Ready business plan for a car wash. Where is the best place to buy or rent a building or building plot? Table 2

The number of cars in Russia is constantly increasing, which makes business areas related to cars highly profitable and attractive. Opening a car wash falls into the same category. Below is an example of a ready-made car wash business plan with calculations.

This type of business requires significant initial investment, but is characterized by relatively high profitability and an average payback period.

Car washes come in the following varieties:

Manual car wash;
Mobile car wash;
Automatic car wash.

This business plan is not suitable for a mobile car wash and an automatic one, as they require different equipment, personnel and investments.

Brief Summary

Despite certain difficulties associated with opening such an enterprise, the high demand for services makes this niche attractive.

A car wash business plan has the following benefits:

Most of the year the company is in high demand;
Investments in this area are highly profitable;
Average level of competition.

Project characteristics for Samara:

How much does it cost to open a car wash - 4,365,200 rubles.
Payback period - from 17 months;
Monthly profit - 253,665 rubles.

Project Description

The car wash business should not only focus on the main service - body cleaning Vehicle, but also must have a number of additional services.

Car wash as a business provides the following services:

Cleaning the car body;
Processing of bumpers and car wheels (blackening);
Car radiator cleaning;
Cleaning the plastic coating of the car interior;
Removal of stickers and holograms;
Wax coating to protect the body coating;
Car polishing (abrasive).

The main factor affecting the profitability of this business is the choice of location for the car wash. The entrepreneur at this stage asks the question: What is needed to open a car wash?

You need to choose a ready-made building for rent or build your own. In the first case, the savings will be on the initial investment, in the second, there will be a wide possibility of planning the location of the working areas of the enterprise and further savings on monthly costs. It is the own building that is considered more promising and will be considered in this BP.

Characteristics of the enterprise for a business plan for opening a car wash

After choosing a place for the construction of boxes for a future car wash, you need to resolve the issue of permits-petitions. Some novice businessmen are afraid of this stage, and the question “What documents are needed to open a car wash?” stops them from starting their own business.

Required documents:

Letter of request to the city administration;
Submission of a sketch of the project of the future sink;
Coordination of the sketch with the committees of Ecology and Architecture;
Permission from the Sanitary and Epidemiological Station and the State Fire Service;
Resolution from the managing entity of the city;
Contracts with the water utility and the power grid.

After receiving all the permits and approvals from the above-mentioned services, you need to re-submit a petition addressed to the mayor to the local administration. Only after that, the entrepreneur should think about how to build a car wash with his own hands from scratch.

Niche in the market

The car cleaning market is moderately competitive and in high demand. However, an entrepreneur who aims at high income must provide high service to each client. Therefore, the answer to the question "How to open your own car wash" will be the creation of an enterprise that can not only cover the main demand of customers (car wash), but provide them with additional services (a place to relax, snack and sell related products).

The target audience of the car wash business plan

The target audience for this company is people over 18 and under 65 who own their own car. The target audience is wide and detailed segmentation is not required.

Competitive analysis for opening a car wash

At the moment (2018), according to open sources, there are 331 car washes in the city of Samara, 92 of which are round-the-clock. Only the latter are direct competitors. 5% of the mentioned organizations are engaged in active marketing.

This analysis shows that with average competition, marketing activities are carried out by a small number of competitors. Therefore, with a high quality of service and with the use of marketing tools the company can be competitive.

When viewing a map of the location of competitors, you can highlight free locations with a good traffic flow. This leads to a favorable competitive environment for the implementation of a car wash business plan with calculations (the example is relevant for 2018).

Marketing strategy

The promotion of a new car wash should be divided into two categories:

Online promotion;
Offline promotion.

The following activities are suitable for online promotion:

Creation of a business card site with a list of services and contacts - 24,000 rubles.
Registration in local Internet directories with an address is free.
Contextual advertising with a discount on the first visit - 10,000 rubles.
Maintaining the page in social networks- 5,000 rubles.

All work on the above activities will be carried out by remote employees under the control of the owner of the enterprise.

For offline events, the following are suitable:

Grand opening with free car wash for the first 3 days.
Distribution of flyers for 50% discount;
Placement of signs and banners within 200-400 meters to the car wash.
Loyalty card for regular customers.

Free coffee during car wash.

A short list of shares can be supplemented by the owner of the enterprise and requires only a creative approach.

Production plan

This stage of the car wash business plan consists of arrangements for the arrangement of working facilities and the acquisition of the necessary equipment.

Room selection

In the section "Description of the project" it was mentioned about the construction of our own car wash. At this stage, you need to figure out how to build a car wash from scratch.

The construction of a car wash should take place according to a clear scheme, taking into account all working areas. It is required to allocate a car wash area, a recreation area for staff and guests, as well as a building for administrative staff (managers and cashiers).

