Ready-made business plan for a car wash with calculations. Optimal location and choice of location

This review article will discuss the business plan of a car wash. Opening a car wash is a highly sought after and profitable business However, when starting any enterprise, planning is necessary.

For those who are now preparing a business plan for a car wash, we suggest that you familiarize yourself with examples of calculating start-up costs, enterprise risks, payback, competition and the nuances of doing business. Forward and upward!

Your business on an autonomous mobile car wash

The number of cars in the country is increasing every year. About 55,700,010 vehicles have been registered, according to the API national resource. And this is at the end of 2018! Many owners are very careful about their steel pets.

According to statistics, there are about 1,600 cars per car wash in the country. If all cars undergo similar maintenance, the queue will stretch for almost two months.

Based on the price of cars, we can conclude that their owners are wealthy people who are ready to spend money on care much more often. The conclusion suggests itself that car washing in Russia is a profitable business.

For a better understanding of the organization of the car wash, we recommend watching the video. Real story a person who decided to try himself in this business and achieved impressive results

Not so long ago, the newest trend appeared in our car wash market - the introduction of fully autonomous car washes. No need to build a room for work - you can buy a mobile car wash and do business where it is convenient. And in case of a bad scenario, move the point to another, more promising place.

Compared to stationary, mobile car washes have many advantages:

quick launch into production use;
lack of capital foundation;
lack of costs for the construction of the building;
availability of permits, ready-made fire certificate;
there is no need to conduct sewerage - the module has a reverse liquid filtration system;
there is no need to conduct communications - electric wires and water conduit;
quick dismantling and transportation to a promising place;
attractive appearance;
mobile car wash is easy to sell in the future.

It is important to discover all the possibilities and know the pitfalls of this direction in entrepreneurship.

Favorable car wash location

This is the most important point. The entire success of the business depends on the choice of a car wash location. The most optimal place is near a busy highway, at the intersection of roads, near a large shop or gas station. Places at customs points, campsites, hotels on the highway are promising. There should be convenient access and exit of automobile customers.

It is optimal to provide a small parking lot near the sink for dirty cars. The presence of two or three waiting cars will create an attractive effect, passing nearby may be tempted to your service.

After choosing a site, it is necessary to start solving the difficult moment of renting a plot of land. You should contact the district administration, where you decided to start a business and find out who owns this land. The land plot owned by the city will not cost much. And renting land in personal ownership can be many times more expensive! But the process of decision and registration in time will have the opposite meaning - everything will be decided quickly for a private trader, but with the state you will have to wait.

A very important and interesting aspect! When installing a mobile car wash, the presence of a water conveyor, electrical networks and sewerage is not important! The car wash is completely autonomous, has everything you need for production. Water is collected in containers, imported and exported. Electricity is generated by the existing built-in diesel generator.

Car wash equipment

Now the market has a lot of proposals for the supply of modular autonomous sinks. A standard car wash consists of a modular unit of the "container" type. The unit includes an autonomous source of electrical energy (diesel generator), devices for manual washing, containers for clean and dirty water, its own liquid and water cleaning system for circular water supply in a closed cycle.

As a rule, when purchasing such a module, a package of documents important for work is attached:

the conclusion of firefighters;
conclusion of the SES;
washing passport;
instructions for use;
certificate of conformity.

As you can see, a lot has already been done for us. The owner needs to hire staff, negotiate the lease of a piece of land, think about advertising. And feel free to get down to business! The price of a module for two cars today is ≈ 2,500,000 rubles.

Employees

Four people will be enough to carry out car washing, taking into account two washing places. They work in shifts, twelve hours a day, two days after two days. Remuneration - piecework, 20% of the proceeds for the finished work. Other issues related to solving problems, paying taxes, purchasing consumables are in the field of activity of the owner of the enterprise.

Estimated income for the business plan

The activity of any car wash in Russia is highly dependent on seasonal fluctuations. Revenue growth is significant in March-October, and from November to February it is greatly reduced.

The car wash cash desk for two cars at the same time, located within the city, near the road saturated with cars, is presented in the list (numbers are indicative):

January - 120,000 rubles;

February - 235,000 rubles;

March - 415,000 rubles;

April - 465,000 rubles;

May - 385,000 rubles;

June - 410,000 rubles;

July - 415,000 rubles;

August - 425,000 rubles;

September - 435,000 rubles;

October - 385,000 rubles;

November - 435,000 rubles;

December - 245,000 rubles.

Result: 4,380,000 rubles

As a result, we get the average monthly revenue - 365,000 Russian rubles! Note that the annual fee is almost twice the cost of a car wash.

Costs for setting up a car wash

We take the following information as input:

location - city limits, near a busy highway, there is a gas station nearby;
urban population - 450,000 people;
the average cost of washing is 400 rubles.

Owner's main expenses:

purchase of a modular, mobile sink - 2,500,000 rubles;

transportation costs and installation - 180,000 rubles.

