new, unknown and incomprehensible product. The French Minister decided to rectify this situation, and ordered armed guards to be posted near all potato fields.
The reaction of the people was not long in coming. “If they protect it, then it is valuable and necessary. We need to try, ”that’s what many thought. Over time, the popularity of potatoes began to grow rapidly, and now it is an indispensable product for many people on our planet.
4. Hollywood Sale
Now Hollywood is a popular part of Los Angeles, where expensive houses, film sets, villas and mansions of many music and movie stars are concentrated. But it is clear that this was not always the case. In the days when Los Angeles was still a small town, and the lands of Hollywood were of no value, a farmer named Harvey Wilcons decided to sell them. And, perhaps, he would have been selling these lands for decades, if not for the creativity of his wife. She suggested calling this area Hollywood, which is very consonant with the phrase "Sacred Forest". This name appealed to many buyers, and the land was sold out in a matter of weeks.
That's how it is in modern business. A good and accurate name can form the basis for your product. Remember that whatever you call a ship, that's how it will sail.

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5. Public toilet and advertising
Have you ever seen an advertisement in a public restroom? As a rule, it is placed opposite the urinals. Why? Yes, everything is simple. Willy-nilly, you read it. You won’t be able to turn away, and at least 30 seconds you will have to see the advertising message.
But the first advertisement in a public toilet was placed back in 1939. Then it was done in the women's WC. Advertised electric typewriters, which were gaining popularity in those days. As a result of such advertising, sales increased by more than 30%.
6. Disney and his color cartoons
I am sure that each of you has seen colorful, colored cartoons from Disney. Now you won’t surprise anyone with this, but there were times when color cartoons were considered something incredible and progressive. It was on this that the bosses of the company played, who at the right time signed a contract with the only company in the United States that produces film for color cartoons. In this way, Disney cut off the opportunity for development to competitors, and secured several years of undeniable advantage for itself.
7. There is a Harley tattoo, come for a discount.
Harley Davidson is a world famous brand that produces very chic motorcycles. Many bikers dream of such an iron horse that will roar on the road, giving out incredible power.
Not so long ago, Harley made a rather interesting promotion. They provided great discounts and various services to those who get a tattoo with the name of the company. Thus, the biker received a good motorcycle, another tattoo, and the company advertised on the body of its potential client. Everyone is happy. Everyone is happy.
8. Advertising in films
When you watch a movie, you never notice how an expensive car of a certain park inadvertently appears in the foreground, or the main character pours himself a glass of whiskey from a famous manufacturer. Do you think these are coincidences? No, all such "appearances" are paid, and contracts are concluded for millions of dollars.
After placing its products in the film "Golden Eye", BMW received orders for $ 300 million, and sales of Omega Seamaster watches increased by 900%. Seagram paid $1.2 million for an episode of Basic Instinct using Jack Daniels whiskey, and sales increased fivefold.
9. Ordinary things sell
Genius is simple. I can't stop admiring this phrase. And really, that's how it is. I am sure that many of you have seen the advertisement of the powder, where its properties are compared with some kind of "ordinary". So, someone took it and thought of releasing a powder called "Ordinary Powder". Incredibly simple yet effective. Almost all giants of the industry in advertising use this phrase - "ordinary powder", thereby making free advertising to a new manufacturer. Yes, even though the “ordinary” one is not presented in the best perspective, but the main thing is that the brand is well-known, sales are growing, and profits too.

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10. Putinka does his job
This is possible only in Russia. For more than 15 years, one company has been producing the “Putin” shampoo (with the emphasis on the second syllable). Well, who could have known that V.V. Putin would become the president of Russia. But this only worked for the manufacturer. Indeed, after the departure of Yeltsin, and the coming to power of a young and ambitious leader, sales rapidly crept uphill. Of course, many wanted to buy Putin's Shampoo.
The trademark is registered, and it cannot be said that the company uses someone's popularity and surname. Other products under this name are currently being developed. For example, Putin's toothpaste, or Putin's shaving gel.

You have a product or the ability to provide paid services, but not enough customers. It does not matter where your business is located - in real life or you are going to trade online. You have calculated the cost of traditional advertising and decided to turn to the most technologically advanced and least expensive way to attract a buyer - through the Internet. But how to use the advertising resources of the virtual space? How to attract customers to your website or online store? How to spend as little as possible and get the maximum return in the form of customers who want to view your offers and even take advantage of them. There is no single answer to the question of how to advertise on the Internet. There are many ways to promote a product online. Consider the main ones, with their advantages and disadvantages.