For washing vehicles, covered boxes should be equipped. This construction of a ready-made car wash business plan must serve a minimum of 2 cars at a time. A great advantage would be the creation of covered open or closed places for car drying and post-processing.

How much does it cost to build a car wash from scratch:

Building materials - 1,900,000 rubles;
Work costs - 800,000 rubles.

The total amount will be within 2,700,000 rubles and will depend on the wishes of the business owner.

List of required equipment:

Car Wash Business Plan Organization Plan

This type of business does not require the employment of specialized or trained personnel. If there are no trained professionals with work experience on the labor market, then inexperienced people can be recruited and trained in a short time.

An entrepreneur, having decided the question of how to open his own car wash business, begins to think about finding a workforce. The main criteria for hiring staff: learning ability, physical fitness and adequacy in communicating with clients. Since the frames are mostly without higher education And general profile, the requirement to work overtime will not cause a negative reaction.

The departure of trained personnel to competitors, illness and layoffs are not serious risk factors, since the market is full of such specialists.

The staff consists of:

Manager. For the operational management of the enterprise in the absence of the owner, administrative staff is required. A 24-hour wash requires a minimum of 2 employees who replace each other every 12 hours.
Washers. For the main work on customers' cars, at least two washers are needed for 1 shift of 12 hours. After they are replaced by a night shift of 2 washers.
Barista. The convenience of customers is provided by a barista who can prepare sandwiches, coffee and tea. This item is not mandatory, but can become a source of additional income for the entrepreneur. Schedule 2 working days and 2 days off. 2 employees are required for this position.

Financial plan

The penultimate point of the business plan “How to open a car wash from scratch” is the part related to the finances of the organization.

The income of the organization will be calculated from the approach that the minimum number of serviced cars per day will be 35 units. (in the off-season the numbers will be less, but the average number will be about the same).

The average cost of a car wash in Samara is 450 rubles.

The daily revenue of the organization is 15,750 rubles.

Monthly income - 472,500 rubles.

Company expenses for 3 months:

Project payback

Operating costs	1m	2 m	3m	4 m	5 m	6 m
Expenses	269 400	269 400	296 340	296 340	296 340	296 340
Income	472 500	472 500	590 625	590 625	590 625	590 625
taxes	28 350	28 350	35 438	35 438	35 438	35 438
Profit before taxes	203 100	203 100	289 103	289 103	289 103	289 103
Net profit	174 750	174 750	253 665	253 665	253 665	253 665
Increased cash flow	-4 190 450	-4 015 700	-3 762 035	-3 508 375	-3 254 710	-3 001 045

Risk management

This type of business is distinguished by relative stability and the absence of serious risk factors.

Risk factors may be:

Changes in legislation. Emergence of increased taxes for the use of drinking water or an increase in income tax.
Increasing requirements for environmental protection. The emergence of new, more expensive requirements for the treatment of outgoing wastewater.
Rising utility bills. An increase in the cost of utility bills will reduce the profit of the enterprise.
Decreased income of the population. Low incomes can adversely affect the number of car owners and reduce the number of visits to the car wash.

Three months of accounting, personnel records and legal support for FREE. Hurry, the offer is limited.

Every year there are more and more cars. Accordingly, the demand for various services related to them increases. In this article, we will consider the possibilities of organizing a car wash business.

Usually, examples of ready-made car wash business plans on the Internet include a lot of “water” due to the inability to draw up a universal business plan for specific conditions. If any such plan is taken as a basis, it will need to be adapted to the existing conditions. Or order writing individual plan, if it is required for the organization of production (investment, credit).

“Foam” is also quite common: The washing business is profitable due to the large number of cars. It should be borne in mind that business profitability is not ensured by demand alone. Let us describe the main parameters of car wash enterprises.

Car wash: inside view

Car wash services are in demand. But in order to start writing a business plan for a car wash and the implementation of an enterprise, you need to get a general idea of \u200b\u200bthe chosen production. First of all, we propose to classify car washes. Classification will allow you to better navigate the existing market, equipment, costs, etc.

Car wash classification:

Express. Quick wash without additional services. The main difference is the speed of service provision, little waiting. Rather rare, but possible.
Standard. Washing with a full range of services: washing the body, wheels, glass, bottom, dry cleaning of the interior and trunk, polishing, washing the engine.
Washing of various special equipment. Another direction is often overlooked. This is especially true for transit heavy vehicles.
Other types of washing. There may be quite "exotic" options for car washes. The most common of them at the moment is a dry car wash (wiping a car with a preliminary application of special chemicals). It is also possible some options for mobile washes with points of sale on the Internet.
A combination of the above.

Any of these areas requires its own specifics, its own equipment, marketing. For example, to organize a car wash for special equipment, it is advisable to first work out the client base: car companies, transit traffic flows, and so on.

room

The room is dictated by the choice of the car wash implementation option. The most common options are hangars for one or two places. For special equipment, hangars of appropriate sizes will be required. Small car washes start from 80-100 sq. meters.

