Business plan example. Samples for compiling a business plan with detailed calculations

Business plan for small business: 4 main sections of the document + 2 concrete examples business plans.

small business business plan- the document that is the basis of any business.

It performs several important functions:

  • helps to structure information;
  • allows you to see "holes" in planning and identify risks;
  • serves as a presentation for banks or potential investors;
  • becomes a step-by-step guide for the entrepreneur.

Do you have a desire to create own business, but you can’t plan and execute the idea properly?

In this article, you will see an overview of the main sections of a standard small business business plan. Use the above structure as a template.

For a better understanding of the material, below are 2 ready business plan to implement various ideas for small businesses.

Do not put off the implementation of the idea for the mythical “later”: in 90% of cases, the “good moment” never comes.

Grab a piece of paper and a pen and start sketching out your plan right now.

What is a small business?

Small business is one of the varieties of entrepreneurship.

This format provides that the number of employees will not exceed 100 people, and the annual revenue will not exceed 800 million rubles.

For a novice entrepreneur without a serious material (financial) base and experience, opening a small business is the only way to “get on their feet”.

A feature of this format is a quick payback + comparative simplicity in the implementation of the organizational plan.

The implementation of any idea requires a clear plan with accurate calculations.

A business plan is a "guide" for an entrepreneur, in which it is necessary to describe each stage of the process of translating your idea into reality.

Small Business Business Plan Structure

So, it is important to follow generally accepted standards when compiling this document.

The point is not at all that there are strict legislative standards for, without compliance with which it will be considered invalid.

But why invent a wheel when you can take into account the many years of experience of others in the small business industry and come up with a general form of a document?

Section 1: Small Business Summary


The summary of the business plan is a brief but meaningful description of the products produced + the timing of the small business project and its financial feasibility.

The main purpose of the resume is to demonstrate the concept of a product (service).

  • Ceiling height from 3 meters + special moisture-resistant coating.
  • The floor is concrete or covered with moisture-resistant durable tiles. If the conditions are not as specified, rubber plates must be used (especially in the storage area).
  • They provide a constant circulation of air, since fermentation processes are accompanied by the release of harmful substances.
  • Wiring must support three phases - 380 V.
  • The sewer system is provided with sufficiently voluminous outlet channels - to drain a large amount of liquid.
  • Water supply is a must. If funds and the location of the brewery allow, it is possible to supply the production with water from its own well.

List of necessary equipment for a private brewery


Staff

Starting investment

Monthly investment

Payback periods


With a stable production of 100 liters of beer per day, you can count on earning 200,000 rubles per month (80,000 net profit per month).

Payback will be from 19 months.

Only the entrepreneur who puts his whole soul into the production of beer will be able to achieve high quality products.

The payback of the enterprise directly depends on the quality of the products sold, since the cost of beer is quite high + this drink is very popular in Russia.

For an aspiring entrepreneur who wants to start his own business, beer production is one of the current options.

To achieve top positions in the market, you will have to go a long way, because there is no such activity that would generate income without any effort.

Small business business plan: "Exit car service"

It is difficult not to pay attention to the growing number of cars on Russian roads.

If you doubt the profitability and feasibility of opening a project, evaluate the following fact: the number of cars is growing on a par with the average age of vehicles.

Just pay attention to the percentage of cars that are over 7 years old!

Car park Russian Federation("Age section of the fleet"):

In this state of affairs, the situation when the car broke down on the road is not uncommon.

In this case, the qualified assistance of an auto mechanic is necessary.

Where there is a need for people, there is an opportunity to benefit the entrepreneur.

The purpose of such a small business, the idea of ​​which is considered in our business plan, is to provide repair services not in a specific service station, but “on the road”.

The scheme of work is as follows: the secretary receives the client's call, transmits information about the type of breakdown to the mechanics. Those, in turn, go to the scene.

The cost of services in the field is much higher.

This factor also affects the profitability of the enterprise.