How to advertise online for free - an overview

"Free" - this word attracts beginners like a magnet: not to pay a penny, but to benefit. However, there are opportunities on the Internet. Arm yourself with patience and curiosity. Here are the most common ways:

Free message boards like Avito.
Social media.
City and thematic forums.
Online store catalogs.

Practice sending promotional offers to e-mail or in SMS, participation in online auctions, creating blogs on various free sites, posting photos of the company's team in photo galleries and other tricks. Remember: how to make advertising on the Internet for free, you will learn over time. But the process itself will take a lot of time and effort.

Place ads about goods on a free bulletin board. The main thing is to make simple and accessible descriptions, write in the first person. Look at other people's ads. Which of them affected you more than others that advertise the same products? Look for a chip to grab the attention of the client.

In contact or Odnoklassniki (you can use both social networks), create a group for the store. Post photos of products, descriptions and start actively building relationships with potential buyers. You join other people's groups, offer to join your own. This is where communication skills are needed.

On thematic forums, the main task is to find the target audience and, if necessary, unobtrusively throw a link to a "very high-quality and inexpensive product." Such communication is a good training for those who really want to learn how to do advertising on the Internet for free on their own.

Register in catalogs for free, post information about your company. Choose among several of the most famous: Yandex.Catalog, Tor100, mail.ru, Rambler and others. Clients don't often look at directories, but there will be a link back to your site. It means something to search engines.

Doing advertising on the Internet for free is not the best choice

Opportunities for free advertising on the Internet are limited. You will attract a certain number of customers, but you should not count on mass visits to the site or calls from buyers. It is not for nothing that paid advertising industries are actively developing in the network. professional. And in this case, with a successful choice of a team of specialists, the profit from visiting the site will be proportional to the investment in its content and promotion.

One of the usual options for advertising for money is the placement of banners on frequently visited pages. Experts say: the chances that someone will click on the banner - 0.5%. However, a potential buyer will subconsciously remember the information from the banner and respond to your trademark with great respect in the future. Today, contextual advertising is recognized as more and more effective. And anyone who wants to know how to advertise an online store cannot do without it.

How to advertise an online store - for those who have serious goals

Contextual advertising attracts customers who are most interested in buying your group's products. It appears on the pages with the results of user queries in search engines. The most famous contextual advertising services are Yandex Direct or Google Adwords.

Someone searches for “buy eau de toilette”, and on the first page of results, a link to your site selling perfume appears. This is contextual advertising for a given keyword or combination of words, which gives an answer to the question of how to make online store advertising the most effective.

In systems that provide contextual advertising, each click on a link is paid. The cost of a click is up to $ 0.3, but the effectiveness of contextual advertising, according to statistics, is up to 20% of visits to the site with proper ad design. Sometimes up to 30%.

How to make online advertising permanent

Contextual advertising and banner placement require costs for the period of each promotion. But there is also a technique that will bring your online store to the top positions in search queries using a one-time financial investment. This is site optimization - a whole range of measures that will make your page on the network moreover useful and interesting for users.

Optimization (SEO - website promotion) - strategy. And it is necessary to attract professionals to its implementation. Promotion requires more than just money and time. An online store should become saturated with high-quality content, photos, and have easy navigation. As a result, after thorough work, the site will invariably take top places when searching in Google or Yandex for key queries. And this increased attention of customers and potential buyers.

Beginners should use the tips on how to advertise on the Internet. The choice of priorities is a task that is conditioned by the goals, the availability of money, the scale with which you are going to do business. But those who have eaten the dog on online advertising advise: use different methods, but always think through marketing strategy advertising company. Everything here is like in real life. Then both money and efforts will not be wasted.

Video: How to create effective free online advertisements?

Video: How to advertise in Yandex Direct?

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Everything is simple, like the first letters of the alphabet, like A, B, C - you are the owner of the enterprise, you have potential client and he needs to know about you. A B C.

Whether you are the owner of a small household goods store or the head of a chain of shopping centers, the actions required will be approximately the same, just on a different scale.

At the same time, it is not always possible to turn to professionals in this or to hire such a staff. This is normal if the business is just starting. And it's okay if you just want to personally participate in this side of your child's life.