General requirements for premises:

allocation of zones: working area for car processing, customer area, office space (warehouse, equipment room, staff room, etc.);
thermal insulation (when used in winter);
waterproofing;
good lighting of the working area;
plumbing, sewerage.

Clients' room can be furnished with good furniture, equipped with various equipment. In the client area, it makes sense to organize points of sale for additional services: a coffee bar, souvenirs, consumables for cars, etc.

Equipment

Depending on the sink you will need:

compressor;
washing vacuum cleaner;
apparatus for supplying high pressure water;
apparatus for supplying high-pressure water with heating;
water purification system.

Download ready business-car wash plan current for 2019, you can from our trusted partners "Biplane". Download link.

Documentation

No license is required to organize a car wash. For organizing an enterprise, a standard set of documents:

kit constituent documents(the most convenient option is IP);
set of contracts with external organizations(lease agreement, contract, outsourcing, etc.);
a set of internal documents (mainly developed form of accounting journals for the analysis of activities).

In some cases, it is convenient to organize not an individual entrepreneur, but a joint-stock company. For internal reasons: cartel type, organization of business in clubbing, etc. For external: contract agreements with large organizations.

Staff

The number of staff depends on the volume, work schedule. There are no special requirements for the main staff. Washers are low-skilled workers. The administrator must be able to work with clients, ideally engage in various types of sales, increasing the client base. Therefore, the requirements for the administrator are appropriate.

To ensure normal, uninterrupted operation, it is recommended to proceed from the following calculations. There are two washers per sink. If the wash is round-the-clock, then 3 shifts will be required for one wash, i.e. 6 people. Starting from a certain level, an administrator is required. Small car washes do without an administrator.

Car wash: outside view

Before opening a car wash from scratch, in a business plan, you will need to conduct a good market analysis (demand, competition), work out marketing. If the first one is mostly connected with the location of the car wash, then the second one is responsible for entering the market, consolidating and developing the business.

Demand and competition

Demand and competition in the car wash market is uneven. It is always possible to find a place where, with a sufficiently large forecasted demand, there is practically no competition.

The location of the car wash is of great importance for the forecast. For the demand for the service, the convenience of the client in terms of distance is important. Usually customers prefer to wash their car at the nearest car wash. But the location on prominent central streets does not play a decisive role. Of course, in this case, advertising, directions should be provided.

In addition, if the car wash is large enough, you need to take care of the parking spaces next to the car wash, easy access to the car wash. Otherwise, the institution risks losing customers.

To determine the competition and indirect indicators of demand, you can also drive and see the nearest available similar establishments. If there are a lot of car washes, but there are few customers in them, then perhaps the market is oversaturated with supply in this place, it is worth looking at other places.

Marketing

For small sinks, special marketing may not be carried out. Focus on attracting loyal customers. Since the car wash service is permanent, renewable, it is partly based on regular customers. Working with regular customers and attracting regular customers should take a significant amount of time.

For larger car washes, attracting regular customers is more important. For these purposes, you can use various promotions, discounts, additional services as a gift, etc. It should be understood that the quality of basic services in a car wash is on average the same. It is hardly possible to increase attractiveness only due to the quality of the basic service provided.

More of the possible marketing moves worth mentioning is the internet. On this site, you can organize a pre-registration, a choice of car wash services, a convenient time, etc.

Calculation example

Finishing a car wash business plan with financial plan calculations. Financial plan summarizes when all other project parameters have already been defined. If something does not suit you, then you can make adjustments to the project. The final calculations depend on many parameters. We will give a sample of a small calculation for a general idea of \u200b\u200bbusiness opportunities.

Input data:

Small sink for one sink. There are two washers working in one shift, there is no other staff. Standard set of services.

It is possible to serve 20-40 cars per shift. Average cost: 200 - 300 rubles. In total we get 4 - 12 thousand rubles. in a day. Or about 100 - 300 thousand rubles per month. Real profit will be from 30 to 100 thousand rubles. per month.

The fact is that car washes are loaded unevenly by season, by day of the week and by hour of the day. In many ways, everything here is situational, depending on the specific location of the car wash.

As you can see, the operating costs of car washes are not so much compared to the initial investment. Payback period is from one to three years.

How to open a car wash in your city and prosper

Every year the number of cars on the roads of Russia is only growing. For potential entrepreneurs, this is a great chance to open their own business, which will bring a stable and very high profit.

In particular, one of the most interesting areas is opening your own car wash. And here there are two ways. The first is to make a car wash business plan with calculations on your own or buy a ready-made car wash business.

What does it take to open a car wash?

The financial side of the issue

To open a car mobile car wash it is desirable to issue a loan in the amount of 3.5-5 million rubles. The payback of such a business is two years.

The average monthly income is from 500 thousand rubles. The repayment of interest is carried out from the moment the point is opened. The average interest rate on a loan is about 14-16% per annum.

