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Download the job description of the head of the merchandising department. Job description of a merchandiser, job responsibilities of a merchandiser, sample job description of a merchandiser

experience

11 years 7 months

Online store administrator

Online store in Moscow
Sales / Trade

Creation of the concept, development of instructions, job responsibilities, motivation.
Project management. Control of work, promotion and implementation of consumer goods.

Head of the Merchandising Department of the Moscow Representative Office

Dairy Holding JSC "Molvest" in Moscow
Sales / Trade

Setting up the work of the Merchandising Department from scratch.
Creation and development of responsibilities for the concept of merchandising on the specifics of the "network segment". Construction of work in retail outlets in the specifics of "fast port".
Planned replacement of the system of work with sales assistants with a merchandising system.
Creation of a reporting system, document flow, personnel policy. Management, control and analysis of the work of the Department. Development of a motivation system for employees (merchandisers, sales representatives, supervisors). Planning of work, development and distribution of the budget of the Department (over 70 people).

Head of Merchandising Department

OOO "Foodline Group" in Moscow
Sales / Trade

Recruitment and training of personnel (merchandisers, supervisors, TP).
Managing the Merchandising Department (more than 30 merchandisers + 2 supervisors).
Setting goals for supervisors and merchandiser-TP. Control over the fulfillment of assigned tasks. Department budget planning. Placement of personnel, determination of routes, motivation for professional development, assessment and stimulation of the quality of work. Carrying out scheduled, control checks (audit, field support) of employees of the merchandising department. Participation in negotiations with store management.
1. The general base of the current state of the department: the number of employees, fixed outlets, contact information for each store, for each merchandiser.
3. Report card wages(monthly calculation).

6. Monitoring competitors' prices.
She worked with the largest retail chains in Moscow: AUCHAN, METRO, VICTORIA, BILLA, SPAR, etc.

Head of the Merchandising Department of the Moscow Representative Office

Dairy holding CJSC "Molvest" in Moscow
Top management / Leaders

Formation of the Department from scratch. Selection, training, training of personnel.
Management of the merchandising department (staff of more than 80 people), aimed at constantly maintaining the display of products supplied to fixed outlets in accordance with the assortment matrix. Setting goals for sales representatives, merchandisers. Control over the fulfillment of assigned tasks. Analysis of the competitive environment, implementation of motivational projects together with the Marketing Department.
Budget planning for the Merchandising Department. Placement of personnel, determination of routes, motivation for professional development, assessment and stimulation of the quality of work. Planning of business activity of the direction in work. Organization and control of promotions in the stores. Carrying out scheduled, control checks (audit, field support) of employees of the Merchandising Department. Participation in negotiations with the administration of stores aimed at increasing the sales volume of products, improving the quality and competitiveness of products, stimulating customer demand.
Maintenance of official documentation:
1. General base of the current state of the department (number of
employees, assigned stores, contact
information on each outlet, contact
information on merchandisers).
2. Time sheet.
3. Payroll sheet (monthly calculation).
4. Calculation of bonuses / fines (monthly calculation).
5. Calculation of compensation for travel / mobile communications.
6. Monitoring of competitors' prices (pivot table).
7. Maintaining a table Dynamics of sales for the period.
8. Summary table for prices.
Worked with the largest retail chains in Moscow: AUCHAN, METRO, REAL, RAMSTOR, HYPER GLOBUS, SPAR, VICTORIA, BILLA and others. During the work of the merchandising department, an increase in sales from 50% to 90%.

Jobs head of the merchandising department vacancy head of the merchandising department in Russia. Vacancy head of the merchandising department from a direct employer in Russia job ads head of the merchandising department Russia, vacancies of recruitment agencies in Russia, looking for a job head of the merchandising department through recruitment agencies and from direct employers, vacancies head of the merchandising department with and without work experience. The site of announcements about part-time jobs and jobs Avito Russia job vacancies head of the merchandising department from direct employers.

