taxes

Business selling honey profitability. Business idea: how to open the production and sale of honey

Getting this valuable and useful product to a beekeeper is only half the battle. You also need to know how to sell honey, because you can stay with it and not know where to put this product.

Sales mechanism

It would seem that he received honey, bring it to the market and sell it. But it turns out that the population does not buy it as willingly as we would like. Therefore, the question arises before the beekeeper: "Where to sell honey?".

Manufacturers of processed products, cosmetologists, are interested in purchasing this product at any time of the year.

When selling this product, it is necessary to sell only high-quality honey, since by selling a low-quality product, you can lose a buyer. Honey must be collected carefully, stored properly. The beekeeper must take care of his bees, do not hesitate to ask more experienced beekeepers for advice.

With retail sales, you can involve family members in this business.

You can find out where honey is purchased in bulk by talking to other sellers of this product, having studied the market on the Internet. It is possible that in this way you will find yourself wholesale buyer to whom you will sell all the rest of your honey, and no further search is needed.

Implementation methods

There are several of them. The task of the beekeeper is to choose the right one among them that will not deprive him of either time or money. These methods include:

retail sale on the market;
wholesale sales to enterprises of various forms of ownership;
sale using the Internet;
implementation through the placement of ads or advertising campaigns;
sale at organized fairs, festivities, festivals;
sales to your friends.

These methods can be combined, then the question "Where to sell honey?" will not stand in front of the beekeeper.

The latter method assumes that the beekeeper has a large team of acquaintances, since honey is not in high demand in Russia. Therefore, invite friends who like your honey to give it to other friends of yours to try. Such a chain can continue indefinitely, which in the end can lead to the fact that a number of buyers will appear who will be interested in purchasing this product from you.

Wholesale of honey

Announcements for the purchase of honey in bulk can be found both on the Internet and in newspapers with advertisements. It should be borne in mind that there are some pitfalls here, which include the fact that most wholesalers work with batches of 500 kg or more, for each batch of honey you need to receive a declaration of conformity, for which you need to conduct chemical analyzes in accredited laboratories. And the most significant thing is that when wholesale, the beekeeper loses profit compared to retail sales.

If you urgently need money and fast sale of goods, you need to engage in the wholesale of honey. How to wholesale honey? To answer this question, you need to arm yourself with a computer with Internet access, a printer in order to be able to print sales advertisements that can be posted at bus stops (yes, this method continues to be popular, especially considering that the main buyers of honey are middle-aged and elderly people ). In addition, you need to contact various confectionery industries located nearby, restaurants, tea houses, various hyper- and supermarkets, and consumer cooperation organizations.

Retail sale of honey

In retail sales, the question of where to sell honey does not disappear. When placing ads on the Internet, it is better to accompany the text itself with a photo of the product. The text should contain information about the merits of the product being sold, while there is no need to embellish, it is better to advertise the organoleptic properties of the honey being sold.

In addition, when answering the question of how to sell honey at retail, you can advise selling through an online store. It is better if it is your store. It is desirable to create a friendly atmosphere, sell a quality product, so that buyers leave only positive feedback.

In retail sales, honey is bottled in various containers. The seller must have a container with him, with the help of which and from which it will be possible to give the buyers a taste of the product. In addition to honey, for sale separately you need to take such as zabrus, propolis, perga, wax.

Realization of honey abroad

If you have tried the above options, but they did not seem attractive, and you continue to suffer from the question "How to sell honey?", You should try your hand at selling abroad. The most profitable countries for the sale of this product are Australia, USA, France, China, Germany, Japan, Greece. Especially relevant is the sale of honey to China, which is ready to buy all Russian honey, the supply of which to this country in 2016 compared to 2010 increased by 36 times!

When selling honey abroad, the wholesale price is much higher compared to prices from domestic buyers, however, there are somewhat more difficulties. With this implementation, it is necessary to pay increased attention to quality, and, consequently, to documentation, to determine the buyer and transportation of honey.

The buyer can be found with the help of special companies, but they do not do it out of the kindness of their hearts, and part of the profits will need to be shared with them. You can search for yourself by creating a website and filling it with information in Russian, English and the language of the country where you plan to sell honey.