Purpose

Car washing is one of the most popular service areas. The main activity is cleaning and washing cars with the help of special chemicals.

The main client base of the institution is the owners of personal and official cars. In addition, drivers of buses and service vehicles can act as visitors.

Types of car washes

Today, there are several main types:

1. Manual. This is the simplest and most budget option. Here, the car is treated with the help of special washcloths, water and car shampoo.

In fact, we are talking about contact washing. The advantage of this method is minimal costs (you can save on expensive equipment) and maximum body cleaning efficiency (a good worker is unlikely to miss dirty places, unlike automatic devices).

The disadvantage is a high risk of damaging the car's paint and a long service time. But there will always be visitors to such a car wash. It's easy to explain - one of the main attracting factors is the price.

2. Brush. Here we are talking about contact washing, but without the participation of personnel. The main work is carried out by special installations for washing.

In this case, the processing takes place in several stages. First, the machine is doused with water under high pressure. Further, special rotating brushes are taken to work (they effectively clean the car from dirt). Well, on last step the body is covered with protective wax and dried.

The advantages of such a business are savings on staff and high quality cleaning. Disadvantages - the need for the cost of specialized equipment. The average cost of a brush car wash is from a million rubles.

3. Contactless. IN last years is the most popular. Its feature is the absence of contact with the car body - all the work is done by a special active foam.

First, the surface is treated with plain water. After that, a special foam is applied, and then the dirt is separated from the car body. At the final stage, the foam is washed off under pressure.

A big advantage of such a sink is the most careful care of the paintwork. Consequently, owners of new and expensive cars will be frequent visitors.

How to open a self-service car wash in your area and succeed

4. Dry. In this type of car wash, the main active ingredient is a shampoo polish. In this case, the processing of the body is done entirely by hand.

The most interesting thing is that water is not needed here, because the components of the shampoo do their job perfectly - they are able to soften and eliminate any pollution.

The advantage of dry cleaning is a perfect surface finish and minimal equipment costs. The disadvantage is that it is more difficult to find qualified specialists who are ready to perform such work with high quality.

5. Automatic washing can be of two types - portal and conveyor. In the first case, the car stands still, and special washing equipment moves along the body.

In the second, a special conveyor carries the car through the washing arches. At the same time, a complete washing, cleaning of the wheels, the bottom of the car, drying it, and so on is carried out.

If we consider these two types of washing, then a conveyor-type car wash looks more preferable. Its plus is the ability to service a large volume of vehicles.

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6. Mobile car wash- the most economical option. It is enough to purchase special equipment and that's it. If the customer needs to wash the car, he dials the phone number and places an order.

In this case, the cleaning process takes place at the parking lot of the vehicle.
The most popular sinks with high performance. The average time for servicing one car is about 15-20 minutes.

The best option is to buy a tunnel or portal car wash that can wash several dozen cars per hour. The main plus is the unit costs for equipment and savings on the wages of employees.

Another good option is stationary car washes with a large list of services (more on that below). Here the main emphasis is on the quality of service and comfort.

In such establishments, primary processing can be carried out using manual equipment. Polishing is often done by hand. At the same time, the whole process of work is controlled by a specialist.

Table number 1. Potential of consumers of car wash services in Russia

The cost of opening a car wash and preparatory work

Services

When compiling a business plan for a car wash, you must consider the range of services provided. These include cleaning the engine compartment, washing and polishing the body, dry and wet cleaning, dry cleaning of the interior, washing rugs, and so on.

Right next to the sink, you can open a small cafe with a capacity of 15-20 people or make a relaxation room for customers with soft sofas and a large TV.

Premises and location

For the fastest return on investment in the business, the most correct solution would be a device prefabricated car wash building– designer of full factory readiness

If there are no funds to build your own premises, then you will have to rent a suitable premises. The advantages of this method are that you do not need to distract or find funds for its construction, but there are a lot of negative aspects of renting a car wash.

It is not possible to install a car wash everywhere - there are strict sanitary standards that will have to be met. The average cost of building a car wash (plus all approvals) is more than 2 million rubles. In this case, it is much easier to buy a ready-made car wash business.

The best place for business is on major highways, at the entrance to the city, at the transition between the industrial and residential areas. A good option is to open a car wash near stationary traffic police posts.

But be careful. If you organize a business at the entrance to the city (provided that the route is normal), then you can not count on a large flow of customers.

Documents and requirements

Once the location issue is resolved, you can collect documents for the car wash. Here you will need good from environmentalists, state expertise, SES and traffic police. The processing time for all documents is about 2-3 weeks. Average expenses - from 60-80 thousand rubles.

It is better to entrust designing to one company, which should take into account all issues, up to the summing up of communications - water, electricity, sewerage, and so on.

On average, a stationary car wash occupies an area of about 100-150 square meters, with the expectation that it will have several posts, a lounge, a bathroom and other premises.

