What do marketers do? What is the profession of a marketer and who is it suitable for? Positive aspects of the profession

Marketers - (English market - market) - employees of a company, an enterprise that analyzes the demand for manufactured goods, markets for goods, develop recommendations for the company's management on the feasibility of releasing and selling the company's goods or, more simply, marketing specialists.

Marketing (marketing - English) is a complex enterprise management system based on the situation on the sales market, as well as the organization of sales of goods. The concept of marketing, in its modern sense, arose in the middle of the 20th century.

Job Responsibilities

A marketer studies the tastes of buyers and product promotion, explores which products will be in high demand and why, evaluates the market for specific goods and services. Carries out careful monitoring of the industry, organizes the work of interviewers who find out the preferences of buyers. Processes information with the help of special computer programs. Prepares a detailed report with figures, graphs, comparative characteristics. Makes predictions and develops recommendations.

An ordinary marketing specialist at a large enterprise performs a fairly wide range of duties. They may include tracking prices for products sold, analyzing their competitiveness, collecting information about the current state of the market, This also includes searching and analyzing data on product manufacturers, suppliers, potential competitors, The task of a marketer is to identify and study the market for a particular type of product, an approximate determination of the capacity of this market, analysis of the purchasing power of various regions and groups of the population, determination of priority areas of work in the market.

A marketer-economist is also involved in pricing, defining target segments and product positioning. A highly qualified marketing specialist is able to analyze investment projects, development of business plans. It should be noted that at the management level, the positions of the head of the marketing department and the head of the advertising department are often combined. Advertising is effective only when it is targeted specifically at the population group that is the consumer of the product being sold. Based on this, it is advisable that management, planning promotional activities(media planning), analysis of the results were concentrated in one hand.

Personal qualities of a marketer

Attentiveness;

Analytical thinking;

Passion for working with numbers;

sociability;

Stress tolerance;

Creative thinking

In conditions Russian market marketers are often referred to simply as sales managers. A marketer is not directly involved in communicating with customers, offering goods, services, etc. It should be noted that at present, in many large Western companies, separate marketing departments are being liquidated, and their functions are being assigned to sales departments. Very often you can hear from marketing specialists that they can work equally well with any group of goods, but employers prefer specialists with experience in conducting marketing research in their core areas (computers, pharmaceuticals, food, etc.).

In the overwhelming majority of cases, a marketer is required to have an economic education, however, marketing services often hire people with a sociological education who know how to conduct and analyze population surveys, predict public opinion, etc. Another source of personnel for marketing services is specialists in advertising and PR.

Marketers today are necessary for any company interested in promoting and marketing their products. There are marketing departments in banks, industrial holdings, trading firms. Marketers are also in demand in specialized consulting companies that provide marketing research services.

The salary of a marketer is high.

Marketer has great prospects career development.

A marketer specializes in studying the market of supply and demand, organizes the promotion and sale of a particular product of the company. Each organization that is interested in increasing sales and its development, producing any services or goods, needs a specialist who studies the taste preferences of end consumers and is able to establish trusting relationships with them. The profession of a marketer occupies an important niche in market relations, while it has its pros and cons. A qualified specialist, with a competent approach and analysis, is able to significantly increase the company's profits by increasing sales. Marketer - promising profession with career growth opportunities.

Where to get an education?

Now in most universities there is an opportunity to study marketing. Also, students who have received a diploma in sociology or economics find work in the field of marketing. To be a specialist, you need to know the base of economic, trade relations, sociology, production history, psychological, legal sciences and statistics, have basic knowledge in the advertising field. A good marketer handles office equipment like “you”, while a plus in this profession is knowledge of the English language.

Getting education in the field of marketing, students study the following disciplines:

• trade management,
• organization management,
• sales planning and organization,
• marketing innovation.
• e-commerce,
• essence of business planning,
• industry trade,
• trade research,
• decision-making methodology,
• and others.

Professional quality

Each professional working in the field of marketing must have certain professional quality. Below is a description of the required personal characteristics.

• leadership qualities for effective management a large group of people a person must be an undoubted leader,
• have an analytical mind
• the ability to process a large amount of information,
• be erudite and have an "inquisitive" mind,
• have a good memory
• have the ability to work hard
• be communicative and be able to communicate with different kinds of people,
• be a good diplomat.