Monthly output (cost) looks like this:

diesel fuel costs - 28,000 rubles for 30 shifts;
generator maintenance costs - 1,300 rubles for 30 shifts;
water replacement costs - 600 rubles for 30 shifts;
the cost of replacing filter cartridges - 1,600 rubles for 30 shifts;
the cost of consumables - rags, gels, detergents - 2,500 rubles for 30 shifts;
other expenses, force majeure - 7,000 rubles for 30 shifts.

Result: 41,000 rubles for 30 shifts.

Monthly expenses

Total monthly car wash costs:

salary - 80,000 rubles;
UST - 26,000;
rent land plot- 20,000 rubles;
outsourcing (accounting) - 4,500 rubles;
additional expenses - 10,000 rubles;

Result: 140,500 rubles.

Calculation of business profitability

Calculation of the profitability of the car wash business:

cash collection - 365,000 rubles;
cost price - 41,000 rubles;
gross income - 365,000 rubles;
costs - 140,500 rubles;
UTII tax - 10,000 rubles;
profit before taxes - 173,500 rubles;
profitability - 41.3%

Payback plan:

net profit - 150,945 rubles;
capital expenditures - 2,680,000 rubles;
payback period - 17.7 months.

We see that the payback period for a modular car wash for two cars is about one and a half years. Of course, this period depends on many factors: location, locality, promotion of services, etc.

REGISTER JUR. FACE

Form of company organization

To start a car wash service business for motorists, you need to register and be registered with the Federal Tax Service. The form of organization "Individual Entrepreneur" is best suited. This form of organization does not require a package constituent documents, have a large authorized capital.

Form of taxation

According to the Tax Code of Russia, the activities and work of washing cars fall under a simplified form of taxes: UTII. It is extremely simple and convenient, this is the best option for organizing your business. For regions of the country where UTII is not provided, there is a use of a simplified taxation system - USN. It means subtracting expenses from income.

car wash financial accounting

Accounting and financial accounting of car washing is extremely simple. It does not take a lot of time and effort, it makes absolutely no sense to keep an accountant and a cashier.

We recommend that you keep financial records in person using the online service "My Business". You will save a lot of money and get good information. The price of this service is less than a thousand rubles a month. The service is perfectly automated and easy to use.

Risk Analysis

When launching and directly developing a car wash project, a number of negative factors may appear that threaten the profitability of the business.

In order to correctly determine the degree of influence of possible risks for your business, it is imperative to carefully detail them and develop tactics to overcome them.

There are two types of risks in business.

Macro-environment risks (external) - those risks that do not depend on the organization of the company and management. For example, changes in the economic indicators of the country, against which there is a decline in demand.

Internal risks are potential threats to the business that depend directly on the decisions made by management. For example, choosing the location of a car wash, promoting a business, organizing a work process, and more.

External risks for business

Usually, external factors are controlled by proper organization. There are 4 external risk factors (risk assessment on a 5-point scale):

Probable change in legislation. Risk assessment - 1. This risk may tighten the environment for the development of the business and lower the level of profitability. Compensation is made on organizational moment when introducing a form of government, type of ownership and form of taxation.

War, natural disasters, cataclysms, accidents and emergencies. Risk assessment - 1. The event can objectively lead to large material losses. Property may be severely damaged or destroyed. However, this risk is regulated by the insurance service.

Seasonal decline in the number of services. Risk assessment - 5. This risk has no clear time limits. Everything depends on the weather. This risk is managed by marketing policy, promotions, reduction in the number of employees.

Proper, high-quality, competent planning, analysis of crisis strategies lead to the fact that risks can be predicted, and the necessary measures should be prepared for their successful resolution. Critically dangerous for any business are the risks that occur due to erroneous actions and decisions of the owner-manager.

Definition of internal risks

In addition to external, there are 3 main internal risk(risk assessment on a 5-point scale):

Geolocation error. Risk score - 5. If you miscalculate the location, you can lose a significant share of income, moreover, there is a risk of not reaching the margin of profitability. You can eliminate this with the help of competent geo marketing research- such services are provided by special companies. The data of such a study will give a clear figure of the number of likely customers.

Weak level of workers and service personnel. Constant staff turnover and weak financial motivation, especially in the off-season. Risk assessment - 4. This risk is due to the low prestige of the profession. Such a job market is filled with low-skilled personnel. Personnel personnel have a weak monetary capacity and are poorly financially motivated. All this, in the future, leads to a drop in profits, a decrease in the quality of services.

Technological risks. Risk assessment - 4. The purchased equipment and the list of services may create difficulties due to illiteracy or non-targeted use of production facilities. Breakdown of the water supply and disposal system, energy blocks will lead to a complete stop in the process of providing services, and hence to a decrease in income.

All risks have one common deplorable end - a reduction in the company's income and the onset of bankruptcy. If we discard various probable causes, the most possible threats to a decrease in profitability can be:

1. unpredictable technical and technological risks;
2. seasonal fluctuations;
3. opening in city Y with a population of 410,000 direct competitors, their dumping and activity;
4. an error in the placement strategy;
5. decrease in consumer demand and deterioration of the economy;
6. poor quality of service.

