Own business: distance learning courses. Franchise of the training center and educational services Franchise of vocational education for advanced training

Parents always remember the value of the resource of education and strive to provide their children with all the opportunities for rapid development. This is also the reason for the popularity of various training centers, including the international network of schools IQ007. Today this company is included in the list of leaders in the educational field and is actively expanding in Russia and the CIS countries. If you are thinking about opening your own center, you should definitely consider working with this partner, as IQ007 provides franchisees with the opportunity to use an effective system of training and doing business.

Description of the franchise

The amount of the lump-sum contribution can be from 95 thousand to 1.95 million rubles. Royalties may also vary depending on the population of the locality where the opening is planned:

  • Population up to 25 thousand people - 3 thousand rubles;
  • Population up to 50 thousand - 6 thousand rubles;
  • Population up to 100 thousand - from 8 thousand rubles;
  • Population from 200 thousand - from 12 thousand rubles;
  • Moscow - from 25 thousand rubles.

No other payments other than the lump-sum fee and royalties are charged.

The payback period is from 3 to 6 months.

Description of the franchise, services

Perhaps one of the main advantages of this franchise is that the partners of the company do not have to have rich experience in teaching and even entrepreneurship. Training at the franchisor's center allows you to get all the necessary information about the features of working within the IQ007 network.

What else does the franchisee get?

  • Assistance of a personal manager and advice on all issues related to the activities of the school;
  • Assistance in maintaining documentation, accounting, legal advice;
  • Assistance in choosing suitable premises;
  • Assistance in hiring highly qualified employees, joint interviews on Skype;
  • CRM system;
  • Assistance in business licensing;
  • Marketing support, advertising materials;
  • Opportunity to attend regular congresses of managers.

About company

IQ007 is the brand under which one of the best international schools operates, specializing in the development of various skills in children from four years old and even adults. Unique programs allow you to develop all the basic intellectual abilities, including speech, memory, attention, thinking, etc. Today the company is a developed network of centers, despite the fact that the first school was founded only 9 years ago. During this short time, the network managed not only to expand significantly, but also to enter the group of undoubted leaders in its field and make the IQ007 brand truly recognizable.

Company in numbers:

  • Over the years of activity, more than four hundred centers have been opened in the Russian Federation and neighboring countries;
  • The unique concept of the IQ007 enabled the opening of a major teacher training center that has trained more than 2,000 teachers;
  • More than 80 thousand students have successfully graduated from the centers and achieved significant success.

The company's schools provide training in 3 main areas, including speed reading and the development of mental abilities, mathematics and writing. The success of the concept is explained by an integrated approach to learning and bringing the above skills to a fundamentally new level. In addition, it harmoniously complements the school curriculum and has a direct practical application. This technique was evaluated not only by teachers, but also by physicians.

Today, entrepreneurs seeking to work in this field have a unique opportunity to purchase an IQ007 franchise and recoup their investment in just a few months.

Advantages

The most significant benefits of working with the network of training centers IQ007 are:

  1. The concept has received the approval of experienced doctors and teachers. Studies have shown that the network learning system has the most positive influence for children and adults.
  2. Eight-month training programs are adapted to 5 main age groups. Experts have written more than a hundred curricula taking into account the abilities of students.
  3. Efficiency. Tangible results appear after ten classes in the schools of the network. The passage of the entire program, in turn, allows you to form sustainable skills. Most clients stay at the school after the first lesson, which allows you to get a stable income and quickly recoup your investment.
  4. The franchisee also receives a ready-made marketing system, the opportunity to work under a promoted brand, corporate identity, an official website, and the opportunity to participate in marketing campaigns.
  5. Connection to the company hotline. Professional managers will help you attract clients and answer all the questions of potential students.
  6. Turnkey business. The help of specialists and a ready-made scheme for launching a project and further running a business allows you to open your school in the shortest possible time.
  7. Opportunity to share experience with other franchisees and company management. Each new partner of the company receives the latest information regarding the training system and the business scheme. In fact, every entrepreneur who signs a commercial concession agreement becomes a member of a closed society with its own communication and interaction systems.
  8. Thoughtful pricing policy. The amount of initial investment will depend on the locality. This approach takes into account the demand for services, the capacity of a particular market, and allows you to pay back your investment within a few months.
  9. Opportunity to combine school management with other activities (part-time).

Requirements

You can open the IQ007 center in a room with an area of ​​​​30 to 70 square meters. m.

Illustrations

Video


* Calculations use average data for Russia

Currently in Russian Federation The field of education is gradually developing. The state has finally begun to support entrepreneurs who provide educational services to some extent, and although there is no need to talk about real freedom of entrepreneurship, positive trends can already be noted. In parallel with this, new technologies are being developed, which are used for training, and today the distance learning format is becoming more widespread. It is believed that this is inefficient, but statistics show the opposite, and now even higher educational institutions often offer their students the opportunity to study remotely with a teacher. Of course, not only higher education can be obtained in this way, many professional and not only training courses allow you to master new knowledge. In this regard, we can talk about the emergence of a relatively new, but already recognized type of entrepreneurship - distance learning courses. In the case of a proper business organization, this direction has very good prospects for its development.