The sale of honey, like any other product, requires constant monitoring of the situation on the market. Keep this in mind when pricing.

Transportation is usually negotiated and is therefore the least of a problem.

Documents for different countries are different. The following documents are common: confirming your activity, sanitary certificates.

Finally

Thus, how to sell honey, the beekeeper himself must determine. This may be a retail sale on the market, but this takes time and desire, or it may be a wholesale sale within the country or abroad, which is largely determined by the capabilities of the beekeeper.

It's been a month since I rented a place for honey trading in the city market. And it was like that.

On market days, my mother travels from the village to the city to sell herbs, vegetables and all sorts of things grown and harvested on her land. Once he calls me from the market and says, they say, there is a free trading place - with walls, a roof, the front part is completely covered with roller shutters. Come on, - he says, - let's rent, we'll sell honey, otherwise you'll see, in a couple of days the place will be occupied by those who want to eat. In general, think, but quickly.

I began to think that the clients who took honey from me via the Internet have already stocked up, new buyers are not in a hurry to appear on the horizon. And there is still a lot of honey - almost half a ton. You can, of course, give it to wholesale buyers for 20 UAH per kilo - and no problem. It's just too cheap, I don't want to.

At the same time, I understand that trading honey on the market may not give any profit at first - there is enough honey even without me. And I am a beginner, I will be treated with caution.

Okay, I decided to try. Went to the market, met with the director. Made an agreement. Trading place measuring 2.5x2.2 meters. Rent per month costs 300 hryvnia. In addition, there is no floor in the room - you need to lay it yourself, at your own expense.

I took bars in the village, planed the boards, laid the floor in a couple of days. There seems to be a room, but documents are also needed. Which? I began to study this issue.

First of all, you need an apiary passport. I designed it, wrote about it. Further, until this year, I needed a certificate of form 3DF - that I, as the owner of the apiary, have a piece of land on which the apiary stands. The village council gave a certificate. Now it is not needed, the new tax code has been amended. It's good, I don't have land - my father owns the land.

As for taxes, beekeepers are also indulged here. If your income for the year does not exceed 100 minimum wages (and the size of the minimum wage we now have is a little more than 1200 UAH, that is, 120 thousand UAH per year), then the beekeeper is not taxed.

What else? Every week you need to hand over honey for examination to the laboratory of the market. The procedure is paid - 12 hryvnia with kopecks.

Beekeepers, neighbors in the market, said that a medical book was also needed for the sanitary service. I don’t have a book, and until they force me to, I won’t draw it up - it’s long and expensive. I am not sick with tuberculosis - I did a fluorography.

It seems to be everything, but here one nuance emerges: it is the owner of the apiary who should be selling honey, that is, the one for whom the apiary's passport has been issued should stand behind the counter. If I am the owner of the apiary, and my mother will trade, then this is already a reason for the tax service to assert that I use hired labor. So, I had to issue an apiary passport for my mother, formally “sharing” five of my hives with her. But now she has every right to trade honey in the market.

Then for a few more days I prepared tables for a showcase, made shelves, poured honey into jars, prepared bee bread, wax and other bee products.

As a result, we have such a trading place.

The assortment is as follows: honey (centrifuged, lumpy, honey), wax, propolis, zabrus. While all. I also want to add bee deadness, propolis tincture, wax moth.

Profit is still very small. But I thought it could be worse. Opposite our kiosk, three competitors are unlikely - from the sign "Medok" two kiosks to the right are also honey cakes.

And next to my grandmother, which is in the photo, my mother sells vegetables. I trade honey for two or three days, then she works on two fronts for several days - she sells honey and her greens.

Competitors have already had their regular customers for many years, I am still a stranger to them. Time must pass so that they see me, taste my honey, tell each other ... In the meantime, my task is to flicker more often, come earlier than my neighbors, close later, maybe at first lower the price a little, offer a product that no one else has. Candles, for example, I make alone, people are keenly interested, they look like in a museum, they sniff. Kids - they generally pass with their mouths open, their heads remain turned to the counter, and their mothers pull them by the hand.