Any required quality a person can develop in himself on his own, just as you can get rid of any minuses.

Positive aspects of the profession

The main advantage of the marketing profession is its demand. A person who is sincerely interested in building a career in marketing can always find workplace to realize their professional ambitions and knowledge. Any company resorts to the services of these specialists, from trade and production companies to advertising agencies.

The advantages of the profession do not end there. A marketer is a specialist who can provide his family with financial independence. Specialists on average receive a salary of 50 thousand rubles, while a good marketer can significantly increase his monthly income, subject to constant personal growth.

Another advantage of the profession is a good opportunity to build a career. Young professionals can find work as an assistant in a company where they can gain experience for further advancement. At the same time, a certified marketer has the opportunity to choose suitable companies for him in various fields of activity.

Marketing departments are now in any company interested in making a profit. Therefore, this is another plus in this profession, since there is a workplace for every marketer.

Negative aspects of the profession

With significant pluses, the profession also has its minuses. To be a professional in their field, a marketer needs to understand various areas, and this requires the study of a large amount of information. At the same time, the downside is that large amounts of information will need to be absorbed every day. The market and consumer desires change day by day, and in order to stay afloat, a specialist must track all these changes daily.

Most people are accustomed to a regular working day from 9-00 to 18-00, but if you have chosen the field of marketing, you will have to face the need to be at work almost 24 hours a day. Such a rhythm of life is also a minus, since not everyone can cope with it. However, if the work is beloved, then all these disadvantages cease to matter.

Marketing is a profession that requires great responsibility, but this cannot be attributed to the minuses, rather it is an opportunity to strengthen one's character and develop mindfulness.

Where to find a job

The sale of goods or services by a company makes a marketer in demand in almost any field. Here is a description of the areas of activity where a specialist can find a suitable vacancy.

1. Commodity production organization. The marketing department analyzes the market and the work of competitors, and offers the most profitable ways to sell and offer. At the same time, his duties may vary depending on the field of activity of the organization for which he works.
2. Merchandising - work is aimed at increasing sales through improving the visibility of the product and its recognition. It is important to indicate that the product is available to everyone. Such work is manifested in the correct display of goods, promotions and placement of information about the product in an accessible place.
3. A trade marketer is the most popular position in the marketing industry. It is associated with an increase in the saleability of the product and an increase in its recognition.
4. Work in advertising agencies. One of the most interesting areas marketing activities. Work for creative people ready to work hard, doing it with love. Here the specialist has a good opportunity for growth both career and personal. The thing is that this industry is associated with large amounts of information, meeting new people, attending various events and, in addition, non-standard solutions to the tasks.
5. Internet marketer. In order for the company to stay afloat, it is important to follow modern trends. Often, online advertising gets a much higher return than traditional advertising, while having lower budgets. Therefore, to be a professional in their field, a specialist must be well versed in Internet promotion trends.

Job Responsibilities

The range of duties of a specialist directly depends on the area in which he works. The main activity is the analysis of the market and the needs of customers. Based on this, he already decides which product will be in high demand and why. A marketer processes information in special programs, draws up graphs, works with statistics, gives a forecast and recommendations.

An ordinary marketer has a wide range of responsibilities, this may include:

• control over the prices of goods sold,
• competitiveness assessment,
• analysis of the current state of the market,
• collection of information about competitors,
• determination of purchasing power,
• determination of the direction of work in the market.

The responsibilities of a marketer-economist include price forecasting and positioning of a particular product. A high-level marketer is able to work in the field of investment and business plans, offering the necessary recommendations after collecting information. At the managerial level, marketing and advertising are combined. "Profit" advertising itself gives only after a thorough analysis and subject to the display of its target and interested audience.

The advantage of working in this path is the opportunity to realize oneself in various fields, but this can also become a minus, since various official duties require professionalism in all areas, which means that you will have to invest a lot of time and effort in order to have the necessary skills. However, it should be understood that any profession has disadvantages, therefore, due to minor shortcomings, you should not give up a career, especially if there are still more advantages in it.

The profession of a marketer will always be popular. Every year more and more businesses go into trade, for example, banks have moved from the sphere of simple service to the sphere of sales. A highly qualified marketer can become a part of any company. Marketing, like any other profession, has pros that outweigh the cons.