On the market today it is easy to find educational programs in very large areas. This includes courses that have absolutely no official status, for example, cooking or similar disciplines, and serious courses aimed at transferring knowledge. vocational education. In fact, you can offer anything, the main thing is that there is a demand for it.

A novice entrepreneur is forced to compete with absolutely all players in the market, because it is possible to conduct training in this form from absolutely anywhere in the world, covering clients from different countries. Of course, for the most part, the work is carried out within the country, but if the results of the courses do not provide for the issuance of any official diplomas or certificates, then citizens of other countries, primarily of the post-Soviet space, can take them. If the courses are conducted in English, then the possibilities are greatly expanded. In general, it is still relatively easy to find your niche, but there is already a stable demand for certain areas of education, while this demand will have to be formed for other areas. A novice entrepreneur must immediately decide on the list of services, choose the direction of his activity, evaluate the work of competitors, and then, preferably, deal with only one or a few areas of education. The most difficult thing is to start working in the field of higher, additional professional education and similar areas.

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To get started, you need to register as a business entity. However, commercial activities are only suitable if the company is engaged in vocational training, pre-school education, additional general education and additional vocational education programs. That is, you cannot open your own, for example, a school on the basis of a commercial enterprise - only NGOs. But it is quite possible to conduct training in any disciplines. It is best to choose the form of a limited liability company. Individual entrepreneurs have the right to engage in commercial educational activities only if they are directly engaged in it themselves, without involving other teachers. In other words, you can register as an individual entrepreneur by law only if the entrepreneur himself wanted to become a tutor. It should be noted that even recently businessmen were deprived of even these opportunities, all educational activities were possible only on the basis of a non-profit organization.

The activity itself falls within the definition (OKPD 2) 85.31 Vocational training services or one of the group codes (OKPD 2) 85 Educational services. In general, the state has precisely defined the list of licensed activities, and if an entrepreneur is engaged in other educational activities, then he will not have to obtain any licenses. This list:

1. Implementation of the main general educational program of preschool education.

2. Implementation of the main general education program of primary general education.

3. Implementation of the main general education program of basic general education.

4. Implementation of the main general education program of secondary general education.

5. Implementation of the main professional educational program of secondary vocational education - a program for the training of skilled workers and employees.

6. Implementation of the main professional educational program of secondary vocational education - a program for training mid-level specialists.

7. Implementation of the main professional educational program of higher education - the bachelor's program.

8. Implementation of the main professional educational program of higher education - the specialist's program.

9. Implementation of the main professional educational program of higher education - master's program.

10. Implementation of the main professional educational program of higher education - the program for the training of scientific and pedagogical personnel in graduate school (adjuncture).

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11. Implementation of the main professional educational program of higher education - residency program.

12. Implementation of the main professional educational program of higher education - an assistant-internship program.

13. Implementation of the main program vocational training- professional training programs for the professions of workers, positions of employees.

14. Implementation of the main program of vocational training - the program of retraining of workers and employees.

15. Implementation of the main vocational training program - advanced training programs for workers and employees.

16. Implementation of additional general educational programs - additional general developmental programs.

17. Implementation of additional general education programs - additional pre-professional programs.

18. Implementation of additional professional training programs.

19. Implementation of additional professional programs for professional retraining.

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Based on this list, you can determine your next steps. If your activity does not fall under the definitions of the list, you can immediately proceed to the stage of organizing a business. If it is on this list, then you need to get a license. To begin with, the pedagogical council draws up a plan for the educational program, which must be submitted to the Ministry of Education. The plan should take into account absolutely everything - from directly indicating the knowledge being taught to the technical side of the issue, that is, how the training will be conducted.

Again, thanks to the Decree of October 28, 2013 No. 966, distance education has now received a legal status, because previously there was not a single wording that would allow working with students remotely. The fee for obtaining a license is 6 thousand rubles, however, in case of uncertainty, you can contact special companies that provide assistance in obtaining licenses. They will help to properly draw up and collect documents, but their services cost an average of at least 50 thousand rubles, and sometimes they can cost 2-3 times more.

When the license is obtained, you can proceed to the next step. However, there is such a thing as accreditation, after which you can issue diplomas and state-recognised certificates. Its passage is relevant primarily for universities and schools, but if an entrepreneur wants to simply open courses that are aimed exclusively at training, and not at issuing "crusts", then he will not need accreditation. In fact, it is students who need accreditation, because without it an entrepreneur can engage in educational activities, but at the same time cannot issue state documents. He doesn’t really care, but a trained person may need such a document. In general, accreditation is needed only for universities that offer distance learning, including for schools, and they can get it only when the first graduation of students takes place. That is, the first groups of students will in any case graduate from an unaccredited institution.