People here know very little about bee products. At best, it is honey, wax, propolis. And that's it. Often you have to explain what perga is and why it is needed.

All residents of Shostka, as well as guests of our city, as well as their relatives far and near, well, just everyone who knows me in Shostka, I ask you to my kiosk to try honey from my bees.)) Blog readers - a 10% discount. My honey is already all crystallized, but the consistency is butter. Many buyers mistakenly believe that if it crystallizes, it means with sugar. One comes up and with a sly smile asks if there is any sugar there. He smiles and goes to another kiosk to buy LIQUID honey, this is in October, when it is already frosty in the mornings.

In general, there are enough curiosities. Here, people come up and ask for flower honey. I clarify what I mean, because all honey collected from flowers is floral. Here is flower sunflower, here is buckwheat with sunflower. They look at me like I'm a sheep. No, - they say, - FLOWER is needed, you understand? Nearby, over there, there is a flower one, but where do you have it?

In general, the lesson is interesting, I won’t sell honey, so I’ll tell people something))

PS It's already October, and I still have one family wearing a collar, I don't know why, everything has faded or frozen a long time ago. And they have printed brood, and I saw fresh testicles. What do they think?

To receive new blog articles to your e-mail, subscribe.

Before starting a business of breeding bees and selling honey, you need to at least theoretically learn this specific business, since there are plenty of sources of information, because bees have been bred since ancient times.

Considering the popular and at the same time real, from my point of view, small business ideas from scratch to agriculture It is simply impossible not to remember the breeding of bees. Indeed, the idea of a bee business is one of the traditional ones for the entire southern part of the former USSR. According to official statistics of past years, we can say that the USSR was one of the five leaders in the production of honey in the world. Now the situation has changed and Ukraine is in the top five, and Russia is in the top ten largest producers of sweet products, but in the aggregate, nothing has really changed.

To organize a business based on breeding bees, you need to purchase hives. The optimal number of hives for an entrepreneur who does not live permanently in the apiary is 30 pieces. Such a purchase will cost $ 600 (based on the price for 1 piece in the amount of $ 20). It should be noted that these costs can be avoided if you build the hives yourself.

The cost of doing this business is one-time, because after the first honey harvest, there will be no need to re-purchase bees and hives. By the way, it’s not necessary to buy hives at all: with some skills, it’s easy to make them yourself. Today on the Web you can find dozens of diagrams and drawings, according to which you can make high-quality hives with your own hands. If you do not have such a desire or opportunity, you will need to spend about 400-500 rubles to buy each hive, the number of which should be equal to the number of bee colonies.

So, for example, if you decide to install 30 hives on your site, you will need to purchase 30 families, the cost of each of which is approximately 1100-1300 rubles. In addition to the above, a novice beekeeper needs to buy the necessary tools, inventory and a special protective suit, spending 3-4 thousand rubles on all this. Thus, the starting capital for breeding 30 bee colonies will be about 60 thousand rubles. No running costs for the maintenance of bees will be required.

The main condition for obtaining sustainable honey collection from bees is the timely and skillful performance of all bee work related to caring for and breeding bees. An equally important task in caring for bees is the ability of a beekeeper to keep bees from harmful natural reproduction (swarming), provide them with high-quality food supplies in a timely manner, create optimal conditions for wintering, prevent bee diseases by timely preventive measures, and when diseases appear, be able to recognize them and treat.

It is desirable to place the apiary in a zone protected from the wind, between trees or buildings, in order to prevent the possibility of death or illness of your bees. You can also place the hives in a south-facing area that will be well lit by the sun during the day.

In the absence of the above conditions on your personal plot, the place for the apiary will need to be fenced around the perimeter with a small fence or hedge, the height of which will be at least 1.5-2 meters. It is desirable to have hives away from roads and paths along which people intensively walk. It is strictly forbidden to locate the apiary in damp and low places, near industrial enterprises, since such an arrangement of hives will necessarily entail an inevitable disease of the bees.

It is noteworthy that the breeding of bees not only profits from the sale of honey, but also from the sale of beeswax, propolis, bee venom and pollen. Thus, with one-time costs for organizing your business, you will receive a stable income.