Do-it-yourself advertising, step one. "What's the name of the ship"

You are starting from scratch. You are not some petty employee of an already established office. You are creating your own business. You do not have a program prepared by someone. You are not handed out ready-made advertising leaflets, so that you simply hang them up.

How to tell the world about your enterprise? About your product?

Sit down and brainstorm - what exactly do you want to achieve? What place to take in a niche? Take risks for popularity or settle for stability?

How do your main or possible future competitors perform in terms of advertising? Do you want to stay in this business for as long as possible - or not? And how exactly do your competitors advertise their firms - in the media, on social networks, or on huge and expensive advertising posters along highways and avenues?

Your competitor is your enemy. But learn everything about him, and he will cease to be your enemy. He will become a miserable envious person.

If you are the owner of a small business, then other people, specialists, employees of advertising agencies can make advertising for you. And this is a good sign - if you have a creative idea in your head that they just need to bring to life. After all, by and large, the main question is not the technical ability to make advertising with your own hands, but the ability to create key ideas for it.

What if there is not even an idea? Well, then, you are not Steve Jobs, take heart. However, after all, Steve Jobs also once had no ideas.

By the way, according to legend, the name Apple was chosen precisely because the team could not give birth to another, more adequate idea. And it did shoot.

Have you already chosen a name for your company?

Your firm, your shop is your child. And you would hardly name your child Akaki. So it is in this case. A catchy, bright name, but at the same time conveying the essence of your activity - that's what you need. A good name is the starting point of your business. This is the first thing buyers know about you.

Second step. Outdoor advertising on your own?

Once again - we will not discuss the process of cutting out ads from whatman paper and sticking them on poles. “We make advertising ourselves” means “we come up with advertising ourselves.” Advertising agencies still take the main money for this.

A piece of paper on the entrance door, posters on the walls, billboards with a pasted image or screen, neon advertising (with backlight), audio advertising on escalators in the subway - there are many possibilities, you need to understand the features of your target audience and proper allocation of funds.

Ideally, your advertising stand should become part of the street landscape. For passers-by to perceive your poster “ Best Items at the best prices” as an integral element of the environment as the bushes trimmed along the alley.

Stationary advertising structures- installed in certain places that you have agreed and paid for. It is desirable that these were places popular with the population - busy squares and large highways. The structure can either stand on its own or be attached to the building.

Temporary structures- installed near your outlet or office. They usually contain brief information of paramount need - the name, opening hours, discounts and promotions. Exhibited during the working day, removed at night.

Our minimum is an advertising poster on a wall or a shop window. Maximum - a large screen with an advertising (staged) video in the city center. It all depends, of course, on money. But it is necessary to fulfill the affordable minimum with high quality and dignity in order to grow further.

To increase the element of dynamism in your advertising, you can install an inflatable pneumatic figure near your business. Which one - depends on your financial capabilities and design imagination. The main thing is not to be blown away by the wind.

Pavement signs and other advertising structures can be placed at your entrance, on the building, on the pedestrian zone. Design is always important - catchy, but not tacky. The original name plus the original form of advertising and its placement are the hooks with which you hook buyers. You need not just stick a small advertising poster anywhere and sit satisfied - you need only your advertisement to attract attention, eclipsing all the others, mediocre and tasteless.

Varieties of outdoor advertising

Billboard - big billboard, usually placed along the highway.
A superboard is usually three billboards enclosed in a triangle.
A supersite is a type of billboard that is large and tall, which is why it is usually placed outside the city limits.
Prismatron is a billboard whose surface consists of prisms changing sides. It can show three pictures that change over a period of time.
Citylight - illuminated shop window, standing on the sidewalk.
A firewall is a large poster or billboard mounted on the wall of a building.
A media façade is a large display somehow built into the facade of a building.
Video screen and so on.

Outdoor advertising is a natural, effective and visual way to advertise yourself. A theoretical client of your company may not watch TV, listen to the radio at home or in the car, may not read newspapers or use the Internet, but he will definitely pay attention to a bright, large and original billboard in front of his window. Or at a stop near the house.

You must show that this area in this niche is occupied by you. Let your logo become a kind of label - a sign that competitors have nothing to do here.