Work in Russia Head of Merchandising Department

Site job Avito Russia job fresh vacancies head of the merchandising department. On our site you can find a highly paid job of the head of the merchandising department. Look for a job as a head of merchandising department in Russia, view vacancies on our job site - aggregator of vacancies in Russia.

Avito jobs Russia

Jobs head of the merchandising department on the site in Russia, vacancies head of the merchandising department from direct employers in Russia. Vacancies in Russia without work experience and highly paid with work experience. Vacancies head of the merchandising department for women.

Position held:
Head of merchandising direction (project, temporary work).

Job Responsibilities:
Audit of the state of merchandising in the network. Choice of automated software on merchandising. Consultation on the implementation of the following tools: - zoning of the trading floor. - calculation of the share of the shelf by product categories. - range quoting. - development of planograms. - implementation of layout standards, planograms. - improvement of the promo placement system.

Position held:
Head of Merchandising Department

Job responsibilities:
Organization of the work of the merchandising department, setting tasks and monitoring the implementation of the merchandising system: - Formation of a decision tree. - Development, design and control of product display standards; - Generation, correction of planograms (Space Planning/JDA). - Development of standards for the placement of commercial equipment (Flor Planning / JDA); - Optimization of the promo merchandising system: calculation, selection and distribution of assortment, increasing the efficiency of promo display; - Formation of planograms of promotional assortment; - Formation, adjustment of the register of additional commercial equipment (ATT), generation of planograms. - Development and implementation of the optimal layout of the trading floor and the system for placing trading equipment, optimizing the zoning of the trading floor (Auto Cad). - Analysis of the effectiveness of sales, the use of retail space; - Assortment quoting. - Implementation of merchandising standards to increase gross income/sq m. - Organization of processes to achieve a high level of compliance with merchandising standards in stores. - Increase in the average cost of purchases in chain stores (cross sell). - control over the execution of these tasks. Implementation of the merchandising software for the Space Planning planogram generator, integration with the SAP inventory accounting system. Supervising, coordinating and planning the activities of department employees. 28 employees are subordinate: strategic merchandising - 8 managers, operational merchandising - 1 team leader and 15 regional managers for merchandising, master data (matrix/quotas) - 1 team leader and 3 managers.

Position held:
Head of Merchandising Department

Job responsibilities:
Implementation of Space Planning merchandising software, incl. Flor Planning, as well as integration with the 1C inventory system (auto-order). Supervising, coordinating and planning the activities of department employees. Development, approval and implementation of merchandising standards to increase gross income / sq m. Development, approval and implementation of a system for evaluating the efficiency of using the retail space of stores. Search, the order of the trade equipment for hypermarkets of a network. Conducting tenders. Organization of processes to achieve a high level of compliance with merchandising standards in stores. Calculation of the optimal footage for displaying each product group. Development of planograms, product display laboratory. Development, coordination and implementation of zoning standards for sales areas in stores. Purchase of commercial equipment, holding tenders. Development and implementation of programs to promote their own trademarks. Development, coordination and implementation of management systems for commercial additional display in the chain's hypermarkets. Ensuring compliance of the assortment with quotas. Control of visual merchandising standards. Formation and development of POSm materials, placement control. Development of price communications, control over execution.

Position held:
Project Manager

Job responsibilities:
Implementation of Spaceman merchandising software. Implementation of the merchandising block, organization of work in the direction trade marketing. Implementation tools: - Spaceman software. - Development of planograms for product categories. - Development of standards for the placement of commercial equipment. - Zoning of the trading floor, work in the AutoCad program. - Analysis of the effectiveness of sales, the use of retail space. - Assortment quoting. - Optimization of the promotional merchandising system: selection and distribution of assortment, increasing the efficiency of promotional display, development of a quota system for the presentation of goods participating in the promotion. - Creation, maintenance of the main and additional register of commercial equipment for chain stores. - An increase in the average purchase price in the stores of the network.