Working with bees requires special clothing and special care. If you wish, you can do the breeding of bees yourself, but it is also possible to hire a separate employee for this, who will visit your hives from time to time for a salary by agreement.

Honey obtained from breeding bees can be sold to both wholesale dealers and small shops. If you wish, with the growth and development of your business, you can organize your own honey supply channel to all stores in your city.

Each bee family produces about 30 kg of honey per season, so from 30 hives we will get about 900 kg of this product. The cost of one kilogram of honey is different, depending on its variety, region, etc., but in any case, it will not be lower than 150 rubles. As a result, 30 hives will bring income to the owner, minimum size which is 130-140 thousand rubles. But do not forget that, in addition to honey, you will have propolis, bee venom, propolis and pollen, on the sale of which you can earn about 30 thousand rubles more. Thus, already in the first season, your investments will not only pay off, but also bring about 200% of net profit.

Business plan for breeding bees. Beekeeping

Beekeeping is another craft that can be quite a successful idea. You do not need a lot of money to organize a business, but the profit will be good. Beekeeping provides a wide range of products. In addition to honey, as it is, there is the possibility of selling pollen, royal jelly, honeycomb, propolis and bee bread. As a result, it is worth counting on a profitability of 15-30%.

Before starting such a business, you need to familiarize yourself with a large amount of literature, as well as take care of practical skills. Experts say that starting work with beekeeping from scratch will be difficult. Therefore, it is worth engaging in such an industry only to those who know about the main nuances, and it is better to go through school for several years. After all, experience will make it possible to recoup the business already in a season, excluding the possibility of a mistake.

The location of the apiary.

This is one of the most important questions. The ideal solution is a clearing with multi-flowering plants. Fruit trees in the garden can also be a good place. Some beekeepers decide to leave their apiaries near the fields. But, it is always a risk and fraught with looting. Therefore, you will have to hire a watchman. Therefore, it is best to negotiate for a fee to place your apiaries near already protected fields or gardens. This option will be beneficial for both parties. After all, pollinated fruits will give a good harvest. Whereas d bees are food and an abundance of honey. The cost of seasonal rent will follow the agreements. Most often, this amount starts from $ 200 and depends on the size of the apiary itself.

So, for work on large fields or gardens, landlords ask for at least $1,000.

Purchase of bees and hives.

It is most optimal to purchase five families to start a business. Those who try to start with two often end up unsuccessfully. This option will protect yourself from mistakes and the likelihood of family death. It is best to turn to experienced beekeepers who are engaged in breeding and selling bees. Although not everyone is ready to share a strong swarm. Most often, bee colonies are sold directly with the hive. Therefore, this will immediately solve 2 questions. The price of buying hives together with chelas will also be very different and starts from $800. In the future, experts recommend continuing the development of families. And in order for the apiary to become a truly profitable industry, it is worth creating about 15 hives.

Equipment.

If you already have hives, then you need to buy the following tools:

Boxes - $12;
Axes - $8;
Planers - $10;
Capacities - $30;
Pincers - $4;
New honeycombs - $25;
Frames - $20;
Wires - $10;
Honey extractor - $120;
Special crane for pumping honey - $ 40;
Protective suit - $100.

In total, about $ 500 is needed to purchase the necessary equipment. It is worth noting that some tools will be consumables. Therefore, it is important to purchase them in the required quantity.

Staff.

It is quite possible to take care of a small apiary on your own. But, if you have the proper experience and time, and the apiary is small. Otherwise, 1 assistant is needed. This is a person with mandatory experience in such activities. Also, most often you need a security guard or even two to work in shifts. Since the apiary will be temporarily located on the field or near the garden, this seasonal work which lasts for 6 months. Salary will depend on the size of the apiary.

On average, you should expect monthly payments of $400.

For advertising, the Internet is most often used. This is the creation of a website-page with address data, as well as the dissemination of information about the sale of honey in the network. You can also use outdoor advertising. When working for the end buyer, it is worth posting information and posters on poles. It is also important to prepare flyers and business cards. It is better to immediately buy in bulk at the printing house.