Disadvantages of outdoor advertising

Outdoor advertising deteriorates from the action of various weather phenomena. Tearing, rusting, falling off, fading, just blown away by the wind. The state of your outdoor advertising needs to be constantly monitored, maintained - cleaned, updated frequently.
Outdoor advertising is viewed by potential buyers in just a few seconds. Therefore, the key to the success of such advertising is brightness, catchiness, brevity of content (who will pay attention to a pale poster with a few paragraphs of barely visible text?), an original logo or emblem. And again - such advertising should be constantly updated so that the buyer does not get bored with the picture that he has considered for a long time and did not arouse interest. The more often, the more varied and persistent, the better.

should not have provocative, offensive content;
should not disturb the harmonious appearance of the environment.

These conditions are enforced by a number of regulatory authorities. To ensure that the content of outdoor advertising is not overly erotic, provocative or even immoral.

But the federal law is not the only one that controls "outdoor advertising" - compliance with the conditions for its use is monitored by various services and committees that make their own amendments based on the format and location of advertising.

So it's best to check with the municipality first before airing your ad. It’s better to play it safe just in case than to pay fines later or even lose a profitable place for advertising.

We make advertising ourselves, the third step is business cards

Like many things in our modern world, business cards were invented in China. More precisely, in ancient China, even before our era. Brevity, conciseness and business dexterity are features of the Asian character. As they say, the East is a delicate matter. As is marketing.

A business card can be made of paper, cardboard, plastic, metal or even wood. Remember: your business card is your face, it is the shortest and most concise form of advertising for your person and your organization. What would you prefer - a colorful cardboard or a minimalist metal plate? Depends on your income and how you position yourself.

There are three types of business cards:

personal business card;
corporate business card;
business business card.

personal business card

Simply includes the contact information of its owner. Both the CEO of a large firm and the owner of a tire shop should have a personal business card if he wants his business to be taken seriously.

Remember: your business card is your face. Business cards can also be used by freelancers, freelancers. Personal business cards are often exchanged in informal communication.

A personal business card is:

FULL NAME. owner;
type of activity and position held;
telephone;
official site;
e-mail.

Corporate business card

A corporate business card includes brief information about your company. Nobody's names, positions and private contact details are written here. Corporate business cards are needed in order to briefly present your company in a favorable light, advertise and present. This is the face of your company. So, it must have a good design and dense material. It should look great, be happy to hold it in your hands and always keep it in your wallet among other important and high-quality business cards.

A corporate business card is:

company name and logo;
brief information about the field of activity;
address, way of travel;
official site;
telephone.

business card

Includes a minimum of information. No unnecessary words and a minimum of design - no decorations, a standard font. Often the exchange of business cards takes place at official events, negotiations and business meetings. This is because a business card has a narrow focus - a direct invitation to future partnerships and joint activities.

Business card is:

First Name Last Name;
position;
The name of the company;
scope of the company.

It is very convenient to use business cards. This gives you a wide range of opportunities so that you can properly advertise yourself. It will immediately show how you present your event, how seriously you approach the matter.

How to distribute business cards?

hand out;
put in a mailbox or send by mail;
negotiate with others outlets so that they have a stack of your business cards on the counter (and in return you can put their business cards behind your tray).

The most popular business card size is 90×50 mm. But better - the size is 85.6 × 53.98 mm. Credit cards have the same size, and sections in wallets are made for this size.

Step four: how to correctly compose an advertisement through leaflets, booklets, flyers and stickers

Leaflet- simple, old and effective method self-promotion. Even the minimal impact of the leaflet is effective - bright colors, huge font size and informative pictures will not leave anyone indifferent. Everyone is sure to at least briefly familiarize themselves with the contents of the leaflet, and thanks to visual photographs or pictures, even a child will understand - at least approximately - what it says.

distribute on the street at points of congestion of the masses;
hand out at the entrance to your store;
put in mailboxes;
as an insert in a magazine or newspaper.

How you distribute your flyers will depend on them. appearance. A bright and eye-catching design, if leaflets are distributed on the street by promoters or thrown into mailboxes. Or a discreet, discreet design of a leaflet, if it is sent to the addresses of customers who already use your services.

Booklet- almost the same leaflet, only with an image on both sides, and folded in half or three.

flyer- almost the same leaflet, only smaller in size and with a more structured presentation of information of short-term importance. For example, about new discounts, events, company promotions. Often a flyer is also an entrance ticket to such an event - or a coupon for which you can get a discount.

sticker/sticker/magnet- almost the same leaflet, printed on self-adhesive paper in order to, in fact, glue on various surfaces - walls, poles and packages.