Position held:

Job responsibilities:
Implementation of Space Planning merchandising software, incl. Flor planning. Organization of the work of the merchandising department, setting tasks and monitoring the implementation of the merchandising system: - Development, design and control of product display standards (Power Point); - Development, correction of planograms (Excel, Spaceman). - Development of equipment placement standards (Auto Cad); - Analysis of the effectiveness of sales, the use of retail space; - Evaluation of the effectiveness of existing standards for the calculation of categories; - Development and implementation / improvement of standards for the organization of the merchandising system (adjustment and improvement of existing business processes, initiation of optimization and increase in the efficiency of business processes); - Optimization of the promotional merchandising system: assortment selection and distribution, increasing the efficiency of promotional display, development of a quota system for the presentation of goods participating in the promotion to increase the promotional efficiency indicator per sq.m., development of planograms for displaying promotional products, control over compliance with instructions on the display of goods participating in promotions. - Creation, maintenance of the main and additional register of commercial equipment for chain stores. - Building the main elements of communication and navigation, work with focus products; - Work with existing TT and participation in the opening of new stores; - Work on the training of sales personnel - Organization and holding of corporate holidays for the company's employees.

Position held:
Merchandising manager

Position held:
Regional Merchandising Manager

Job responsibilities:
Development and implementation of measures to increase turnover in the stores of the network. An increase in the average cost of purchases in chain stores. Training of company employees in methods of increasing turnover and means of merchandising. Coordination and control of the activities of service personnel in food and industrial product groups. Laying position optimization (Power Point). Formation, correction of planograms (Spaceman). Implementation and optimization of online promotions. Implementation and control of network promotional design standards. Working with suppliers to agree on the working conditions and reporting of companies involved in laying out planograms.

Position held:
Head of Merchandising Department

Job responsibilities:
- Development of product layout concepts. - Zoning of the trading floor (Auto Cad). - Formation of planograms (Spaceman) for all product categories, control over their compliance. - Coordination and control of the activities of merchandisers in stores of the food and industrial group of goods (5 specialists are subordinate). - Training of attendants on display rules and uniform merchandising standards. - Development of proposals for the calculation of promotional goods. - Market research to increase turnover.

Job responsibilities:
Development and implementation of the optimal layout of the trading floor and equipment placement system, optimizing the zoning of the trading floor (Auto Cad). Assortment quoting based on customer requests and sales analysis, stock quoting. Analytics of merchandising activity. Research of the competitive environment (assortment, price policy). Training of company employees, including regions, in methods of increasing turnover and merchandising tools. Development, correction of planograms (Excel, Spaceman). Development and optimization of the layout position (Power Point). Development, implementation and optimization of online promotions. Development, implementation and control of network promotional design standards. Working with suppliers to agree on the working conditions and reporting of companies involved in laying out planograms.

Position held:
Regional Merchandising Specialist

Merchandiser represents a trading company in retail chains. The main task of the merchandiser is to control the availability of the entire range of the company on the shelves of the store and its location in the most favorable places for buying. This specialist needs special training in marketing and advertising. We have reflected all this in the presented sample. job description merchandiser.

Merchandiser job description

APPROVE
CEO
Surname I.O.________________
"________"_____________ ____ G.