These risks need to be carefully analyzed by developing a strategy to overcome them.

Technical and technological risks

Such risks are calculated based on the average throughput of a car wash. For the average period of time required to repair the accident, 5 hours are considered.

With an average washing throughput of 29 cars per day, direct losses can reach:

(29/24) * 5 \u003d 6.04 washes * 380 rubles \u003d 2,295 rubles (income that is not received) + 12,100 (repair cost with materials) + 2,550 (partial organizational expenses for downtime) \u003d 16,950 rubles. And this is about 9% of net income per month.

Over time, these costs will increase, equipment will wear out more and more ...

It turns out that with the advent of a certain time, it will be necessary to hire a unit - an engineer for the operation of equipment. This forced measure will reduce compensation costs and take into account the salary of a qualified specialist - 16,000 rubles.

Car wash competition

A comparative calculation of the size of the market of city Y with a population of 450,000 people, touched upon in the analysis of the causes of risk and the real possibilities of opening a mobile car wash, shows the superiority of demand over the number of real offers. An example - with an average car wash frequency once every nine days, the financial turnover can reach an average of 629 thousand rubles per month, with a throughput of 54 car washes per day.

Statistics in the car wash business show the following:

large chain car washes - 31%;
car washes at a gas station - 26%;
mobile car washes (which we focus on) - 19%;
car washes as an additional service - 11%;
private car washes self made - 13%.

We see that the lion's share in the segment is occupied by large network and filling stations. However, the share of mobile car washes covers a very impressive percentage of the market.

Decreasing customer demand may depend on various nuances: advantageous location (up to 64%), quality service (up to 47%), bonuses, discount programs and advantageous offers (up to 21%).

Obviously, an erroneous decision when choosing a place will lead to losses of ≈ 200,000 rubles. Unsatisfactory service can lead to a loss of ≈ 150,000 rubles. The absence of seasonal promotions and bonus programs causes damage of ≈ 70,000 rubles.

The overall risk of losses can reach more than 50%, then just bankruptcy. And this is quite likely. These factors require critical analysis and increased attention when creating a new company. It is reasonable to provide high-quality, long-term advertising tactics.

You have to look through the eyes of the customers. See what can be improved as a client. If you see that there are a lot of moments, then you just need to take it and do it. Inventing a new market is pointless. Because the old markets are simply not fully saturated, not developed. Let's say a good car service. They have a month ahead of time. But they work until 6 pm, and on Saturday and Sunday they do not work. Why?

Fedor Ovchinnikov, well-known entrepreneur in retail

The most probable are the risks of reducing the demand for the service due to errors in the organization and the risks of technical breakdowns. These are the most dangerous threats to this case. The dominant moment is considered and is the determination of the location of the car wash. This mistake can lead to the most irreparable losses and bankruptcy. And low service and maintenance improve the ground for the development of competitors.

Practical advice from Alexander Polidi about customer-oriented car wash service:

Additional services

The overall threat level for this project is comparatively favorable. The service market is not yet filled, the service and quality of service leave much to be desired. Against this background, demand is growing rapidly. The moment of correct marketing planning, control over the production and service process, development of bold and innovative advertising solutions is important.

The given calculation with a car wash is not a dogma. The market is also represented by other, more budget models. For example, for two cars for a lower price - about 1,300,000 rubles.

To increase the profitability and profitability of the car wash, the owner can expand the scope of related services. For a car wash, this can be cleaning the interior, cleaning the bottom of the car from dirt, selling related products.

It is worth remembering that any business for development requires a positive attitude, charge, positive energy. This should be sought from employees as well. Any business requires the achievement of certain goals and values. First of all - ask yourself - why do I need this? You can just make money in the market by trading tomatoes. Put your business to the benefit of achieving your bright and good dreams. Maybe it's a house in the Caribbean or a pink BMW. And success will be guaranteed to you!

The method of washing without water involves cleaning the car without buckets, hoses, rinsing and drying with modern means. The whole process takes about 15 minutes: just spray the product and wipe the car dry.

Dry washing removes dirt, insects and tree sap as well as water. The formula contains lubricants that coat the dirt to gently remove it from the surface of the machine without scratching the paint. The agent forms a protective film that improves the appearance of the car and protects surfaces from dirt.

Our business valuation:

Starting investments - from 100,000 rubles.

Market saturation is average.

The complexity of starting a business is 3/10.

The basic idea of a car wash without water

The principle of operation of a dry car wash is not much different from a contact car wash. A special dry shampoo is purchased and distributed over all surfaces. To apply the product faster, you can buy a sprayer. The shampoo dries in a few minutes, then wipes off with a cloth. The rest of the product can be rubbed on the body.

Microfiber is used as a rag - it can be used many times, it collects dirt better and eliminates the possibility of damage to the coating. When contaminated, the microfiber is turned over and continued cleaning, then washed.