Conclusion

The set of opportunities to correctly make advertising yourself, advertising yourself and your company is incredibly large. Qualitatively use all the methods available to you, and you will succeed.

There are no budgets, but you need to sell somehow - a typical situation for beginner Internet entrepreneurs. At one time I lived without money for a very long time, so I was forced to master all the wisdom of free advertising. And here I will show you 5 options for how you can advertise on the Internet for free yourself. The good news is it's actually real.

#1 – Basic Free Online Advertising Option

I can tell you from my own experience that nothing is completely free in this world. In any case, we will pay for everything we want to receive. The only question is, what exactly are we going to pay - money or something else?

I already somehow gave my “alchemical formula” for creating resources. And here I will repeat it again.

We have only 3 main resources:

Time
Money

And absolutely each of us has limited these resources (even Rockefeller's granddaughter, and even Apple). To get any of the resources listed above, we will have to add together the remaining two and invest with them.

That is, if you do not have money (and you want to have it), then you will have to pay for it with your time and effort. And it's the same with online advertising.

A scary word with the letter C ....

There are several basic ways to advertise something for free on the Internet. The first and main option is simple SPAM.

If we talk about SPAM, then it can also be of different types. You can send mailings to email databases, or spam links to your resources in the comments of promoted blogs, or do the same in numerous VKontakte groups.

One of the definitions of SPAM is that you stick your ads where they don't ask you to. That is, the moderators of these sites will make every effort to remove all your links, and ban you yourself.

Personally, I do not blame you, because, to be honest, we all spam at least once in our lives. I even detailed it here (opens in a new tab). But people who even see your sponsored links and follow them to your sites will convert very poorly.

That is, you will need at least 10-20 times more traffic to earn the same money than if you worked through, say, regular legal advertising sources. And this, accordingly, leads to the fact that you will have to go even more to sites and VKontakte groups, posting your links.

Or create another hundred fake VKontakte pages and send invitations and offers from them.

Semi-legal spam method through VKontakte

By the way, at the expense of mailing VKontakte. Now such a free advertising option as “friending” is still working. This is when you design your VKontakte page for the sale of some product or service, and then just start adding friends to everyone in a row.

Your new “friends” will go to your page to find out who sent them an application and (what the hell is not joking) one of them may someday buy your product. This lesson is also very laborious, given all the restrictions and protection mechanisms that VKontakte introduced.

I remember doing this kind of black friending in 2009, when I was just starting to make money on the Internet. Life was easier then, VKontakte was younger and kinder, but still, it took a lot of strength.

I have to say that these free self-advertising methods…really work. Bad, crooked, difficult, long, but they work. Therefore, if your budgets are not very good yet, spam is a good option (let's not be such moralists).

And now let me tell you a terrible secret - how today young businesses and entrepreneurs without money become super-mega popular literally overnight.

#2 - How do businesses “shoot” without money today

There is one interesting way quickly and free of charge advertise on the Internet so that absolutely everyone knows (and loves you) about you. This method will also require some investment of time and effort from you. And again, we are essentially talking about friending.

Only this is a completely different frending. It goes something like this - you make friends with someone who is already famous and popular in your market, and then after a while he promotes you through his resources.

That is, we are talking about the so-called networking. Personally, I never liked or knew how to do such things, but you may well succeed. For such networking, you need to have a certain set of qualities - sociability, willingness to please and admire, the ability to constantly gently remind yourself of yourself, and others.

How to meet VIPs

Of course, all famous and hyped people are under constant pressure in the form of requests to give money for some ingenious product, or to become a partner in some project that will make it rich in the future. If you write to someone famous with a request “don’t teach me how to live, it’s better to help financially,” then you will simply be ignored.

You must first get acquainted with the chosen object, then make friends with him, and only then after a while it will come to partnerships. And a big person should only say one word, even briefly mention you somewhere in an article or in an interview - and you will already take off from the rags to riches.

I would recommend that you first praise the services or products of some famous person yourself. It may seem strange to you, but they really really like it when they are praised and when they are thanked (if you knew how much dirt and criticism pours on them every day). Therefore, your video review or thank-you article about them will probably be reprinted on their resources.