1. General Provisions

1.1. The merchandiser belongs to the category of specialists.
1.2. The merchandiser is appointed to the position and dismissed by the order of the head of the enterprise on the proposal of the merchandising manager, marketing director, sales (sales) manager.
1.3. The merchandiser reports directly to the merchandising manager, marketing director, sales (sales) manager.
1.4. During the absence of the merchandiser, his rights and obligations are performed by a person appointed in the prescribed manner.
1.5. A person who has a professional (higher, secondary) education, additional training in merchandising, (without presenting requirements for work experience; work experience of at least 1 year; 2 years; other) or initial professional education, additional training in merchandising and work experience of at least 2 years.
1.6. The merchandiser must know:
- basics of labor legislation;
- Legislation governing commercial activities;
- Fundamentals of civil law, consumer protection law, advertising;
- orders, instructions, orders, instructions and other normative and administrative documents regulating the work of the merchandiser;
- the basics of organizing work to create demand and stimulate sales of goods;
- basics of trade marketing and management;
- characteristics and principles of using merchandising tools;
- types of advertising and the basics of organizing advertising activities;
- principles of organization of retail space and efficient use of retail space;
- models of behavior of buyers in a trading floor;
- psychological types consumers;
- principles of sales organization;
- factors influencing predicted and unplanned purchases;
- methods for evaluating the effectiveness of the display of goods on the trading floor;
- range of offered goods, their main qualitative and consumer characteristics;
- requirements for the preparation and execution of documentation (accounting, reporting, etc.);
- current prices for goods;
- ethics of business communication;
- basic principles of work planning;
- fundamentals of a market economy;
- Fundamentals of psychology and sociology;
- basics of organization of production, labor and management;
- rules and norms of labor protection, safety measures, industrial sanitation and fire protection;
- internal labor regulations.
1.7. The merchandiser is guided in his activities by:
- legislative acts of the Russian Federation;
- the Charter of the company, the Internal Labor Regulations, other regulatory acts of the company;
- orders and directives of the management;
- this job description.

2. Responsibilities of a merchandiser

The merchandiser performs the following duties:

2.1. It contributes in every possible way to maintaining a positive image of the manufacturer or wholesaler of goods, provides favorable conditions for the promotion of goods on the consumer market and high sales volumes in retail outlets.
2.2. Examines a certain territory (region) on which the organization of sales of goods is supposed to be determined in order to determine the places of sale of goods ( retail businesses) and developing business linkage schemes.
2.3. Carries out a regular detour of the trade objects (points of sale) assigned to him.
2.4. Negotiates with the administration of the point of sale on holding merchandising events (represents the goods and related services, convinces of the need and effectiveness of merchandising, the conclusion of supply contracts, sales contracts, commissions).
2.5. Carries out education and training of service personnel of a trade enterprise in the following areas: the main consumer characteristics of goods; principles for maintaining the concept of displaying goods; bases of motivation of sale of the goods to consumers.
2.6. Merchandiser provides:
2.6.1. favorable conditions for promoting goods to the consumer market;
2.6.2. commodity stocks at points of sale at the required level;
2.6.3. high sales volumes of goods in retail outlets;
2.6.4. carrying out activities for the presentation of goods at points of sale using the following merchandising tools:
a) Space-management - laying out (placement, positioning) of goods in ways that encourage impulsive purchases of goods;
b) POS designing - placement of advertising elements in the space of points of sale - posters, booklets, models of goods (hanging, standing, etc.), garlands, flags, advertising commercial equipment (racks, racks, lamps);
c) Stock-control - calculation of the necessary and sufficient quantity (balance) of goods at points of sale, ensuring their availability;
2.6.5. competent and effective positioning of all goods sold by the retailer;
2.6.6. motivation of the administration of points of sale to conclude contracts for the supply, sale, commission (provision of small consignments of goods for commission);
2.6.7. taking measures to maintain long-term relations with the administration of trade enterprises;
2.6.8. taking measures for the reconstruction, repair, replacement of defective or worn advertising elements.
2.7. The merchandiser controls:
2.7.1. status of order fulfillment;
2.7.2. compliance with the concept of laying out goods;
2.7.3. intended use of advertising commercial equipment (displays, racks, shelves, etc.);
2.7.4. condition of advertising elements (wear, damage, death).
2.8. Merchandiser coordinates:
2.8.1. work with retail trade enterprises;
2.8.2. activities for the promotion and sale of goods, which include actions for market research, effective advertising.
2.9. The merchandiser looks after:
2.9.1. laying out the fullest range of products in accordance with merchandising standards, placing and updating promotional materials and equipment;
2.9.2. status of order fulfillment, provision inventory at the points of sale at the required level;
2.9.3. sending an order to a point of sale on time, in terms of sales volume, range, completeness and quality;
2.9.4. the state of accounts receivable for its customers and timely reporting to management about possible delays in payments, as well as other factors affecting the solvency of the client;
2.9.5. dynamics of sales at controlled facilities; prepares reports (weekly, monthly) on goods; informs his/her immediate supervisor about the need for new receipts of goods;
2.9.6. changes in market conditions identified in the course of work, and for the collection of marketing information, if necessary.
2.10. Carries out the adjustment of retail prices for goods, consultations of the personnel of the trade enterprise on the establishment of trade allowances (optimal sizes).
2.11. Participates in the organization of advertising campaigns (tastings, samplings, etc.).
2.12. Carries out an analysis of the principles of work in the points of sale of merchandisers of other enterprises; monitoring their work.
2.13. Forms a data bank on points of sale (organizational and legal forms, addresses, details, telephone numbers, names of managers and leading specialists, financial condition, purchase volumes, etc.).
2.14. Develops merchandising programs (selection of methods for the sale of goods, formation of equipment for displaying goods in various types of trade enterprises, selection and budgeting of advertising elements, etc.); organizes the work of a team of merchandisers (training, setting tasks and distributing tasks, monitoring the execution of tasks, etc.).
2.15. Carries out work with retail clients, visits key, network and problem clients according to the established work plan.
2.16. Submit requests to agents (optional) outlet), informs the supervisor and the responsible sales representative of the lack of sufficient products and requests.
2.17. Creates duplicate points of sale, monitors the correct placement of existing ones, improves product placement in relation to competitors' products.
2.18. Informs the supervisor and sales representatives about the client's claims regarding the quantity and quality of the supplied goods in accordance with the supply agreement.
2.19. Collects marketing information on behalf of the company.
2.20. He constantly searches for new customers and concludes supply contracts with them.
2.21. The merchandiser must:
2.21.1. timely respond to requests from other employees in the area of ​​professional activity, provide the required information in full;
2.21.2. continuously improve their professional level;
2.21.3. honestly and conscientiously fulfill the duties assigned to him;
2.21.4. keep a trade secret;
2.21.5. comply with the rules of internal labor regulations, labor protection, safety, industrial sanitation and fire protection.