Dry washing prevents dirt from getting on the car and delays the next wash. Some car owners use a dry car wash for clean cars to polish surfaces and protect them from dirt. A special concentrate can clean small areas of the car, such as removing insect marks or tree sap.

There is an opinion that dry washing spoils the paintwork, but this is not so. Shampoos gently remove impurities. Moreover, they come with a different smell, duration of action and temperature of application. Some products can be used in the cold season, so dry washing in winter is possible.

Pros and Cons of a Dry Car Wash Business

The main advantage of a dry car wash is high demand with minimal investment. To organize this business from scratch or buy a franchise, it is enough to purchase special tools and rags for washing. There is no need to rent a room or buy expensive equipment. Exit dry washing without water works in any place where there is a large flow of cars.

Water and energy are the main sources of costs in traditional car washing, so the price of the service is approximately the same at all car washes in the city. If you remove these costs, you can count on a higher profitability of the business.

There is no need to conduct any fire inspections, obtain permits from the SES or acquire licenses. It is enough to register an individual entrepreneur and negotiate with managers of shopping centers, parking lots, etc.

Mobile dry car wash is suitable not only for cars, but also for motorcycles, boats, jet skis and trucks. It is possible to quickly serve customers. The sprayed aerosol penetrates between the coating of the car and pollution, and the silicone oils in the spray protect the car from environmental influences. Washing with water does not give such effects.

The composition of the product includes environmental components that biodegrade over time. The spray does not cause allergies, is safe for people and animals, does not harm environment. Washing cars with chemicals is prohibited in public places, but this rule does not apply to dry washing.

The main disadvantage is the decrease in the effect of the product in the cold season. Most sprays work at temperatures below 3 C°. There are products that do not depend on temperature, but they are more expensive. The second disadvantage is the low popularity of technology. Innovations cause distrust, customers are afraid of damage to the car's paintwork. This disadvantage can be avoided by informing consumers about the mode of action of the product.

Dry washing is not always a substitute for washing your car with water. With this method, it is impossible to clean the wheels, the bottom of the car and the joints between the elements. To expand the range of services, you can purchase interior cleaners and tire decalcifier.

Principles of operation of a mobile car wash

Shopping centers are a popular place to place a dry mobile car wash. All papers are formalized after discussing the conditions with representatives of the center. An order for a car wash can be placed at the reception desk or directly on the spot. The service is provided where the client left the car, special boxes are not required. To promote the business, the speed of the service and the opportunity to use the car wash less often are indicated.

The second popular way to open a dry car wash business is for employees to come where the client indicates. The organizer places an ad online or in a newspaper, the client calls the operator and indicates where the car is and what time it needs to be put in order. They are usually paid in cash.

You can negotiate with the administration of the taxi fleet or provide services for washing agricultural machinery. Washers come to the agreed place and quickly do their job.

How to organize your business?

To open a dry car wash business, you will need:

Buy fast, inexpensive and maneuverable vehicles to quickly travel to addresses. Any scooter will do. If you have your own car or hired workers will leave, transport is not required.
Buy means for a dry car wash and microfiber cloths. If you buy in bulk, then the cost of one shampoo will be about 40 rubles. The approximate cost of the wholesale lot is 50 thousand rubles.
Hire staff. At first, the business owner can engage in the provision of services independently and master accounting. Then the documentation can be outsourced and employees can be hired.
Advertise your business. The most effective way of advertising are flyers and business cards, which are located in the places where potential clients. You can place print ads in parking lots, gas stations, garage cooperatives and parking lots.

Financial business plan with calculations

In order for the business to be profitable and customers to use the service, it is important to correctly set the price. It depends on various factors (for example, prices from competitors, region, average cost traditional car wash, detergent costs). In the Moscow region, the price of washing the "top" of a car is slightly lower than 300 rubles, so the price of a dry car wash will be 300 rubles.

If you choose a place with a large number of cars, regular customers will appear. On average, 300 cars can be serviced per month and get 90 thousand rubles. It's called revenue. To calculate the profit, you need to subtract the cost of washing, taxes and gasoline consumption from the revenue. Suppose the cost of one sink is 40 rubles. and gasoline consumption is 300 liters in 30 days, the cost of 1 liter is 30 rubles. Do not forget to add a tax under the simplified tax system under the 6% scheme to the dry car wash business plan, which will amount to 5.4 thousand rubles. The total costs are approximately 27 thousand rubles.

If the owner of the business is engaged in washing cars, the net profit will be equal to 63 thousand rubles. per month. If there is an employee with a salary of 30 thousand rubles, then the net profit will be 33 thousand rubles.

Dry car wash franchise as a way of doing business

If you don’t want to figure out how to open a business on your own, you can take advantage of a franchise and run a business based on the developments of another company.

A franchise is a way to start a business where the founder trademark transfers the right to conduct business to other citizens for a certain fee (monthly). The franchisor helps run the business, shares ways to manage their businesses, maintains a customer base, and teaches them how to make a profit.