If you want to save money, a car wash can be built on the basis of an existing service center, taxi company or service station.

If you do not have a large amount on hand, then the best option is to rent ready-made premises. In this case, the costs will be from 60 thousand rubles per month (here a lot depends on the arrangement, location, availability of communications, and so on).

We draw up a business plan for a car wash with calculations

On the Internet you can find many different opinions about the need to create own business plan for any new business. Including the business of opening a car wash.

A business plan is essential in any case. This is a prerequisite if you are new to business and do not want to immediately burn out and, as they say, fly into the pipe.

Without a business plan, it will be very difficult, especially at the start. In order not to spend a lot of money on creating your business plan, you can buy an inexpensive template and rework it to fit your business:

Staff

One of the main problems is the search for qualified personnel. The work of a car wash can hardly be called simple, so the payment should be appropriate.

The average salary of an employee is from 15-20 thousand rubles. To attract a true professional, wages can be raised to the level of 30-35 thousand rubles.

The number of staff depends on the number of posts and the availability of additional services (for example, a cafeteria). With an average load and two or three posts, 9-12 people are enough, which must be distributed over three shifts. Washers, a bartender (if there is a cafeteria), 1-2 cleaners and a cashier will be required.

Average labor costs - from 150 thousand rubles per month.

How to open a successful car wash

Equipment

This item of expenditure largely depends on the type of sink you choose. Eg, mobile car wash(excluding other expenses) will cost from 1-1.5 million rubles.

For the arrangement of a stationary sink (subject to contact washing), the costs will be less - from 500 thousand rubles.

Of the equipment for stationary washing, you may need a piston compressor, a steam generator, a treatment plant, detergents, vacuum cleaners, special clothing, soft suede, polishes, and so on.

Advertising

No one will know about a new business without appropriate advertising. Therefore, when drawing up a business plan for a car wash, you must take into account this expense item.

This may require advertising on the radio and in public places. In addition, it is worth spending money on organizing beautiful booklets and installing banners near the road. To attract customers, you can make discounts for first visitors and regular customers.

Table number 2. Regional structure of competition by districts of the Russian Federation

Profit

The work of a car wash should be around the clock. With two posts, you can service from 70 cars per day and from 2100 per month.

The average profit is from 700 thousand rubles. When organizing a mobile car wash with a larger “throughput” capacity, income can be higher - from a million rubles.

Results

General expenses for organizing a business - from 3.5 million rubles;
Registration costs - from 60 thousand rubles;
Equipment costs - from 500 thousand rubles;
Other expenses (installation, landscaping, room decoration, water supply, and so on) - from 300 thousand rubles;
Salary - from 150 thousand rubles per month;
Room rental - from 60 thousand rubles per month;
Other expenses - from 20 thousand rubles per month;
Net profit - from 300 thousand rubles per month.

Conclusion

Opening a car wash is a very profitable type of business that can pay for itself within 1-2 years. But before starting a project, be sure to draw up a business plan and try to take into account all potential costs. Good luck.

Due to the fact that the number of vehicles on the streets of the city is increasing, the number of enterprises that provide related services to car owners is also growing. It is worth considering that during operation, the car needs not only maintenance, replacement of parts and Supplies but also in care. One way to care is to keep the vehicle clean. Therefore, it will have a priority direction. Some owners clean the car at home, but not everyone has such an opportunity, especially in most cases this can serve as a fine.

A ready-made car wash business plan with calculations can be used both as an information aid for a novice entrepreneur, and in obtaining.

The aim of this project is to open own business in the provision of vehicle maintenance services. A number of services will be offered to potential consumers - cleaning of the car interior and body, polishing of body parts.

Required amount of funds to start your own business

In order to implement a car wash and tire fitting business plan, you need to have a little more than 2 million rubles on hand. Of this amount, the owner of the future business can invest only 300 thousand rubles. Due to the fact that they exist, we have the opportunity to receive 1 million 800 thousand rubles in a banking institution.

If we consider the car wash business plan from scratch and from economic indicators, then annually we have the opportunity to receive a net profit of 989 thousand 406 rubles. The payback of the funds that we invest in the development and opening of our organization will not occur earlier than in two years.

At the stage of starting a business, you need to invest cash into the following:

The construction of a car wash from scratch for two cars will cost 1 million 800 thousand rubles.
Transportation of material for construction and installation - 150 thousand rubles.
Obtain permission from all regulatory authorities to conduct activities - 40 thousand rubles.
Unforeseen work in the process of project implementation - 50 thousand rubles.

Thus, in order to open a car wash from scratch, you need to spend 2 million 100 thousand rubles.

Choosing a taxation system

We plan to register the future organization at the IP at the place of residence of the owner. As a system, you should choose a simplified system - USN. The amount of tax paid under this system will be 15% of the net profit of the organization.