3. Rights of the merchandiser

The merchandiser has the right:

3.1. Get acquainted with the draft decisions of the company's management regarding its activities.
3.2. Submit proposals for the management to improve the work related to the responsibilities provided for in this job description.
3.3. Communicate with employees of all departments.
3.4. Request and receive from heads of departments and other specialists information and documents necessary for the performance of their duties.
3.5. Involve specialists from all (individual) structural divisions in solving the tasks assigned to him (if this is provided for by the regulations on structural divisions, if not, with the permission of the head of the company).
3.6. Require the management of the enterprise to assist in the performance of their duties and rights.
3.7. Represent the interests of the organization in third-party organizations on issues related to the production activities of the company.

4. Responsibility of the merchandiser

The merchandiser is responsible for:

4.1. Improper performance or non-performance of their official duties provided for by this job description, to the extent determined by the labor legislation of the Russian Federation.
4.2. Offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation.
4.3. Causing material damage - within the limits determined by the labor and civil legislation of the Russian Federation.

Jobs head of the merchandising department vacancy head of the merchandising department in Moscow. Vacancy head of the merchandising department from a direct employer in Moscow job advertisements head of the merchandising department Moscow, vacancies of recruitment agencies in Moscow, looking for a job head of the merchandising department through recruitment agencies and from direct employers, vacancies head of the merchandising department with work experience and without work experience. The site of announcements about part-time jobs and jobs Avito Moscow job vacancies head of the merchandising department from direct employers.

Work in Moscow head of merchandising department

Site work Avito Moscow work fresh vacancies head of the merchandising department. On our site you can find a highly paid job of the head of the merchandising department. Look for a job as a head of the merchandising department in Moscow, view vacancies on our job site - a job aggregator in Moscow.

Avito jobs Moscow

Jobs head of the merchandising department on the site in Moscow, vacancies head of the merchandising department from direct employers Moscow. Vacancies in Moscow without work experience and highly paid with work experience. Jobs head of merchandising for women.