The franchisor, as a rule, already has a well-established system of goods supply, that is, you can get washing supplies cheaper and from trusted suppliers.

A car wash without water does not require special knowledge or large initial investments; a business can be opened in any city and even village. It has its drawbacks, but traditional car washes also have disadvantages. With a little effort, you can open a profitable business in a few days.

Without exception, all modern car owners have one common problem: the constant lack of time to wash their own four-wheeled companion. A dirty car has long been the subject of jokes and folk signs (wash the car - it will rain). And it’s true: one has only to drop by a car wash that has turned up along the way and rid the car of age-old dirt, as a sunny day turns into cloudy and slushy. And that means it's time to wash your car again!

Russian drivers were much less fortunate in this regard than European ones: the frankly decadent state of most of the roads in the Russian Federation is combined with a harsh climate (with winter ice and summer mudslides). And therefore, the Russian car owner has only two ways: to drive chronically dirty vehicles or visit car washes almost every day.

Is it possible to wash and polish a car without water? Yes it is possible!

Dry washing is a new safe way to take care of your car, with which you can not only wash your car with high quality, but also polish your car to a shine. Waterless car wash - the technology of the future, available today!

Project goals:

Providing car wash services anywhere in the city;
Creation of new jobs;
The receipt of taxes in the budget Russian Federation;

The total cost of the project: 400 000 rub.

2. Description of the business, product or service

Waterless Car Wash is a new method of washing and polishing your car without water in less than 15 minutes. No buckets or hoses. No rinsing or drying. Simply spray on surfaces and wipe dry. The unique formula dissolves dirt and plaque, as well as tree sap and traces of insects; special lubricating agents form a "capsule" around each dirt particle, so that the dirt can be simply wiped away from the delicate surface of the car without damaging the paintwork. In addition, the agent forms a powerful protective film on the surface, which gives shine and makes the paint brighter and the surface smooth, which no other agent can do.

The firm provides the following types of services:

Washing with a special tool.
Clean wash.
Hard wax treatment.
Departure to any place in the city.
Car interior cleaning.

Technology features

Dry car wash is the latest unique technology that allows car care without the use of water. This, we can safely say, is the simplest, most convenient, and most importantly, an effective and safe method of car care. The main difference between a dry car wash and other methods is that not a single drop of water is used during the entire process.

Channels for promoting the enterprise to consumers

Under the channels for promoting the company's products are assumed:

sale by accepting orders via the Internet;
acceptance of applications in the office, by phone;

In general, our marketing policy will be aimed at attracting new customers, fulfilling the sales plan, emphasizing the individuality of our products, creating the benefits of cooperation with our company.

In order to increase the pace of sales, we will provide discounts to our customers in the amount of 5 to 10%. In the spring-summer period for all regular customers and for large consumers.

Advantages and disadvantages of the service

3. Description of the market

Market research

The external environment is a source that feeds the organization with the resources necessary to maintain its internal potential at the proper level. The organization is in a state of constant exchange with the external environment, thereby providing itself with the possibility of survival. Therefore, the task of strategic management is to ensure such interaction of the organization with the environment that would enable it to survive in the long term. Tracking the external environment includes collecting information about social, cultural, demographic, economic, political, government and technological trends. For this purpose, employees of the company can use both their own observations and other informational resources such as magazines, periodicals and newspapers.

Already now it can be argued that a dry car wash is a real revolution in the field of car care. If you are a car owner, then you are probably wondering what is the latest method of professional, gentle care - the so-called mobile dry wash.

Convenience #1: You can order the service by phone. The dispatcher will take your order, specify the car number and the place where it will be parked (whether it is the parking lot of the hypermarket closest to your home, parking near your house or office, or just an unfamiliar courtyard). In the very near future, a washer will leave for the place, who will bring the car in full order in half an hour.
Convenience #2: dry cleaning is acceptable in almost any public place, as it does not require water and soap (i.e. leaves no residue).
Convenience #3: a car wash without water is carried out using special microfiber cloths and chemicals that encase dirt particles in a shell. Washer's wipes remove microcapsules of dirt without a trace, simultaneously polishing the surface of the body and eliminating the smallest scratches and cracks on the paintwork. Thus, the car becomes not only clean, but also acquires an invisible protective layer: from dirt, splashes and water stains.

Not all car washes can boast of truly gentle care for car paintwork. So, for example, if the direction of the intense water jet is incorrectly chosen during contact washing, the dirt is not removed from the surface of the body, but “imprinted” into its paint layer, scratching and damaging it over and over again. The same effect can be achieved by washing too intensively with an ordinary car sponge: therefore, car washing must be taken with all seriousness and professionalism so as not to harm.

If we compare different methods of car washing (dry, traditional and non-contact), it becomes obvious: dry car washing is the most efficient and fast. You no longer have to be disappointed with the quality of touchless washing, stand in line at traditional car washers or wash your car yourself. In addition, you will no longer need to waste time and gasoline on trips to distant services: a dry car wash takes place where it is convenient for you (and, of course, at a convenient time for you).