To date, a sample car wash business plan has begun the implementation process at the following points:

The registration process was completed at the place of residence. Registration certificate received.
In order to be able to carry out the construction of a car wash, you need to have land plot with an area of at least 80 square meters. We found this site, it is owned by the city administration. We rent it, the cost under the lease will be 10 thousand rubles a month.
A modular structure will be used for the construction of a car wash. For these purposes, the market was monitored and a reliable supplier who has proven himself among entrepreneurs from the best side. The process of paperwork for the delivery has begun.
The staff will include five people - one administrator and four vehicle wash specialists.

We will provide our clients with the following range of services:

Washing of vehicle body parts. This service will be provided by two specialists for ten minutes, and average cost will be 250 rubles.
Car interior cleaning, the average cost of a check for this service is 1 thousand rubles.
Body polishing services. Customers will be provided with polishing body parts with liquid wax. The cost of such a service is approximately 400 rubles.
Accompanying services. In addition to the basic services that are standard for all car washes, we will be able to offer wheel cleaning, insect removal and much more. The price will be 100 rubles.

We plan to carry out our activities from 10-00 to 20-00 hours.

marketing plan

Due to the fact that the number of vehicles on the roads is increasing, the need for the use of car washes is also growing. A car wash business plan with calculations will be calculated for potential consumers with an average income level.

In order to ensure a constant flow of visitors, it is best to build a car wash near the gas station. Such an arrangement will significantly save on advertising or the organization will not need it at all. The number of the district in which our organization will be located can reach 30 thousand inhabitants.

Due to the fact that we will build two boxes, we will be able to avoid a large queue of customers. This is important, since it is possible to avoid leaving the client to a direct competitor due to the long waiting time for an appointment.

According to preliminary data, we will accept 30 vehicles for servicing every day, which is 15 vehicles for each of the boxes. If we take into account that the average cost of the service is about 350 rubles, then you can earn 10 thousand 500 rubles per day, and 315 thousand rubles monthly.

But do not forget about seasonality, when the number of visitors will increase sharply and decrease significantly in the cold season.

Consider the possible profit margin by season:

Spring - 504 thousand rubles.
Summer - 157 thousand 500 rubles.
Autumn - 472 thousand 500 rubles.
Winter - 126 thousand rubles.

Adhering to these data, it follows that you can earn 3 million 777 thousand rubles annually.

Production plan

The modular building has a number of advantages:

Small investment to start a business.
Implementation of the construction of the building in a short time.
Due to the fact that the building is modular, there is no need for installation and costly construction work.
This building can be safely moved to another place. According to technical data, it can be rearranged no more than 30 times during the entire period of operation.

Staff

We plan to hire:

Four washers with a salary of 26 thousand 600 rubles.
One administrator - 15 thousand rubles.

In total, 109 thousand rubles will be spent on this monthly.

Financial plan

The company's fixed costs include:

Remuneration of employees - 109 thousand 400 thousand rubles.
Payments to the insurance fund - 32 thousand 820 rubles.
The lease agreement for the premises is 10 thousand rubles.
Purchase of fuel - 30 thousand rubles.
Purchase of detergents - 15 thousand rubles.
Disposal of all waste in the course of work - 7 thousand rubles.
Unforeseen expenses - 10 thousand rubles.
Total will have to spend - 214 thousand 220 rubles.

The main item of expenditure for a car wash is the remuneration of employees. However, this is . The annual net profit will amount to 989 thousand 406 rubles.

Possible earnings

The annual net profit will amount to 989 thousand 406 rubles. The payback of the funds that we invested in starting a business is possible not earlier than in two years.

Purchase of equipment

To work, you need to purchase:

Flyover.
ventilation system.
Washing equipment.
Wash chamber.

All this car wash equipment is included in a modular structure. You can purchase additional if you wish.

Documentation

You will need to write an application, attach a copy of your passport, a receipt for payment of state duty.

OKVED code

This code is required for registration. For our activities, we choose 45.20.3.

Activity Permit

In order to open a car wash, it is necessary to obtain permission from all regulatory authorities. You also need to have permission to build a car wash on the selected plot of land.

Approximate data:

Monthly income - from 210,000 or 165,000 rubles.
Net profit - from 39,100 or 28,475 rubles.
Initial costs - from 728,800 rubles.
Payback - from 1 year 9 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make detailed business plan small stationary car wash with calculations.

The car wash renders services in a car wash, its polishing, chemical interior cleaning, engine washing. Please note that the work will be carried out by people, this is not an automated car wash. But professional equipment will be used for work, allowing you to complete the work faster than usual. It will be a relatively small car wash.

In general, a car wash as a business is considered only by those who have their own premises for this activity or have the opportunity to build it on their own land. Then this business is profitable. If you rent a room, it turns out to be less profitable, and it’s not easy to find such a room. Nevertheless, to draw up this business plan, we considered the option of renting a room.

Market analysis

Market analysis of this industry was covered in. I would like to dwell on the consideration of competitors and methods of dealing with them.