A marketer is a specialist who studies market demand and supply for certain goods and services, and also organizes the sale of company products. No company that produces any goods or services can do without a specialist in studying the tastes of consumers and promoting products, unless, of course, it is interested in increasing sales. Therefore, the profession of a marketer is promising both in terms of career growth and in terms of wages.

Places of work

Today, there is a marketing position in every company, even the smallest one, that is actively engaged in the promotion and sale of its products, whether it be a bank, an industrial holding, or an ice cream company. With the development of the Internet and, accordingly, the expansion of the consumer audience, a marketing analyst who professionally assesses the tastes of this audience and market trends has become an almost indispensable member of the sales department. In addition, an Internet marketer is a very sought-after specialist in consulting companies conducting marketing research online for their clients.

History of the profession

The need for such specialists arose around the middle of the last century, and in Russia the first marketers appeared only by the 90s of the 20th century. But those who consider the marketing profession to be young are mistaken - the first marketers were known in Europe as early as the 17th and 18th centuries. The clerks of trading companies traveled "through towns and villages", finding out what goods the inhabitants of a particular locality liked best - to whom Lyon velvet, and to whom English cloth. This was done so that the goods would not be stale in warehouses and the merchants would not incur losses if they brought unsuitable products.

Responsibilities of a Marketer

The list of what a marketer does is not too extensive, but, nevertheless, the job responsibilities of a marketer are quite serious and responsible. Its functions include:

• Monitoring and analysis of the current situation on the market. Preparation of market development forecasts;
• Making recommendations to increase sales and brand awareness:
  • pricing advice;
  • coordinating the effective creation of advertising and its use;
  • recommendations to merchandisers on the layout of goods;
  • Development and subsequent implementation of sales strategies.

In addition to the above responsibilities, a specialist is sometimes required to:

• Audit of retail outlets (usually in large companies engaged in the sale of consumer goods);
• Writing articles, press releases and their publication in specialized media;
• Participation in exhibitions and conferences;
• Support and development of Internet sites (as a rule, of an advisory nature).

Requirements for a marketer

As a rule, employers have the following requirements for what a marketer should know:

• Knowledge of the characteristics of the studied market;
• Ability to engage in analytical work, collect and process statistical data, draw up reports;
• Strong knowledge of PC and office equipment;
• Ability to correctly express your thoughts orally and in writing;
• Profile higher education.

In addition to these basic ones, some employers put forward additional requirements:

• Willingness to travel (travel to conferences and exhibitions);
• Knowledge of English (upper-intermediate level);
• Possession of a category B driver's license.

marketing resume sample

How to become a marketer

Marketing skills are successfully mastered by people with higher economic or sociological education. In addition, many universities have already introduced the direction of training "Marketing", whose graduates can become full-fledged marketers.

Another way into marketing is through advertising. It is enough to get settled in any advertising agency and start participating in projects, helping advertisers to promote their products and services. At first, no one will let you make decisions, but after 1-2 years you will master marketing and advertising a lot.

Marketing manager salary

As a rule, the salary of a marketer, like any other specialist, depends on the region of his residence and the specifics of the employing company. The figures here range from 20 to 120 thousand rubles, and the average salary of a marketer is about 40 thousand rubles.

Where to get training

Apart from higher education There are a number of short-term trainings on the market, typically lasting from a week to a year.

Interregional Academy of the construction and industrial complex and its courses of the direction "".

Institute vocational education"IPO" invites you to pass distance courses in the direction "" (there are options 256, 512 and 1024 acc.h.) with a diploma or certificate state standard. We have trained over 8000 graduates from almost 200 cities. You can study externally, get an interest-free installment plan.

Marketer(From English marketing - sale, trade in the market.) - a specialist in studying the market, the needs and preferences of consumers. In a broader sense, a marketer is any specialist working in the field of marketing. The profession is suitable for those who are interested in economics, psychology and social studies (see choosing a profession for interest in school subjects).

Marketing- managing the creation of goods and services, and the mechanisms for their implementation, as a single complex process.

Features of the profession

The marketer assesses whether a particular product will be in demand and why, suggests ways to promote the product, evaluates the actions of competitors (features of their products, pricing policy), organizes the work of a research team, monitors the industry and analyzes the results, finds out customer preferences, gives recommendations to the manufacturer /seller.