Direct Impact Factors

Suppliers

Main office

Russian legislation

Government policy today promotes the development of small and medium-sized businesses. Various support programs have been developed individual entrepreneurs: concessional lending, ease of registration and no need to obtain a production license for the intended type of product.

Consumers (more info)

According to marketing research, potential and possible consumers are interested in purchasing and are ready to consume the company's products at the maximum price (specified in the questionnaire) per unit of goods.

Competitors

On the Russian market production, this technology is in development, so at the initial stage of serious competition is not expected.

Factors of indirect influence

Economic condition

The global and Russian crisis creates an extremely unfavorable environment for the creation and development of small and medium-sized businesses. Due to the crisis, instability in making a profit is possible due to not always controlled incomes of the population, as well as due to progressiveness socio-economic bundles.

Political environment

The Government of the Russian Federation is pursuing a policy of encouraging programs and projects to educate the population.

Scientific and technical environment

Thanks to scientific and technological advances in polymer chemistry, it is possible to develop new production technologies, thereby expanding the range of manufactured goods.

5. Production plan

The cost of car wash is calculated based on the following indicators:

car size;
Car wash mode

The price of a car wash by a car enthusiast ranges from 350-400 rubles.

Material costs

Work production costs (per month)

	Monthly expenses	Sum
	manager's salary
	2 car washers
	electricity

Total

Room rental costs

The floor area will be 30 sq. m.

Costs for organizing a car wash

№p\p	Equipment	Sum
	Room for equipment and machines
	Travel car
	Franchise + Equipment
	Transport services
Total

6. Organizational structure

Staffing and salary

Anchoring structural responsibilities workers looks like this:

The administrator-dispatcher is the coordinator of the work of the washing complex, his duties include:

Look after the equipment;
Monitor the correct operation of the equipment;
Perform cashier operations;
Accepts orders.

7. Financial plan

Volumes of work performed (per month)

№p\p	car	quantity	sum	per month
	Executive class and jeeps
	Other cars
Total per month

Monthly income and expenses

No. p \ p

article

expenses

income

Total

No need to go far, just look out the window, looking at the cars parked in the parking lot. Or get out / drive out onto the streets of the city - at least every second car is covered with a layer of dust or dirt.

Why? After all, everyone loves their cars, everyone likes to drive a car with a clean, shiny body. And after all, there are car washes - they can be found at every step, starting with residential areas and sleeping areas of streets, ending with streets close to the center.

Offhand, there are 2 main reasons for this:

Time - go to a car wash, stand in line, kill another 30-40 minutes of time, waiting for the car to finish "taking a shower";
Cost - in bad weather, the car becomes dirty after the first 500 meters of the road, in good weather, the cleanliness and shine on the paintwork is enough for a couple of days, after which it falls into dust. Washing a car daily, 1 time every 3 days is far from affordable for everyone.

The solution to the problem is a mobile car wash

Dry car washing, as a business idea, hits right on target - solving each of the above problems and even more.

Benefits of a dry mobile car wash for the consumer

This service for the consumer is much cheaper than the service in a classic car wash (while definitely beneficial for the one who provides it).
Saving time not only due to less time spent on the process itself, but also on the way to the car wash (the dry wash operator comes to the client himself), to the downtime in the queue (there is none at all). And even more: in some cases, the time costs are almost zero (for example, if dry washing is carried out in a parking lot near shopping center while the owner of the car is shopping).
The quality of dry cleaning, in fact, is higher than in the case of services, after which only in rare cases can you get a "perfect" result.

Disadvantages of dry cleaning

For the client - the inability to wash the bottom, wheel arches, and other hard-to-reach places. At the same time, it makes absolutely no sense to resort to dry washing in case of heavy pollution (a large amount of dirt after a fishing trip)

Certain difficulties await those wishing to organize a business using the idea of mobile washing in the cold season: the detergent is intended for use at a temperature not lower than +3 degrees Celsius.

That's actually all of the shortcomings, which, however, can be attributed to one more, possibly temporary: the technology is new, unusual, therefore, the potential consumer is quite skeptical about it, including believing that the cleaning agent used is harmful to the paintwork, which , at the same time, is absolutely the opposite of the truth.

Dry car wash technology

A special agent is applied to the car body using a sprayer, which includes: polymers, surfactants, silicone oils. Due to its composition, the product isolates and envelops dirt particles, making it possible to easily remove them with a regular microfiber cloth. After, the paintwork is polished to a shine with a dry cloth.

The whole procedure takes from 10 to 25 minutes, depending on the degree of contamination and the experience of the specialist.

Arguments in favor of a mobile car wash as a business idea

Minimum investment. You can start a business with literally 200-300 dollars in your pocket to invest in the purchase of consumables and materials;
There is no need to search and rent premises, purchase equipment;
Does not require any permits!
No need for water, electricity - no costs for this, as well as worries associated with summing up / connecting;
High mobility. No attachment to the place;
Great opportunities for business scaling.