Room for an exit car service


To open such a car service, you will need 2 rooms:

  1. Office (about 30 sqm).
  2. Garage (with an area of ​​50 sq. m.) for storing tools and repairing a car in emergency situations, as well as accommodating the company's personal vehicle fleet.

Requirements to office space standard:

  • electricity;
  • stable water supply;
  • telecommunications;
  • office furniture;
  • ventilation system;
  • fire safety at the proper level;
  • stable heating.

Garage Requirements:

  • electricity: 3 phases 380 V;
  • water supply;
  • concrete floor (or tiled floor);
  • ventilation system;
  • stable heating;
  • high level of fire safety;
  • heating;
  • wide entrance gates.

Renting two premises will cost approximately 75,000 rubles. monthly.

Mobile car service equipment


EquipmentQtyPrice per piece (rub.)total amount
Total:26 RUB 1,278,200
Jack (for 2.5 tons)2 1 500 3 000
Jack (for 8 tons)2 4 500 9 000
Compressor (tire inflation)2 7 000 14 000
Compressor (oil suction)2 5 000 10 000
A set of keys (reversible, open-end, socket, cap)2 12 000 24 000
Flashlight (lamp power 100 watts)2 300 600
Lantern (power 300 watts)2 500 1 000
wrench2 5 000 10 000
butter dish4 150 600
car vacuum cleaner2 2 000 4 000
A set of quality cleaning products for the car2 1 000 2 000
Passenger car for visiting mechanic2 600 000 1 200 000

Staff


Initial investment in the project

Attachment articleAmount (rub.)
Total:RUB 1,463,200
Register an enterprise10 000
Premises for rent75 000
Employees80 000
Marketing20 000
Equipment1 278 200

Monthly investment


Depending on the services provided, this type of small business can bring 150,000-300,000 rubles. per month.

Net profit - about 75,000 rubles. per month.

The payback of the enterprise will be from 19 months.

There is one significant nuance: if you can find mechanics who have personal vehicles, you can refuse to buy cars.

In this case, the payback will be reduced to 6 months.

Once again about why you need a business plan for organizing a small business, in the video:

The main thing in entrepreneurship is the desire to think and develop.

Are you ready to strive to be successful person already today?

Or will you wait for the mythical "tomorrow"?

Create your small business business plan and start taking action.

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Here is a simple example of a business plan. It should be borne in mind that this is only one of the possible options, and filed in a very concise form.

Target: To produce confectionery, mainly cakes, for the inhabitants of the city. Take a leading position in the upper price segment in this market.

Tasks:
1. Create a compact pastry shop.
2. Provide the production process with the necessary raw materials and labor, part of which will be hired.
3. Initially occupy 30% of the market segment, through the implementation of the developed marketing strategy, which involves squeezing out the main competitors with dumping prices and new recipes for the consumer.
4. Attract the missing investment funds in the bank on the security of the available real estate.

An example of drawing up a business plan for an enterprise

Consider an example of a manufacturing business plan. It is planned to open a small atelier for tailoring. Consider how promising this business is in a particular market.

1. Summary. Opening of a small production from January 1, 2014. Form of ownership - LLC. The planned term is 42 months.

2. General provisions. Purchase of equipment that will allow the use of a variety of fabrics and various finishes. It is planned to partially raise borrowed funds for the purchase of equipment and rent of premises. The tailoring service will be provided to the population, as well as legal entities who need special clothing, as well as sewing curtains and bedding for subsequent sale.

3. Market analysis and marketing plan. There are currently 350 companies on the market. Due to strict adherence to deadlines and quality, it is planned to create a positive image of the company, which will allow it to occupy a niche in the market.

4. Costs. Estimated direct and variable costs, including wages and rent of premises, for 3 years will amount to 13.5 million rubles. Of these, own funds 50 million rubles. The planned volume of sales will amount to 15 million rubles, which, minus tax deductions, will make it possible to bring the project to payback by the end of the third year.