The main competition will be large, well-known throughout the city enterprises. Thankfully, there are few. The main methods of dealing with them are more profitable offers, promotions, discounts, quality services, their availability. Advertising will also be an important factor. A well-planned business always starts with the development of an advertising campaign.

Small car washes will not cause much harm. If they are far away from our location, they will not have any effect at all. But with those car washes that are located nearby, you will have to compete. Here the main tool of struggle will be advertising. You will have to spend a lot of money on outdoor advertising. Moreover, it will be not only signs, but also various signs and posters. It is very important to think over stocks, and change the price in accordance with seasonal demand. Such flexibility will allow you to stay in the black even in times of calm, luring more and more new customers to you.

If speak about potential buyers , then it will be people with cars, of course. Mostly men between the ages of 20 and 55. Such a contingent prefers the quality of service; consumers in this segment do not pay much attention to interior decoration. Incomes of potential buyers are average and above average. Citizens with low income, as a rule, carry out car washing on their own.

Women also use car washes. They pay attention to appearance employees, their grooming, the presence of signs. Today, women behind the wheel are much “younger”. It is worth focusing on ladies aged 20-45 with medium and high incomes.

SWOT analysis

When opening your own manual car wash, you need to do a thorough research. It is worth resorting to a SWOT analysis. This technique allows you to study the business comprehensively, point out the shortcomings and opportunities.

It is customary to divide factors into external and internal. The former cannot be influenced or changed. These include:

Possibilities:

An increase in the number of cars and, as a result, an increase in the number potential clients, demand for the service.
Income growth.
Reducing the level of competition.
Free market entry, no barriers.
The possibility of opening an adjacent business (car service, for example).
Provision of related services.
Sale of spare parts, car care products and more.

Threats:

The growth of competition.
Increasing the tax burden.
Legislative changes (eg reintroduction of licensing).
Reduced demand due to the economic downturn and less purchasing power.
Forced move to a new location.
The need to comply with the requirements of the SES (especially those related to water and maintenance of the premises).
Seasonality of business, a sharp decline in income as a result.

Internal factors can be changed, work on shortcomings, eliminate them. And use your strengths for your own good, strengthen their influence. TO internal factors include:

Strengths:

Relatively low level of competition in the selected territory.
Favorable location.
Opportunity to hire experienced workers.
Search favorable conditions room rental.
Low costs for the provision of services (especially raw materials).
Acceptability and affordability of prices for customers.
It is possible to change the cost of the service.
Low follow-up costs.
Almost all costs are directly related to the volume of work, which reduces possible losses to the minimum.

Weak sides:

Lack of experience in this area.
Lack of regular customers.
Zero business reputation organizations.
Limited demand is due to the area of the leased premises.
Working with water is the need for constant cleaning, maintaining cleanliness, which is very difficult under these conditions.
Unprofessionalism of employees.
Lack of training courses, training of specialists.
Lack of motivation among employees.
Quite a long and serious stage of preparation of the premises.

All this must be taken into account when opening your own car wash.

Opportunity Assessment

In this type of business, the greatest demand falls on the spring-autumn period. Calm is observed in the cold season. But this does not mean that people do not use car wash services at all. They just do it a little less often. During such a period, it makes sense to reduce the cost of services provided, increase the cost of advertising, make it more aimed at the "casual" consumer.

Our manual car wash will operate according to the following schedule:

Total: 79 hours per week and 338 hours per month.

It takes specialists to get the job done. There will be 2 teams, each consisting of 2 people. The senior is responsible for working with clients, that is, making calculations and accepting payments. At the end of the working day, the premises are cleaned with the help of hand washes by both workers. They will work 2 through 2 to achieve greater efficiency and good rest between working days.

You do not need a secretary or administrator to work. In fact, the senior in the team will be the administrator, and there is no need to receive phone calls - specialists will work on the spot. If it is necessary to receive calls for recording, then it is advisable to plant an administrator, who may also be the entrepreneur himself.

As such, there is no need to develop your own website either. Unless you can limit yourself to a business card site or a group on social networks, which the entrepreneur himself can maintain, adding information about ongoing promotions, discounts, offers, prices.

An accountant is also optional for an entrepreneur. You can either use the services of specialized companies, or. Moreover, today there are many auxiliary services for work and reporting directly via the Internet.