This profession appeared in Russia relatively recently, after perestroika, when the saturation of the domestic market with goods was combined with a decline in prosperity. Successful trading required a thoughtful, professional approach.

But even now the profession of a marketer does not lose its relevance, because. Competition in the market among producers of goods and services is getting tougher every year. The work of a marketer begins long before a product goes on sale. Even before the start of production (in trading companies - long before the decision to purchase), the marketer must determine who the product will be designed for, what is the potential market capacity, analyze the activities of competitors, etc.

A marketer, as already mentioned, organizes and manages the advertising and PR activities of the company, both outside and inside. However, in large companies, this work is too much for one specialist - it can be performed by a whole department, which includes: an analyst, a marketing economist, a product manager, an event manager, a BTL manager, a brand manager, a marketing director.

Analyst- Collects data and analyzes it.

Marketer-economist- deals with pricing issues. At the same time, it takes into account data on cost, demand, competitor policies, etc.

Product Manager usually conducts market analysis, is engaged in activities to promote the company's product, analyze competitors' products. He must understand the intricacies of the product, and even better - have the appropriate education. For example, when designing and selling clothes, the product manager is required to know the basics of fashion design, garment production etc.

Event Manager is engaged in planning, preparing and holding events to promote the company's products, exhibitions and promotions, press conferences and other corporate events.

BTL manager- organizes promotions of the company, for example, tastings.

Brand Manager - highest position in the marketing department. He manages the marketing department, coordinates the work of all its specialists, plans the organization advertising companies, analyzes the market and the competitive environment, determines sales plans and monitors their implementation, develops strategies aimed at making a profit, conquering and retaining markets.

The merchandiser and promoter are also related to marketing.

Merchandiser- Responsible for product promotion activities directly in outlets(puts goods on the shelves in a certain way, places promotional materials, etc.). At the same time, it takes into account the typical behavior of a person who has come for shopping, the features of the distribution of consumer attention, etc.

Promoters- attract attention potential clients to a product or service, handing out flyers, tasting samples, etc.

Marketing training

We invite you to familiarize yourself with our list of economic and financial universities in Moscow.

In addition to basic education, courses, trainings and programs on the standards for making reports, presentations, etc. are useful. You can take them at one of the universities that conduct additional education programs.

If a marketer is applying for managerial positions, then an MBA degree (Master of Business Administration (Master of Business Administration) is preferable to certificates from numerous courses, seminars and trainings.

On this course, you can get the profession of a marketer in 3 months and 15,000 rubles:
— One of the most affordable prices in Russia;
– Diploma of professional retraining of the established sample;
– Education in a completely remote format;
— The largest educational institution of additional prof. education in Russia.

Russian Institute of Vocational Education "IPO" - recruits students to receive a specialty through a distance program professional retraining and advanced training. Studying at the IPO is a convenient and fast way to receive distance education. 200+ training courses. 8000+ graduates from 200 cities. Short deadlines for paperwork and external training, interest-free installments from the institute and individual discounts. Contact us!

universities

B&D - recruits on . The program is aimed at vocational training marketers, Brand-managers, Product-managers, sales managers. A marketer can work in any company, open his own business or be an invited expert. Training is aimed at the formation of professional skills and competencies, the development of a non-standard creative approach to solving problems. 3 minutes walk from Prospekt Mira metro station.

Workplace

Marketers work in the marketing departments of production and trade enterprises- both in medium business and in transnational corporations.

Also, a marketer can work with a marketing agency that provides services to businesses that do not have their own marketing department.

Salary

Salary as of 08/05/2019

Russia 20000—80000 ₽

Moscow 50000—120000 ₽

Important qualities

You need an analytical mindset, the ability to work with a large amount of information, good intelligence, tenacious memory, and activity.

Leadership skills are required to lead a department.

Knowledge and skills

For analytical work, a marketer needs knowledge and skills in the field of building models, forecasts, working in specialized programs, deep knowledge and experience in using Excel, various methods, such as WACC, ROIC, EVA, DCF, CVA.

Knowledge of English is almost always required. This is also justified by the fact that most of the necessary literature has not been translated into Russian.

Career options

Marketing can be entered from several starting positions:

• through any of the main components of marketing (research, analytics, product, brand, trade);
• through sales, finance, advertising, PR, logistics.

“Allied workers” are in high demand - specialists with experience in two or more areas.