5. Production schedule. Release of 1000 units of goods.

6. Investments. Attracting partners on the terms of joint business.

Brief Example Business Plan

If you have to open a shoe repair shop, then in the most general form, the development of a business plan using an example looks like this:

  • - Fixed costs (equipment) - 300 thousand rubles.
  • variable costs(threads, glue, rent) - 10 thousand rubles.
  • – Required investment – ​​100 thousand rubles in the form of a bank loan at 23% per annum for 10 years with a progressive scale and a 1-year repayment delay.
  • – Form of ownership – IP
  • – Tax deductions of 24 thousand rubles.
  • – Planned revenue – 20 thousand rubles per month.
  • - Revenue for 1 year - 97 thousand rubles.
  • - Financial result - 73 thousand rubles.

As a result, the entrepreneur has a reason to invest in this project. The margin of safety is large enough so that possible deviations from the predicted values ​​do not lead to financial collapse.

An example of a business plan with calculations

Opening a small store that sells used children's items also requires a preliminary assessment. Enterprise business plan example:

The assessment of goods purchased from the population will be made on the basis of the cost of 1 kg.
First you need to make an assortment of 100 units.
The cost of 1 kg is 400 conventional units. One product weighs an average of 1 kg. Thus, the cost of goods will be 100 * 100 = 40,000 c.u. The cost of replenishing working capital will be 100 units, which equals 10,000 USD. per month
The rent of the premises will be 10,000 USD.
Variable costs, including advertising and contingencies - $10

Sales volume in the first 6 months will be 130 items per month;
in the next - 280 products per month.
The unit price will be on average $250.
Revenue for 1 year = 130 * 250 * 12 + 280 * 250 * 12 = (10,000 * 12,000 + 40,000 + 10,000 * 12 + 10,000 * 12,000) = 420,195 - 361,240 = 58,955.
The tax will be 25,000 USD.
Financial result - 33 955 USD

At first glance, the business seems attractive, given the low entry costs and quick payback, but after performing a simple calculation, the entrepreneur will come to the conclusion that the profitability is very low and, although the risk is low (the product is in stable demand), it is unprofitable to engage in this business without reaching the scale .

View sample business plan

Schematically, planning, for example, growing vegetables looks like this:

1. Summary. Reflected here summary remaining pages.
2. Marketing part. Who will be the buyer and how will it be possible to win the market? Estimated part - 5 tons of carrots at 100,000 USD
3. Costs. Rent land plot and inventory - 27,000 c.u.
Remuneration of hired labor - 30,000 USD.
4. Revenue- 23 c.u.
5. Sources of funding. Bank loan for 50,000 c.u. at 18% per annum for 10 years.
6. Financial result- 9 c.u.

This activity, if the pessimistic scenario is fulfilled, will not bring income at all in the first year. In addition, an entrepreneur will be able to fully work and invest in development only after repaying the entire loan amount.

Download ready-made examples of business plans

On this resource you can download examples of business plans for free. Downloading the file makes it possible to get acquainted with more detailed calculation options that will allow not only to understand the essence, but also to make, by analogy, your own calculation-justification for the expediency of investing.

If there is no experience at all, it is not at all necessary to order the development of a specialized company. It is enough to get acquainted with an example of planning for a similar activity, where you can study in detail the features of market analysis and calculation of production costs for a particular business.

To download, click on the link:

Be sure to watch the video: “What is a business plan?”

Business plan for a small business from scratch: recommendations and samples with calculations

How to write a business plan correctly? We share recommendations, convenient ways, samples and calculations.

Business plan is the document from which the implementation must begin. If you do not first calculate expenses and incomes, do not take into account demand and the presence of already working competitors, you can waste your budget. In our article, you will find a sample business plan with calculations and learn how to prepare it for yourself.

But when the development of a business plan for a small business is needed specifically for investors, guarantors, creditors, then the document must comply with the requirements of the Federal Fund for Support of Small Business. You can learn how to draw up a business plan in accordance with these requirements from, and consider a brief structure of the plan here.