And then - develop success. Find how you could be useful to a person with a name, never ask him for anything, give him the opportunity to talk with you about what he is interested in. Well, it's not for me to teach you how to win friends and influence people.

And after some time, your new big friend will offer you some partnership options. And then you are on a horse. The only disadvantage of this method of free advertising is the instability of your position. It is enough for a well-known partner to say one word to elevate you, and one word will also be enough to “drop” you.

Therefore, you will always have to be very careful not to offend him in any way, and so that no one more nimble comes to your place. All this will severely limit your freedom. That's why I never used these methods.

Moreover, there is another option - completely free, absolutely legal, and 100% reliable.

#3 - Most Effective Free Online Advertising Method

If we continue talking about recommendations, then there are two authorities in Runet that can give you a lot of constant and hot traffic to your sales pages. These guys are called Yasha and Gosha (i.e. Yandex and Google). They compare favorably with other authorities in that they recommend you for specific merits, and not for the ability to “make acquaintances”.

To get their recommendations, you just need to make a website and fill it with useful content on the topic of your product. Then the search engines will bring your articles to the TOP, and you will begin to receive a stream of visitors every day, who will then become your customers.

Of course, in words it sounds easier than in practice. But in fact, there is nothing complicated here. The trick is to constantly give people useful and interesting content. The promotion of a young site takes from 6 months of pure time. A good promotion can take 2-3 years.

Yes, as you can see, here you also need to invest time and effort (everything is according to our “alchemical formula”). But unlike other free methods, this advertising option will certainly work. And it's also nice that this is a constant source of traffic (as opposed to the same SPAM, for example, which you have to deal with every day).

Personally, I like this option the most. But suddenly you do not like to write articles, or are you naturally so lazy that you want both for free and to do nothing yourself? Congratulations, there is a way.

#4 - Free Third Party Advertising

Imagine how great it would be if hundreds of people in all corners of the Internet were promoting your products and services every day, and at that time you would calmly lie on the couch and drink cocktails.

Surprisingly, but it is really possible to organize work in this way. It's called simply "affiliate program". Of course, no one will promote you for free, but you will pay your partners only upon the fact of the sales made.

No sales, no money. Someone brought you a client - you pay him an honest percentage of the purchase amount. This promotion option is very indicated for all novice Internet entrepreneurs (and not beginners either).

In Runet there are many half-starved specialists in various areas of marketing - contextual advertising, target vkontakte, SEO, youtube and others. They are half-starved because they do not have their own products to sell. And they are constantly on the lookout for some really good affiliate program where they can direct their traffic.

And if you provide them with such an affiliate program, they will love you, and will put a lot of effort into making you happy.

This method also has its own difficulties, of course. The first difficulty is that you need to build . Partners, of course, are ready to drive traffic to you, but only if sales are made from it (and they make money). If there are no sales, they will quickly forget about you and switch to others.

The second difficulty is the need to motivate partners to work all the time. People they are knowledgeable and able, but a little lazy. They need to be constantly given some kind of incentive. For example, to hold contests, distribute prizes to the best partners, set higher commissions for those who sell more.

Yes, and the affiliate program itself also needs to be promoted somehow, so that more and more people with new traffic come to you. As an option, you can make a two-level affiliate program. This is when partners advertise your own affiliate program, and then receive commissions not only from their sales, but also from the sales of those partners whom they attracted “for themselves”.

Technically, you can organize an affiliate program through various services. For example, I use the service because it is best suited for electronic products.

And finally, let's talk about how to make advertising on the Internet for free for a million dollars.

#5 – How to do online advertising for free for a million dollars

In the end, I want to reveal the most terrible "secret secret" about advertising on the Internet. If you want to make money online, then the main thing is not to make ads for free. The main thing is to make sure that your advertising is profitable.

Tell me, is spending a million dollars on advertising expensive or not? You just don't say it. The question is whether this advertising will be profitable or not. Spending a hundred rubles and earning zero is unprofitable, and therefore too expensive. And spending a million and earning ten is profitable, which means it’s completely inexpensive.

And you can also spend any money you want, only if you have it set up (by the way, the same requirement applies to the previous paragraph about affiliate programs).

I hope this article was helpful to you. Bookmark it and share it with your friends. Don't forget to download my book. There I show you the fastest way from zero to the first million on the Internet (squeezed from personal experience over 10 years =)

See you later!

Your Dmitry Novoselov