Russian companies of medium scale require specialists-generalists. They are more in line with the concept of "marketer" in the minds of the leaders of such companies. In this case, you need to be able to independently conduct research, participate in the development of new products, engage in branding, sales analysis, develop a strategy, marketing programs and promotions, order and control advertising.

In the face of constantly increasing competition and the desire to expand product markets for profit, no company engaged in the production of various goods or services can no longer function successfully without marketing. Who is a marketing specialist and what exactly does he do. What kind of profession, not everyone knows.

Having appeared as an independent specialization in the last century, marketing and its directions are developing at a rapid pace. Initially, it was interpreted as advertising based on the needs of the end user. This distinguished it from ordinary advertising slogans, or slogans.

This direction originated in the USA. In 1902, a course of lectures on marketing began to be given at some of the universities. A little more than 20 years later, his first association was formed.

Then similar communities began to appear in Europe and around the world. In the Soviet Union, the marketing chamber arose in 1970, and then such a specialty appeared.

A marketing specialist analyzes consumer requests and develops tactics for introducing the company's products to the market. The question often arises, why does an enterprise need a marketer if there are advertising masters who can skillfully present any product?

A marketer is an intermediate link between a product produced by a company and an advertiser. His task is to coordinate the work of advertisers after analyzing the wishes of consumers and the nature of the products produced. Only he can determine who the advertisement should be aimed at, when and how it is most profitable to advertise the company's products, and what exactly needs to be advertised.

There are two types of marketing:

1. Inbound handled by analysts. They work on studying the needs of the consumer, which requires monitoring and analysis of information. Conduct marketing research: from reading expert publications to focus groups and studying the activities of competing enterprises. Then the obtained data are summarized.
2. Outbound is the domain of creatives. Based on the information received from analysts, they develop a strategy for promoting their company's products on the market.

A marketing specialist develops principles for promoting products among consumers, he creates a name for the product and gives detailed recommendations for popularization trademark. It is of great importance for him to understand what the consumer needs, what benefits he will receive by purchasing a particular product or service. Bringing this information to the consumer is a very important part of the work.

Classification

This classification was created by the Noomarketing project. It is based on the basic qualities of specialists.

The table shows the types of marketers and their features:

Kinds	Characteristic	Advantages	Flaws
Professional	Universal. Can solve any marketing problem	The company represented by one employee receives a full range of marketing services	With insufficient experience - superficial possession of narrow areas
narrowly focused	Perfectly owns one of the marketing areas	The benefit is obvious when using the services of such a specialist one-time, to solve a specific problem.	Low level of marketing of the enterprise with the exception of a specific direction
Student	Studying in higher educational institution	The services of such an employee cost less in comparison with a graduate. Energetic in work, work with great dedication	Lack of experience. They can only work according to a free schedule, due to being busy with studies
Project Specialist	Implementation of a turnkey concept	Can work autonomously, for the result	They work according to established schemes. Lack or lack of creativity
Beginning	Certified specialist with no experience	Perfect performer, low pay. Beneficial to hire as an assistant to experienced professionals	Lack of experience
Legionary	Moved to the company from competitors	Valuable experience in a competitive company. Able to attract part of the customers of a competing company	Using competitor methods. May turn out to be a "mishandled Cossack", that is, de facto continue to work for a competing company
Advanced	Completed a course in one of the advanced marketing programs and has a corresponding document	High degree of qualification. Company success indicator	With high qualifications, a possible low level of work in different markets
Analyst	Differs in analytical thinking	From the minimum number of digits can get the maximum information	Working only with numbers and information may not give a real picture.
Practitioner	Has experience and knowledge. Uses technology and techniques, not intuition	Consistent, efficient work results	Adaptation to new conditions takes a certain time, necessary to study the principle of operation
Guru	Extremely productive at work due to a combination of experience, knowledge, developed intuition, systems thinking	They have proprietary methods. Can solve any marketing tasks better than others	High pay

The table discusses the pure types of marketers. Often a specialist can combine different characteristics.

Responsibilities

To deal with the question of who a marketer is, you need to study his job responsibilities.

Their list is not too long and is developed based on the main goal of the activity - meeting the needs of the consumer with the greatest benefit for the company. The main responsibilities are:

1. Analysis of the market situation.
2. Work with clients.
3. Studying the activities of competitors.
4. Looking for new clients.
5. Search for new offers.
6. Finance counting.