The structure of the business plan from the Federal Fund for Support of Small Business:


If you follow all the recommendations of the Federal Fund for Support of Small Business, then it is quite difficult to draw up your own business plan on your own. But there is another way to calculate the prospects for your project - using the SME Business Navigator.

How to write a business plan yourself


If you decide to open such a store, you will need to find the missing amount of 1.7 million rubles. Of course, you can take out a loan, especially since Business Navigator offers you to choose one of the partner banks. However, we should not forget that such interest-bearing borrowed funds increase the cost of the project and extend its payback period. We need to weigh carefully whether it is worth it.

If you do not want to attract additional funds to the project, especially borrowed funds, the navigator will offer you to select the type of business by the amount of investment. We go to the appropriate tab and see an extensive list of projects that you can start using only your own funds. It remains only to choose a few areas of interest to you and calculate their payback.

Now you know how to make a business plan with calculations for a small business in a specific situation. On the Internet you will find many more methods for writing and compiling business plans, samples for different businesses (coffee shop, car service, beauty salon, etc.). But remember - you need a business plan for your specific business, individual, and no one has written one for you yet. Here in this video briefly and succinctly “on the fingers of a milling machine” it is told how to do this:

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What is a business plan for? Most, probably, will answer - to get a loan from a bank. This statement is true, but only partly. First of all, the entrepreneur himself needs a plan in order to understand the size of the initial investment for a start, how long it will take to reach self-sufficiency and forecast revenue indicators, to assess the level of profitability, the payback period of investments and many other parameters.

Very often, a novice businessman (and not only a beginner) does all the planning and calculations “by eye” on a napkin or in his head (and sometimes he doesn’t do it at all), forgetting about many costly items, which results in many mistakes and leads to bankruptcy.

Typical mistakes: when determining investments, the costs of financing activities until reaching self-sufficiency are not taken into account, the value is incorrectly determined inventory(the size of goods and materials is laid down for one month, and based on the turnover period, inventories for 3 months are needed), taxes and insurance contributions are not taken into account in the calculation of the payroll fund, the need for personnel and many others are incorrectly calculated.

A correctly drawn up business plan with detailed calculations is the key to a successful start in any business activity, which will allow you to cut off unprofitable options at the forecasting stage and, as a result, protect yourself from losing your own investments or investor (creditor) funds.

Let's say you plan to install, the calculation made shows that the full payback will be 5 years, it is obvious that this will not be the right investment, it is unlikely that the machine will work without breakdowns for such a period of time. (For reference: the optimal payback for this type of activity is 12-18 months.)

What is better to buy ready business plan or make it yourself? If we are talking about a small business, then you definitely need to do it yourself. This will allow you to dive deeper into the project, understand its essence, sort out for yourself the economics of future activities. Well, if you want to organize a production that requires multibillion-dollar investments, then you cannot do without the help of specialists.

On the site you will find samples of ready-made business models with all the calculations that you can use as a basis for preparing a feasibility study for your specific project.

Action algorithm

  1. Acquaintance with the given sample of the feasibility study.
  2. Collection of statistical data for a specific region where business activities will be carried out.
  3. Holding marketing research: , identifying the strengths and weaknesses of the project ().
  4. Updating information on the economic part: search for potential and raw materials, request commercial offers, recalculation of the cost and determination of the final price based on the current market realities, as well as determining the level of profitability.
  5. Carrying out a stress test of the figures reflected in the calculation (what will be the payback if the revenue is N percent less than planned). Based on the data obtained, the compilation of several options for the development of the event: conservative, realistic and optimal.
  6. implementation of economic activity.
  7. Choosing the most profitable one (studying legal schemes to reduce the tax burden).

Based on the analysis and generalization of the information received, draw up your own economic justification for the project with the help of which you can determine the feasibility of investing money.

Please note that you can download any business plan you like for free. If there is no download form somewhere, you can ask a question through a special form, and within a short time we will add this feature. Through this form, you can also clarify any point regarding the described model, and we will try to find a specialist to provide competent advice on the moment you are interested in.