Organizational and legal aspects

Registration of own company. It can be an individual entrepreneur or an LLC. Costs for self-registration will amount to 800 rubles (payment of state duty). The OKVED code will be 20.3 - Provision of other types of services for maintenance vehicles . This code is valid for 2016 as well.
An entrepreneur can choose the simplified tax system or UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
If you need to accept payment from a customer bank cards, That .
The order of Rospotrebnadzor No. 776 dated November 21, 2005 (paragraph 19) indicates the documents required to obtain a free economic zone.
Car wash services do not have to be certified. This is purely voluntary.
By purchasing necessary equipment, you need to take care of the availability of documents that will greatly simplify the opening of the sink. This includes an agreement on ecology "Environmental Protection", a license, certificates, a standard expert opinion.
It is important to comply with all sanitary and fire regulations. This will make it easier to obtain the appropriate permits.
When using KKM, its registration is required before the work of the organization begins.
It is worth acquiring an agreement with the appropriate company for the removal of municipal solid waste. Cleaning the surrounding area in this case is not required. get dirty environment will not be, all work will be carried out indoors (a large garage, fenced on all sides and preventing water and dirt from entering the external environment).
There must be a contract for the provision utilities(electricity, water).
The lease agreement must be official!

The success of a car wash is half (if not more) dependent on the right job choice. Most often, the owners locate their car washes near the entrances to the city, highways, near major city roads, border posts. Such places are very successful. After all, we must not forget that almost all clients will be “random”, in this type of business it is quite difficult to form your own client base. But this needs to be worked on.

It is worth thinking about the size of the room. In our case, 2 cars can be serviced at the same time. Therefore, it will be necessary to equip 2 workplaces. It is possible to rent a slightly larger space, which will provide the possibility of future expansion.

Marketing Plan

Price policy:

It makes no sense to underestimate the cost in the "season". People use the services of car washes here and now. Almost none of them compare prices, but visit the one that is on the way. But in the cold season, you can reduce the cost, but at the same time advertise throughout the city, offer promotions, discounts, favorable conditions.

The high level of competition in this type of business necessitates the use of advertising, and a lot of money will have to be spent on this.

The main types of really "working" advertising should include ( don't forget its quality!):

Usage billboards. They should be as informative and vivid as possible, memorable.
Placement of information at the nearest petrol stations. The method is relatively cheap, but very effective.
It is worth considering promotions. For example, “Only today you get interior cleaning with a 50% discount if you wash your car with us!”.
Distribution of business cards. You don’t need to get hung up on this, but it’s better to distribute it to customers who have already come to you so that they visit the car wash again.
Placement of signpost. This is especially true when placed near the highway or near a large supermarket. Such a shield should be colorful, catchy, rather large.
You can think about providing your customers with a corner for leisure activities, free tea, coffee (it will be especially important in winter, when any visitor would not mind warming up).

Calculation of projected income

We will make the calculation for winter time and the rest of the period separately.

Production plan

We have already spoken about the location of the premises. It is worth choosing a garage in a suitable place. The ideal option would be if it has already been prepared for the car wash.

It is very important to establish a system for the supply of water, its subsequent filtration, purification, and output. All this costs a lot. We must not forget that the operation of filters is possible at a temperature not lower than +5 degrees. This means that you need to take care of the heating of the room. All this will be included in the refurbishment. But if you have a central water supply, then filters are not needed.

The necessary devices include tools such as vacuum cleaners, hand washes (often from Karcher), compressor units, and more. Do not forget that we equip 2 workplaces.

The work of specialists was mentioned above. Their income will be formed as follows:

Brigadier - 33% of the shift revenue.
Assistant foreman - 27% of the shift revenue.

Interest includes taxes and insurance premiums.

organizational plan

Financial plan

Period	December January February	Other months
Monthly income	210 000 rubles	227 500 rubles
Expenses
Rent	15 000 rubles	15 000 rubles
Advertising	4 500 rubles	5 000 rubles
Wage	90 000 rubles	95 000 rubles
Purchase of detergents and necessary accessories	2 500 rubles	3 000 rubles
Communal payments	5 000 rubles	5 000 rubles
Taxes, insurance premiums (approx.)	45 000 rubles	48 000 rubles
Total:	162,000 rubles	171,000 rubles
Net profit	48 000 rubles	56 500 rubles
Profitability	17,2%	18,6%

Payback: 21 months, that is, 1 year and 9 months. We remind you that with your own premises, the payback will come faster.

Risks

The main risks will be:

High SES requirements, fines. Possible losses can be eliminated by following all the necessary standards.
High level of competition. Offering a quality service, carrying out a serious advertising policy. Clientele development (although it is difficult).
Wrong choice of location. It is necessary to conduct a geomarketing study before starting work, which will help you choose the most advantageous place for a car wash.
Unqualified personnel. It is important to engage in careful selection of candidates, conduct a kind of training, take on probation. You can motivate employees salary(actually, as in our example).
Force majeure. This can include equipment failure and possible natural disasters. In the first case, it is necessary to check the equipment in time, repair it and re-equip the car wash, which will reduce the risk of breakdowns to a minimum. The second factor is related to weather conditions, here it is already important to strengthen your own car wash, isolate it from the effects of external manifestations. This can also include pipe breaks and temporary shutdowns of water. Here, unfortunately, it is almost impossible to protect yourself. Water reserves in such a large amount will not work. Yes, and it will take up a huge amount of space.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!