It is very important to monitor possible changes in the market situation and be able to quickly adapt to these circumstances.

The following methods are used to collect information:

• study of periodical articles in newspapers;
• conducting consumer surveys;
• observation of public opinion;
• conducting sociological surveys.

Communicating with consumers, you can understand:

• why a certain product or service is needed in the market;
• how to make the company's products better than those of competitors;
• what does not suit the consumer;
• what qualities of the product need to be improved and developed;
• what exactly focuses the attention of customers on the products of this enterprise.

Not knowing the strengths and weaknesses of competitors, the company will work blindly. In order to track the development of competing firms, you need a marketer.

Its functions include:

• controlling the pricing policy of competitors;
• study of special services of other firms to consumers;
• studying the strengths of competing companies;
• analysis of possible reasons for the transition of customers to competitors.

Such types of marketers as an analyst, legionnaire or guru will cope with this task better than others. For
to obtain information, you can use conferences, press releases, official news on Internet sites.

Any legal means will do. Of all the things a marketer does, this responsibility is one of the most important.

The situation is constantly changing, and it often happens that a product that is popular among a certain group of customers begins to be in demand among another group of customers.

Among the means of tracking such changes is the analysis of the effectiveness of promotional activities and the selection of the best of them.

To accomplish this task, types of marketers with a high level of qualification are involved, since this activity requires a lot of experience. It is necessary to constantly find new ways to improve customer service to increase profits or attract new customers.

A highly qualified specialist is able to independently calculate the financial turnover of his enterprise, the company of competitors and the market as a whole.

For this you need:

• follow the dynamics of the market, especially in terms of ups and downs in activity;
• monitor the dynamics of competitors;
• analysis of income of individual market segments, as well as profit from specific products in various market segments;
• analysis of the feasibility of attracting VIP-clients.

Important! A marketer must constantly develop his abilities, engage in self-education, and grow professionally. Only under such conditions can he succeed.

In order to professionally perform your duties, you need to constantly develop your abilities. Everything that a marketer should know cannot be learned in an educational institution where only a theoretical base is given. Only in the process of work invaluable experience is gained and professionalism grows.

Marketing Directions

Based on such an extensive range of responsibilities, it is obvious that in large enterprises it is impossible for one person to cope with them. Therefore, departments are created where various employees are responsible for a separate area of ​​\u200b\u200bwork.

The marketing department usually has:

1. Analyst. Engaged in the collection and processing of information.
2. Marketing economist. Performs calculations on the costs of the enterprise, affecting the development of the market. The specialist who can systematize and develop measures to enter the market, to increase the company's share in it or to leave the market with minimal losses is a very valuable employee for the enterprise.
3. Product Manager Promoting the company's products is what such an employee is needed for. He must have comprehensive information about the products of his company, since his duties include the analysis of the manufactured product, and information about the products of competing enterprises.
4. Event manager. He is responsible for holding conferences, promotions, and other corporate events that promote the company's products on the market.
5. Brand manager. This is a senior marketing position. He coordinates all the work of the department.

Requirements for a specialist

The profession of a marketer is in demand and one of the highest paid in Russia. Anyone who understands this seeks after receiving a diploma to get a job in a large company where the salary is higher. In addition, the prospects for career growth in such an enterprise are more real, subject to the quality performance of their duties and the increase in experience.

Starting income can be about 30 thousand rubles per month. The most experienced and qualified specialists can earn up to 120 thousand rubles a month. But getting such a position is not easy. You must be prepared for the fact that employers will make high demands on the applicant.

In addition to basic knowledge, an analytical mindset, computer skills, literacy and higher education, the applicant for the position must be:

• resistant to stressful situations;
• uninhibited;
• purposeful;
• proactive;
• creative;
• responsible;
• capable of self-learning;
• erudite;
• sociable;
• flexible in work.

Who exactly can a university graduate with such a specialty work with? As a rule, this is a comprehensively developed person. In addition to the marketing positions of a brand manager, analyst and others, he will be able to apply his knowledge in the profession of a merchandiser, sales manager or advertising agent.

Useful video

Conclusion

This profession is very promising and is becoming more and more in demand. The opportunities available to a graduate in marketing are almost limitless. In addition to narrowly focused specializations, this profession also opens the door to the administrative apparatus.

In contact with