When all the formalities are settled, you can start organizing your business. Currently, distance learning takes place in most cases on the basis of a distance learning system, which includes a huge number of factors. First of all, this is a special software, which allows students to negotiate with the teacher via the Internet (in other words, to organize webinars). You will have to allocate a lot of money for this and hire a whole staff of programmers, because you won’t be able to get by with just a website and installing the Skype program. The cost of implementing a distance learning system varies depending on a large number of factors, this includes not only support for negotiations, but also the placement of materials, providing access to testing, storing a database, catalogs, and much more. The price is also affected by the number of trainees, the more of them - the more expensive, but at the same time more profitable when recalculated per person.

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The minimum cost of using the distance learning system is about two and a half million rubles a year, you can find better offers, but then there may be problems with the quality of the services offered. Of course, not every company can afford to pay for such a system, some decide to develop their own, but in this case, you will have to maintain a large staff of only programmers who create the system and then provide its support. In the long run, this is much more profitable, because the developed LMS can subsequently be put on the market, which will become a source of additional income, and monthly maintenance will generally be cheaper.

If there is no money either for your own programmers and the development of your own LMS, or for servicing in a third-party organization, then you can do it a little easier - just work through your website and via Skype. But is it worth it then to say that no one will take such an office seriously, and it will remain at the level of inexpensive tutoring?

You may also need to take care of your representation, especially for educational institutions that issue certificates, diplomas and other diplomas. Still, the client should be able to personally visit the office of the company in which he is studying, regardless of what exactly he is taught: the Higher School of Economics or the basics of sewing sheep. Many companies even combine distance learning with standard learning, holding lectures and seminars at their offices, but working at a distance with people from other cities.

Depending on the format of work and the selected premises, it can be a small office or a whole building with many blocks. But we must not forget that in the process of obtaining an educational license, it is necessary to transfer information about the available capacities, and at the same time, all this is taken into account and directly affects the possibility of obtaining a license. For example: if students visit the office for the sake of learning, then they should be provided with all the conditions for a comfortable pastime. Therefore, it is often easiest to work exactly as an office, which, if it is in contact with clients live, is only on administrative and organizational issues.

An important point is the selection of your team. If the courses will be full-fledged training with the issuance of certificates, then you need to find people who have the appropriate knowledge and qualifications. That is, they should be professors or people who are engaged in full-fledged scientific and pedagogical activities. For courses in simpler disciplines, it is enough to find only masters of their craft who can share their experience and knowledge with people. We must not forget that the training format is somewhat non-standard, so not every specialist, even a specialist in his field, will be able to conduct the educational process and find an approach to each student remotely. It is advisable to find people who already have experience in similar work. The entrepreneur himself, if he himself is a teacher, can take not only a leadership position, but also take part in the learning process. It will also require people for administrative positions. All business processes that are not related to the organization's profit can be outsourced.

To find your customers, you will have to spend a lot of effort, time and money on conducting advertising campaign. In any case, you will have to create your own website to work, so it makes sense to order not only its development, but also promotion. To do this, you will have to allocate several tens of thousands of rubles (up to a hundred), but in the end the site will become one of the first when searching through search engines, which will positively affect the business. Further, you need to post information about yourself on all thematic portals, on social networks, pay for promotion there, actively search for and work with clients on your own, if necessary, contact companies that are looking for “warm clients” (the so-called lead management).

We must not forget about the correct development of the concept, today the client has a good choice, so he should be attracted with something special, something that competitors do not have or is poorly developed. For higher education, this is the same notorious accreditation, interesting specialties, good teaching staff, additional programs and bonuses; for simple courses, this is an exciting learning process, non-standard methods and techniques in work, the possibility of practical application of the acquired knowledge in life. To offer people something completely new, you must first conduct marketing research to know how current the offer is.


In general, the risks with an innovative product are an order of magnitude higher, but if successful, you can occupy an empty niche and be the first on the market in order to take all possible customers, especially during the first time of work. Today, training can be carried out in absolutely any direction, from learning the Farsi language to courses on making handicrafts from papier-mâché. You can find your consumer for everything, the main thing is to convey to him the possibility of learning.

Such a business has enough prospects to be engaged in it, however, the direction of distance learning is constantly developing, and today we have to invest a lot of money in order to offer consumers a competitive product. In this regard, the amount of start-up capital usually amounts to several million rubles, although small courses, when the teacher really communicates with students through simple programs, can be opened for relatively little money. Only here the client becomes more and more fastidious. This type of entrepreneurship can also be the development of an existing one based on the provision of educational services. With all this, such a thing is quite interesting and exciting for the businessman himself.

407 people are studying this business today.

For 30 days this business was interested in 361569 times.

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