Basic costs.

The main costs include the following:

Location of the apiary - 200-1 thousand $;
Purchase of bees and hives (5 families) - $ 800;
Equipment - about $500;
Staff - $400;
Advertising - $200.

The starting price for creating and developing a business will be about $3.5 thousand.

Profit and payback period.

The market value of 1 kg of honey is $7.5-10. A kilogram of wax will cost buyers $8. The cost of propolis is about $7. At the same price they sell bee venom and pollen. Queen's milk is considered one of the most expensive bee products, and its price is close to $33. This is a market price and may vary greatly depending on the size of the territorial unit and the sales region. As a result, for a season with five hives, you can make a profit of $ 9,000 or more.

Payback will be realized already in a season. Net profit will be about $4,000.

Clients and options for development.

Clients: food industry, final buyer, cosmetic industry, healthcare industry and so on. As a business development, it is worth breeding hive families. For the business to be highly profitable it is worth organizing at least 15 families. Also, even more profitable business is the processing of honey. But, for implementation it is necessary to purchase special equipment. Yes, and the amount of honey should be much more substantial.

Opening a private apiary today is considered a promising and profitable business. Honey is traditionally in high demand and price. If you keep your own 35-50 hives, you can even open your own store, sell honey for large chains, confectionery factories. But this requires the preliminary creation of a business project. Only by thinking through everything to the smallest detail, you can open a profitable, exciting business.

Apiary business plan plus markets

The proposed exemplary business project is designed for small businesses, these figures may change every year. Therefore, when compiling own plan today's realities must be taken into account. The price of honey, which is rented to a store or a factory, can also change, therefore, when drawing up a project, it is recommended to monitor the market in your region.

In order to open your own apiary, the planned investments will amount to approximately 518 thousand rubles, but the net profit for the first season will be 58.6 percent per annum. If you decide to invest less, then the rate of return will decrease.

To sell the resulting honey, you will have to analyze the product markets. It is recommended to start from the nearest, you can conclude contracts for the supply to a nearby store, factories, private buyers (for which some beekeepers open their own store directly next to the apiary). After expanding the business, you can move to more distant markets, connect agents to sales.

Today, natural products are once again in high demand, despite their high price. Therefore, by supplying your honey to any store, you can be sure of its sale.

On average, a store accepts honey at 300 rubles per kg, but resells it twice as much. The difference is very noticeable. One flask holds about 50 kg of honey, a store can sell about two or three such flasks per month (it all depends on the size of the store and the area).

From the point of view of profit, we get: 50 kg at 300 rubles is 15,000 rubles, and at 600 rubles per kg - 30,000 rubles of profit. That is why many begin with the fact that, in addition to selling to a private buyer, they open their own store and offer products to confectionery factories.

To organize such a store, you need to wait about a year or two from the start of opening a business, since this requires certain financial injections.

Back to index

Organizational stage of business on honey

Beekeeping business implies the correct organizational stage, which includes:

installation of hives (today, hives of three thousand rubles and more are offered for sale);
bee families (a good bee family is on sale, which brings excellent honey in large volumes, costs from 4,500 rubles). From the apiary where there are such families, from May to August, you can collect about 5 tons of honey (the number of families must be calculated separately);
the cost of overalls, inventory can be 18,000 rubles.

Back to index

Staff and pricing

Beekeeping is a very responsible and delicate business, it is almost impossible to do without special knowledge. Therefore, it is necessary to start a business with your own training, obtaining the necessary skills and experience.

If there is no experience, then you will have to hire specially trained personnel who will take care of the care and keep accounts. Experienced beekeepers usually prefer not to go on a permanent salary, but on a cooperation basis, usually this option is much more profitable. A partner can offer not only his knowledge and experience, but also breeding bee colonies, that is, honey will be better and you can get 20-30 percent more honey if you hire such an experienced specialist.

The personnel plan usually includes the following columns:

freelance accountant - 8 thousand rubles;
two beekeepers to care for the hives - 30 thousand rubles;

Staff costs amount to 38 thousand rubles.