Necessary consumables and materials

From the main, without which you can hardly do:

Special spray (concentrate) for cleaning dirt and polishing the body;
Glass liquid;
Microfiber towels;

To expand the range of services will help:

Interior cleaner;
Tire cleaner.

A few things that are unlikely to be superfluous in the work of a dry car wash:

Professional sprayers;
Overalls for washers: T-shirt, cap, semi-overalls;
Advertising products: business cards, flyers, price lists;
Transport. A small car is more than enough if you plan to visit a client. However, a scooter can also cope with the task.

Locations

Parking lots of shopping and entertainment complexes - at number 1;
Supermarket parking lots;
open parking;
Underground parking lots, car markets, etc.

Mobile car wash business options

Do your own dry cleaning. It is difficult to call it a business - rather, just a source of good income. In the same turn, a little effort to find an employee will save you the fate of doing it yourself.
Direct business organization. You take on the job of finding customers, purchasing material and organizing "production". You entrust all the menial work to hired workers for 40% of the proceeds.
. The market is full of offers from franchise companies that will not only offer consumables and materials at good prices, but they will also teach you how to run a business: talk about technology, train staff, provide promotional materials, sample contracts, instructions for finding clients, etc. Of course, you will have to fork out, however, the amount is about 500-2000 USD. looks quite attractive.

Financial results

Daily revenue from the 1st point

One stationary point (located in the parking lot of the shopping and entertainment complex) consisting of 2 specialists per day can serve about 20-30 customers. With an average check of 200 rubles (50 hryvnia), the daily revenue will be about 4000-6000 rubles (1000-1500).

Variable costs

40% of the proceeds goes to the wage fund, which will amount to 1600-2400 rubles (400-600 UAH). The cost of materials for the 1st wash is 20 rubles (5 UAH), in total - 400-600 rubles (100-150 UAH)

Profit

After deducting variable expenses from daily earnings, we get 2000-3000 rubles daily or 500-750 UAH. This figure will amount to 60-90 thousand rubles per month. or 15-22.5 thousand UAH.

Of course, advertising costs, renting a parking space and other unforeseen expenses should be deducted from this amount, however, the business idea of providing dry car washing services looks quite attractive.

It has already been noted above: that the business is easily scalable: by looking for additional space and hired new employees, it is easy to double the return, increase income by 2, 3, 5, 10 times.

Sample short description project:

Activity: stationary car wash.

Location: you need to indicate where the service is located, the approximate population of the area, the approximate number of potential customers.

Area: 60 square meters.

Form of ownership: lease.

Schedule: 7:00-21:00, seven days a week.

Documents for a car wash

The case should be registered as IP by selecting the code OKVED 74.70.2 - "Cleaning and cleaning Vehicle". You can start work only after collecting a full package of permits from state authorities. Help and permission to open a car wash:

Conclusion from the local fire safety service;
Lease agreement and BTI plan for the premises;
Sanitary and epidemiological conclusion. A complete list of requirements and documentation is given in the order of Rospotrebnadzor No. 776 dated November 21, 2005 "On the sanitary and epidemiological examination of various types of activities";
The list of services of the institution, agreed with the State Sanitary and Epidemiological Supervision;
Certificate from the labor protection service;
Permit from the Nature Conservancy. To obtain, you will need a developed scheme for the implementation of waste drainage;
Contracts with utilities: on the disposal of household waste, disinfection, pest control, etc.;
Permission to open an institution in a selected location from Rospotrebnadzor. Issued on the basis of consideration of all the above documents.

The approximate cost of registration and paperwork is $1200.

To get your project up and running faster to work, it is worth involving lawyers or special companies involved in the preparation of permits.

Production plan

A business plan for opening a car wash must begin with the choice of location and arrangement of the premises.

Where is it profitable to open a car wash from scratch?

The best places: at the entrance to the city (drivers want to wash the car after a long journey or before a trip), near border and customs posts, near gas stations, parking lots, car services. Alternatively, a place in a densely populated residential area is suitable. Such a point will serve mainly regular customers. Being located near a large shopping center, you can count on visiting the owners of expensive cars. The clientele may be smaller, but the average bill is higher.

The establishment must be located at least 70 m from residential buildings. Important condition- the service is located near major roads, should have good entry / exit and parking spaces.

Requirements for the premises

If the rented facility has not previously been used for a car wash, you will have to take care of arranging the sewage drain, because the water consumption at such an enterprise is very high. Ideally, the drain should lead to the central water supply, otherwise you will have to design a sewer. Such works cost from 700-800 $.

We calculate costs based on the fact that a building with an equipped drain system is rented. Other room requirements: waterproofing and thermal insulation, good lighting.

An example of space distribution: the service consists of two boxes (width of each is 4 meters, length is 6 meters, ceiling height is 3 meters). These are universal sizes that allow you to equally service cars and trucks. The remaining 12 sq. m - waiting area for customers. The administrator works here. The required area of the site adjacent to the sink is from 30-40 sq. m.