Pricing is one of the most important articles of the entire project. It is assumed that the sale of honey will be 300 rubles per kg. Based on this, we calculate that the volume of honey sold per year, when collecting 5 tons from the apiary, will be:

300 rubles * 5000 kg = 1,500,000 rubles.

All this with one-time costs:

purchase of hives for the site - 300 thousand rubles;
purchase of bee colonies - 200 thousand rubles;
inventory for work - 18 thousand rubles;

Profit - 518 thousand rubles.

Once again, we note that the amount of expenses in each region is different, plus annual inflation must be taken into account. Here is the average number of costs, taking into account prices for 2013.

Sale of the received honey is supposed to private consumers, participants of the confectionery market.

The conclusion of a long-term contract for the supply of honey for a small confectionery factory may require a set annual production volume.

The price you offer for honey should be fixed, this is very important for the proper conduct of business. You don't have to worry about the price an agent sells honey to a store, a private person, or a factory. The price you give should be right for you.

Back to index

Financial indicators and risks

Beekeeping is seasonal business, therefore, all calculations for the project must take into account that the average profit should be reflected for four working months. In the winter months, minimal care is required for the hives, but you will have to lay down about 4 thousand rubles a month specifically for the care and payment of the services of an employee who will monitor the condition of all bee colonies on a weekly basis. The amount of payment may vary, it all depends on the number of families and hives on the site.

Tax deductions are calculated according to a simplified scheme, this is 6% of the total income.

When calculating the amount of honey received, it is necessary to remember the risks. Basically, the problem is to get honey during adverse weather conditions, because too dry summers or rainy weather have a strong negative effect on the volume of harvesting the product. There is a way to reduce such risks by applying the nomadic method. It lies in the fact that in bad weather, the hives are transported to a more favorable area, which minimizes the risk.

Therefore, when drawing up a business plan, it is recommended to enter a column for transportation costs for transportation. To do this, it is usually necessary to rent a truck, but using the nomadic method will make it possible to obtain honey in an amount of up to 40 kg from one hive, that is, all transportation costs will be fully compensated. Today, this method is used by many modern beekeepers, who often cooperate to create such a joint camp. This allows not only to reduce risks, but also to guarantee the planned volume of honey.

At the same time, there is one point that must be taken into account: farmers, as a rule, do not take rent for such temporary parking, because they themselves are interested in the presence of bees on the site and in pollination of crops. In some cases, it is possible to organize cooperation with farmers, using their land for parking and making a profit precisely from the “labor” of bees.

Starting a business selling honey is quite simple. To create such a point, you will need about a million rubles or two million rubles, plus the room in which you will work, and for proper fast and efficient work, you need workers who will be engaged in packing and unloading honey. The relevance of honey in our time is popular, many people who want to feel healthier do not buy the honey that is sold in the supermarket, namely, the honey that can be purchased on the street or in the market. According to buyers, such honey can be called really honey, which contains all the useful and nutritious properties that are so necessary for the buyer. It’s very easy to implement the wonderful idea of opening a point selling honey, let’s see how to do it!

How to start a honey business?

Everything here is quite simple, you just need to find a room of 10 square meters in which you will conduct sales. Of course, you can buy a container and sell honey at the market, but this is a more expensive option, since in addition to renting, you will also have to pay for the container. Also, the room that you have chosen must meet sanitary and technical requirements so that insects, bees, flies, etc. cannot be found in it. After you have found a place and employees at your point of sale, you can think about which suppliers to buy honey from. There are two options.

First option

Buy honey from beekeepers. Although the price of such honey will be quite budgetary due to the fact that they do not increase the price, this price can then be easily raised and increased by packaging the goods in containers. For this purpose, packers are needed.

Second option

This option of selling honey is also quite simple to find a common contact with dealer companies that sell and supply honey in outlets. The price of such honey will be much more expensive than that of beekeepers, but then the price can be increased. The advantage of such sales lies in the fact that it is not required to hire a packer, since the honey is already packaged.

In these two options, beekeepers and dealers must necessarily require certificates for products, which will indicate that the products are clean and do not contain harmful substances.