If you rent an almost finished plot with an asphalted entrance and all the necessary communications, the monthly fee will be about $700-800. Approximately $ 2,500 will be required for cosmetic repairs and additional insulation from moisture.

Technical base

Our car wash is focused on manual labor, such equipment is cheaper and pays off faster, especially in small towns.

Necessary car wash equipment:

High-pressure apparatus with water heating (two pieces) - $ 1200-1300. It is worth buying two devices of different capacities. One for light pollution (capacity 400-500 l/h) and one more powerful (800-900 l/h). The best manufacturer is Karcher;
Professional vacuum cleaner for dry and wet cleaning (two pieces) - $ 1000. Elsea, Nilfisk-Alto, Baiyun;
Two foam generators - $650. PROCAR, Karcher, AE
Chemical cleaning apparatus - $ 150. Karcher;
Treatment plant - $ 1200-1300. AROS, Aqua;
Small inventory (trolley for tools and detergents, scrapers and brushes, napkins, rags, scoops, brushes, gloves, etc.) - $ 100;
Auto chemicals (car shampoos, windshield washers, glass cleaners, cold and hot wax, polishes) - $ 150.

The price of a set of equipment for washing is around $ 4,500.

What do you need to set up a waiting area? Reception desk with telephone and computer, sofa, 4 chairs, coffee table, LCD TV and vending machine with tea and coffee. Or you can offer coffee to customers for free as a bonus for ordering.

But installing a vending machine will allow you to earn additional funds from visitors waiting in line. A used machine from the Necta, VendShop, Saeco brand can really be purchased for $ 1200-1300. Arrangement of the foyer will require an investment of $ 2,500.

Services and pricing

We form an approximate price list. Each service is slightly different in price, depending on the type of car. Main list:

Full body wash (with foam and drying) - $ 4.5-5;
Express body wash (washing dirt without drying) - $ 3-3.5;
Regular cleaning of the interior with a vacuum cleaner, washing windows and door trim - $ 4-5;
Washing the engine and engine compartment - $ 5-7;
Washing and cleaning the trunk with a vacuum cleaner - $ 3-4;
Blackening the bumper and rubber - $ 3-4;
Body polishing - $ 7.5-9;
Body treatment with liquid wax - $ 3-3.5;
Washing of all glasses - $ 3;
Washing wheels with drying - $ 1.7-2.3;
Dry cleaning of rims - $ 2.1-3;
Removing stains from the body (bitumen, traces of insects) - $ 3-4;
Polishing discs - $ 3-3.5;
Carpet cleaning - $ 0.8;
Cleaning the interior from fur and animal hair - $ 2.6-2.8;
Seat cleaning and conditioning - $ 2.5-3.3;
Interior dry cleaning - $ 62-92.

organizational plan

There is one worker for one car, two workers are required for two posts. The optimal work schedule is two days later. You will need to hire six washers, an administrator, a cleaner. Accounting is outsourced. Monthly salary fund - in the region of $ 3200.

Marketing strategy

In addition to a bright sign, you should get a pavement sign with a road sign to the car wash. It is put on the street during the operation of the institution and does not require approval from the authorities, like outdoor advertising. Its cost is about $60.

You can put up a road sign indicating the direction of travel and the distance to your service. This requires coordination with the traffic police (in particular, justification according to the scheme traffic on the selected site), and the production and installation of the sign cost $150-200.

Sales promotion

To attract new customers and acquire regular customers, you need to develop discounts, offer promotions and discounts. You can offer any service as a gift to the main set (for example, blackening of rubber for orders over $5). Offers such as “Every fifth car wash as a gift”, “25% discount on all work on the last day of the month”, etc. work well.

Really in the early days attract attention with signs from the category “We are open! 50% discount on car wash!”

A start-up business can get visitors thanks to gift subscriptions for small services, such as cleaning the trunk, windows, rugs.

Financial plan

Let's calculate how much it costs to open a car wash and how much you can earn. Compose financial plan necessary, taking into account possible unforeseen expenses.

Capital expenditures:

Paperwork - $ 1200;
Repair - $ 2500;
Rent for three months in advance - $ 2200;
Purchase of equipment and furniture, appliances - $ 7,000;
Signboard, investments in advertising - $ 300;
Unforeseen expenses - $ 500-700.

In total, a turnkey car wash for 2 posts will cost about 14 thousand dollars. Monthly expenses consist of payment utilities, rent, purchases of auto chemicals, salary payments and amount to about $ 4,500.

Decide on profit calculations. Two posts for a 14-hour working day are able to serve 50-55 cars. Average check- $ 4.5. The monthly revenue of the car wash is approximately $7,000. Additional income in the amount of $ 200-300 will bring a coffee machine. Net profit - in the region of $ 2800.

This is a detailed description, with minimal cost. The project pays off in 7-8 months and starts to bring a stable income. It is realistic to increase profits by opening an additional post.